Master sponsored by Amazon Web Services (AWS) and TOTVS, 2022 edition of ABES CONFERENCE, organized in partnership with The Shift portal, it presented “Digital without Borders. The map and terrain have changed.” The hybrid and free event brought together important experts from the innovation ecosystem, artificial intelligence (AI), digital transformation, machine learning and the future of work, on November 7th, in São Paulo.
In the first round table of the day, with the theme 'Active intelligence in decision making', mediated by Cesar Ripari, ABES BI and Analytics Committee Leader. Each speaker presented different perspectives on the development and use of AI.
Marc Etienne Ouimette, Global Lead, AI Policy at AWS, commented that artificial intelligence is a general purpose technology, just like electricity. “It is not possible to say when to use it, but it is necessary to know what the gain and what objectives will be achieved with its application, as there is a difference between developing AI and its adoption. Developing this tool consists of creating the ability to simulate human actions and to think logically. And, with that, devise solutions for the most varied aspects of a routine process. It is necessary to identify whether its use will provide more satisfactory results. It should also be noted that the company needs to have people with the ability to develop AI and needs people willing to adopt it”.
AI in agribusiness
For Aline Oliveira Pezente, Co-founder and Chief of AI & Product Strategy at Traive, commented that artificial intelligence for the field offers a set of tools and resources that help the farmer to collect data, process information and make decisions that influence the performance of the crop . “One crop is never the same as another. We created an AI infrastructure to evaluate the factors and create a pattern of events and thereby develop a financial anthology. In this anthology, it is possible to give the variables and the algorithms can better understand the agricultural chain to find the greatest data association in order to prevent the customer from making bad decisions”.
Customized solution for each business
“Artificial intelligence is a very present reality, both in the corporate environment and in people's routine. Far from the aspect staged in science fiction of robots dominating and rebelling against humans, more and more companies are using the different resources of this technology to predict scenarios, analyze data, price products or services, in addition to anticipating risks. The competitive advantage is not buying an off-the-shelf solution, but having a customized resource that can generate strategic improvement”, added Caio Guimarães, Partner at Boston Consulting Group GAMMA (Artificial Intelligence division) .
