The partnership will provide Adobe customers around the world with email analytics and deliverability insights.
Validity, one of the world's largest CRM data quality management and email marketing solutions companies, announced a strategic collaboration with Adobe as part of the Adobe Exchange Partner Program.
The new collaboration builds on existing synergies between Validity's Everest, an email intelligence platform, and Adobe Campaign, Adobe's comprehensive solution for orchestrating, launching and measuring personalized cross-channel marketing campaigns. This collaboration further equips Adobe customers with a unified view, expertise and advanced level data to better analyze and optimize their email marketing programs.
Everest is a fully integrated email success platform that provides crucial insights and delivery guidance so marketers can reach more people, increase engagement and improve the effectiveness of their email programs.
Soon, Validity will also introduce an integration that will allow Adobe Campaign data to be displayed directly within Everest. This will allow marketers a complete view of each of their email campaigns. “This strategic partnership allows us to combine the power of our email analytics and deliverability expertise with Adobe's world-renowned marketing expertise. We look forward to a future where mutual Adobe and Validity customers win the best solutions together,” said Mark Briggs, CEO of Validity.
For Cecilia Belele, Vice President of Sales at Validity for Latin America, this is a very relevant partnership for the company's activities worldwide. “We always aim to provide our customers with a reliable, clean and actionable foundation, regardless of which marketing automation or email service provider they might use.”
about the partnership
The Adobe Exchange Partner Program brings you a select group of compatible, best-in-class solutions that, in turn, extend the capabilities of Adobe Campaign and increase the strategic value of solutions on both sides.
“We value working with both Adobe and Validity, so it's exciting to see these two amazing vendors collaborating with each other to make their solutions even more valuable,” said Alyssa Raine, Vice President, Customer Marketing Platforms Group, Walgreens. "As the landscape becomes more challenging to measure, Adobe and Validity's solutions have provided us with actionable insights to make the most of every customer engagement – and the market is sure to realize these benefits."
“The past two years have shown us that inboxes are more crowded than ever, and reaching the right customer with the right message at the right time is crucial to the success of every business,” said Nik Shroff, Senior Director of Partners. of Global Technology at Adobe. “We look forward to working with Validity to provide deliverability insights that drive our customers' email programs forward.”
