Called AI First, the platform transforms artificial intelligence into operational capability, connecting data, systems, and processes to support decisions and execute actions through virtual agents, advanced data analysis, and robotics that automate critical processes.
The integration of artificial intelligence directly into the daily operations of organizations through agents, advanced analytical processes, and robotics that anticipate events, support critical decisions, and execute actions with security and traceability is the focus of SONDA do Brasil with the launch of a regional strategy called AI First.
The model designed by the company relies on three complementary capabilities that allow the incorporation of artificial intelligence at different levels of business operations. The first of these, called AgentIA, operates with intelligent agent systems capable of automating business processes and executing tasks within operational flows connected to platforms such as ERP and CRM, among others.
The second aspect, Analytics, It transforms large volumes of data – structured and unstructured – into actionable intelligence to anticipate failures, optimize processes, and accelerate decision-making. The third area, and one of the main differentiators of this model, is RobOps, which brings artificial intelligence to the physical world through autonomous robots, drones, and sensors that monitor critical infrastructure in real time.
“Virtual agents make decisions, data analysis provides intelligence, and robotics executes in the physical world, allowing technology to move beyond being just an analytical tool and become an active part of the daily workflow,” explains Haniel Muniz, Head of Data & AI at SONDA Brazil. According to the executive, the goal is to evolve from simply answering questions to supporting decisions and executing actions within the operation.
One of the most visible examples of this technological convergence occurs in industrial and basic service operations. In electrical substations, water networks, or mining facilities, quadruped robots and autonomous drones perform complex routine inspections. Equipped with thermal sensors, high-resolution cameras, and autonomous navigation systems, these devices detect anomalies such as overheating, leaks, or out-of-standard vibrations, generating alerts with evidence for human teams.
“The robot doesn’t ‘guess.’ It detects anomalies using sensors and analytical models that classify the severity of an event and provide reliable information for decision-making,” Muniz points out.
To address the practical challenges inherent in this adoption, such as connectivity in industrial environments or remote regions, the developed architectures combine cloud computing, edge computing, and local infrastructure. This ensures that AI systems continue to operate uninterrupted even with unstable networks.
In recent years, many Latin American companies have experimented with AI through pilots or isolated projects. The new model marks a turning point, leaving behind this fragmented experimentation phase and moving towards integrated operational platforms. The goal is for the technology to support decisions and enable new ways of executing processes in a controlled and secure manner in sectors where thousands of operational decisions are made every day, such as energy, finance, retail, and government.
The global economic impact of artificial intelligence is projected to exceed $22 trillion by 2030, equivalent to 3.71 TPP3s of global GDP, according to... IDC. Latin America, however, currently represents only a fraction of this investment, with the potential to inject up to US$1 trillion into the Latin American economy by 2038, according to a global study conducted by [organization name]. Linux Foundation. This scenario reveals a great strategic opportunity to accelerate the effective adoption of technology and generate a real impact on productivity, continuity, and corporate efficiency.
Regarding PROBE:
SONDA is a leading company in the development of customized technological services for each client. The company seeks, generates, and integrates technologies globally to offer unique and innovative solutions that accelerate the digital transformation of all its clients.
It has revenues of US$1.54 billion in 2024 and more than 15,000 employees. It operates worldwide and has a direct presence in Argentina, Brazil, Chile, Colombia, Costa Rica, Guatemala, Ecuador, the United States, Canada, Mexico, Panama, Peru, and Uruguay.
