The technology company's 76-inch totem allows the Swedish multinational's customers an omnichannel shopping experience
The Electrolux outlet, in the capital of São Paulo, now has a digital shopping experience. In the space, SONDA, a reference in Digital Transformation in Latin America, installed a self-service totem where customers can check the items available in the store, promotions and launches.
The main differentiator of the technology, in addition to its 76-inch screen, is the navigation-friendly layout, which allows you to see measurements, details and photos from different angles, in addition to the possibility of mirroring a product to see its real size. With this new feature, the customer now has more autonomy when comparing products and can complete the sale on their own screen, as if they were at home, but with the advantage of having a promoter in the store to support them.
Electrolux understands that adopting this type of technology in a physical store is a potential strategy to increase sales. The idea is to expand the partnership with SONDA and offer this resource not only in its outlets, of which there are ten in total, but also in retailers or stores with little physical space, a reduced product mix or that do not work with the brand. 
“Retail is moving towards the Omnichannel reality, combining physical and digital, so our role is to think of ways and solutions to always be close to the end customer and offer best practices. With the PROBE, we are supported on this journey not only by your experience and the modern design of the hardware offered, but also by the support promptly provided, with close contact and quick responses, which helps a lot to think of new solutions and overcome obstacles”, comments Victor Novazzi, manager of Business Intelligence & Sales Operations Projects Latam Electrolux.
This technology unites the main omnichannel points. The customer can be in the store and virtually browse an infinite Electrolux shelf, just as it is possible to unite the two worlds. “Innovation is a prerequisite for remaining competitive in the market,” explains Novazzi.
According to Fabio Luiz Sanches, specialist in Retail solutions at SONDA, this solution, with an infinite shelf, allows Electrolux to make the right product available in the right place for the consumer to access. “Without it, sales would be reduced to the physical universe, and the company would not be following the Digital Transformation journey”, concludes Sanchez.
