TransUnion, a global information and insights company, has just launched a new institutional campaign, with the objective of highlighting its positioning and purpose of operation in Brazil. With the motto 'Information for Good', the pieces highlight the power of information and data to tell stories that bring a broader view of consumers, helping to improve these people's quality of life. The action highlights TransUnion's role in contributing to a multidimensional view of each customer so that they can be represented reliably and symmetrically in the market, resulting in greater access to goods and services.
The campaign was created by the agency A Madre and will have online actions with content activation in multiple formats, including Google, LinkedIn, Facebook and Twitter ads, e-mail Marketing, Remarketing, among other Business and Information Technology tools and channels.
Juarez Zortea, president of TransUnion Brasil, says that the campaign was conceived with the aim of translating the company's positioning in the country. “In the first phase, we did our homework, adapting our purpose and positioning to the Brazilian reality and replicating it to all areas of the company. In the second stage, we expanded our audiences, including the external public, which will become more aware of our business model and the potential impact we will have on the Brazilian economy and on people's quality of life”, explains Zortea.
The campaign takes place in the midst of the celebration of some important milestones for the company: at the beginning of the year, TransUnion was approved by the Central Bank to act as a Credit Bureau of the Positive Registry in Brazil; in 2022 it celebrates 10 years of Brazil; and has just been certified by GPTW – Great Place to Work – as one of the best companies to work for. “The campaign will help to increase TransUnion's awareness and its positioning in the market of information and insights for decision making in granting credit, risk analysis and fraud prevention. We make financial inclusion and access to goods and services possible for people who are still invisible, under-banked or unbanked in our society”, concludes the executive.
Currently, TransUnion offers analytics solutions, data insights, decision services and fraud prevention in various market segments, such as Financial Services, Insurance, Telecommunications, Retail, FinTechs, Industries and SMEs – Small and Medium Enterprises. There are more than 1,300 active customers, including BMG Seguros, Banco Toyota, Banco Yamaha, Caixa Seguradora, Consiga+, Creditas, Credz, Embracon, Geru and Will Bank.
Campaign Fact Sheet
Client: TransUnion Brazil
Creative Agency: the mother
Performance Agency: Factor
Creation: Luiz Messora
Creative Direction: Luccas Fuzaro
Project Direction: Nájla Alencar
Head of Business Development and Partnerships: Ernani Vidal
Media plan: Factor Agency
customer approval: Flavia Martins
