The scale-up broadcast, nationally on GloboNews, the campaign film that reflects the brand's new positioning
THE Skyone, a leader in providing technological solutions to simplify and enhance business productivity, reveals a change in its corporate identity with the launch of the “Infinite Possibilities” advertising campaign, which aims to communicate not only the update of the brand, but also the ongoing commitment of scale-up in playing an essential, sometimes invisible, role in everyday situations, with a platform that enables infinite possibilities.
The campaign film premiered in November, on GloboNews, nationally. The GH Brandtech agency was in charge of the development and production of the campaign.
“Big companies need equally big brands. Skyone is one of the main scale-ups in the country and makes cutting-edge technology for companies to truly grow, and this needed to be clear across the entire brand platform. The repositioning came to crown the process of building the most advanced business cloud platform in Brazil”, comments Gustavo Hansel, CEO of GH Brandtech.
The campaign will have a national reach, with a greater focus on the cities of São Paulo, Rio de Janeiro and Belo Horizonte, through more than 250 broadcasts on closed TV (GloboNews), insertions in DOOH and OOH, with the aim of reaching approximately 1 million of views daily on digital media until February of next year.
Upon completing ten years of its foundation, the organization felt the need to review its direction for the coming years considering its consolidation in the technology market and aggressive growth, and then decided to evaluate the business in detail and decided on the evolution of positioning, vision and purpose . In order to improve customer experience, the company launched an initiative to unify its platforms into a single platform. This strategy positions it as a pioneer in Brazil in providing fully integrated solutions, resulting in a significant improvement of up to 14 times in its users' experience.
“This moment is a milestone for Skyone, demonstrating our tireless pursuit of technological excellence to match the trust that customers place in us and thus exceed their expectations. We are happy to share this news with our audience, the more than 17 thousand companies that trust us, and continue offering innovative technological solutions that transcend conventional barriers and open up a horizon of infinite possibilities”, says Raquel Padovese, marketing director at Skyone .
Check out the campaign on here.
