Artificial intelligence in remote surveillance, machine learning, proactive threat detection, system integrations and sustainability concerns are among the industry's priorities for next year
Image: Disclosure / PositivoSEG
The electronic security market has closely followed technological developments in recent years and has significantly advanced in the field of innovation. Resources based on artificial intelligence and machine learning, in addition to practices related to sustainability, have contributed to making systems increasingly efficient and kinder to the future of the planet. Faced with a scenario of so many improvements, José Ricardo Tobias, IoT director at Positivo Tecnologia and responsible for PositivoSEG, Positivo Tecnologia's electronic security business unit focused on the B2B market, lists some of the main trends for the sector in 2024.
1- Technology in favor of protection
The first impact of improving current security and protection technologies for the year is related to improving efficiency in proactive threat detection. In this context, artificial intelligence plays a fundamental role, as it will allow us to identify suspicious activities in real time and react to them in an immediate response. Other resources, such as virtual reality and anti-drone technology, are also gaining strength with regard to preventive approaches, reducing the risks of possible new threats.
“In 2024, the electronic security industry should benefit even more from the technological advances that the world has seen on several fronts. Increasingly, the use of business intelligence, data analytics and artificial intelligence, among other technologies, will make security systems safer, autonomous, connected and proactive”, says Tobias.
2- Integration of new technologies
Companies that want to remain protected and secure will need to keep up with the technological evolution of threats. To this end, you will find solutions on the market that are increasingly integrated into cooperation processes and prepared to mitigate the risks of attacks, threats and invasions.
“Transparency and standardization of processes will be crucial to promote a coordinated response to threats. Therefore, the integration between different systems and hardware from different manufacturers via API's (Application Programming Interface) and SDKs (Software Development Kits) gains even more relevance and importance to facilitate the integration of technologies and guarantee the protection of the end user, whether an individual or legal”, explains Tobias.
3- Highlight on Artificial Intelligence and Machine Learning
Among so many technologies that enable and promote advances in electronic security, artificial intelligence and machine learning occupy leading roles. With increasing autonomy to automate processes and solutions, these resources transform reactive systems into proactive ones. An example of this is the training of AI models that identify specific behaviors and react by activating preventive measures in real time, be they alarms, lights, notifications or recorded announcements.
“Artificial intelligence and machine learning allow the system to react quickly to threats, preventing crimes in real time”, highlights the executive. “There are still challenges involving ethical issues, privacy and algorithm updates, but by 2024 we will see many advances in this field, ensuring greater precision and effectiveness in electronic security systems.”
4- Video intelligence and not just monitoring
According to the SIA (Security Industry Association), the American Association of Security Industries, in its annual Megatrends report “2024 Security Megatrends”, a major trend for 2024 and the coming years is to take advantage of artificial intelligence and machine learning to also generate business insights and operational improvements – not just for the benefit of security itself.
“The analytics that the systems and cameras run can also generate useful information to operationally optimize the monitored businesses, in addition to, naturally, making them safer”, explains Tobias, who also highlights some examples “the application of video analytics in retail It is a case that can optimize product positioning, assist in end-of-shelf valuation, improve circulation and the customer experience. Video monitoring systems will be increasingly closer to business management, and not just property security.”
5- Investments in R&D, including at PositivoSEG
To face new potential threats, PositivoSEG will continue investing in Research and Development (R&D) initiatives in 2024. In addition to improving the portfolio's current solutions, the main objective is to absorb and add more and more technological knowledge to all product categories, especially from artificial intelligence.
“We are deeply committed to the comprehensive development of electronic security solutions. The expansion of PositivoSEG's product range will also include a new category that should directly impact sales through innovative solutions for complex projects”, concludes Tobias.
