The strengthening of operations by industries and the company's new service lines, in addition to its expansion to the United States, are part of the strategic plan for the three-year period.
SONDA, one of the main Latin American integrators and a benchmark in digital transformation in the region, released the goals for its Strategic Plan 2022-2024, presenting a perspective of double-digit annual growth until 2024 and investments in the order of US$ 340 million.
For the Corporate CEO, José Orlandini, the investment will be focused on long-term contracts and on IT infrastructure, which will allow the company to provide services and develop first-class solutions for the customer network throughout the region.
“We are ready to face new market challenges and continue promoting our customers' businesses where we operate. Our world-class solutions and services, together with our team of collaborators, will allow us to support the acceleration of the digital transformation process in several sectors”, assured Orlandini.
The expectation for 2024 is to improve profit margins by 300bp, mainly driven by the Smart Cities & Mobility vertical and the Digital Business, Cloud & Datacenter service and operations lines in Brazil and North America.
According to Ricardo Scheffer, CEO of SONDA in Brazil, the offer of Digital Business, which is present in all industries, will be one of the main levers in the growth strategy. “We will use our entire structure, which involves solutions, services and our knowledge of the markets in which we operate, to transform our clients' businesses. The objective is to impact and drive new models of action based on the understanding of the challenges and the innovation journey of companies”, explains Scheffer.
The announced growth plan is also in line with the recent presentation of the new corporate image, which aims to reinforce its position in the 11 countries where the company is present through the slogan “Make to Easy”, which promotes an easier delivery of integrated solutions. because the company accompanies its customers throughout the process.
