The objective is to strengthen the relationship with federal, state and municipal governments, as well as private and public institutions.
SONDA, the leader in digital transformation in Latin America, announces the creation of the Vice-Presidency of Institutional and Governmental Relations (RIG). With the implementation of the sector, the company intends to get closer to opinion makers, its customers and partners, strengthening the brand before government institutions, both at the federal, state and municipal levels. In search of consolidation in the Brazilian market, the second most important for the company's business, behind Chile, SONDA invested in the hiring of Loren Spíndola and Natália Mourão, both with vast experience in the segment, to act as managers of Government Relations and Institutional.
Alexandre Rocha Pinheiro – SONDA
To coordinate the new sector, the Group's legal vice-president, Alexandre Rocha Pinheiro, also assumes the vice-presidency of institutional and governmental relations, accumulating both positions. “We felt the need to create a dedicated area that would strengthen the company's strategic relationship with the government, state and private institutions. RIG will do an important job of strengthening SONDA's institutional position in the Brazilian market, so that it increasingly consolidates itself as a company that promotes technological solutions in Brazil”, he explains.
According to Pinheiro, the implementation of the area is part of a business decision that had broad support from the head office in Chile. “It was a project that had been in the works for a long time. Fortunately, we managed to finish it before the turn of the year”, he emphasizes.
For Loren Spíndola, SONDA has well-established values and many success stories in its history. “I come to add my knowledge to the team, which is driven by positive guidelines”, he says. Natália Mourão emphasizes being focused on strengthening ties with our partners, aiming at a solid and fruitful relationship. “We have defined goals and we are determined to achieve them”, he points out.
