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Integration helps organize inventory and growth in a safe and strategic way, ensuring greater efficiency in a market that never stops evolving

With expected revenue of R$1,224.7 billion in 2025, e-commerce continues to grow. Selling on Shein, which has 50 million consumers in Brazil, can be profitable, especially with the expectation of R$851,300 in sales by 2026. To help entrepreneurs, Omie, a cloud management platform, integrates with Shein, one of the largest marketplaces in the world.

Through Omie.Hub, an integrator of marketplaces and virtual stores connected to the ERP, it becomes possible to centralize the management of orders, stocks and issuance of invoices, bringing efficiency and reducing bureaucracy. This allows businesses to grow in a structured manner.

Automated processes are one of the main benefits for entrepreneurs, explains José Adriano Vendemiatti, product marketing director at Omie. “This digitalization reduces the need for manual interventions and minimizes operational errors in tasks,” he says.

Shein’s real-time inventory management prevents the sale of out-of-stock items and improves replenishment planning. In addition, the unified view of operations facilitates strategic decision-making based on accurate data.

Using both platforms together also enables the automatic issuance of invoices, which ensures tax compliance, while the automatic capture of shipping labels allows for a faster logistics process. Dynamic pricing, adjusted according to the desired profit margin, provides greater financial control.

Omie offers a free trial of the ERP through this link. The integration between the system and Shein can be activated free of charge by Omie.Hub for all customers. Omie also connects with other e-commerces and marketplaces such as Nuvemshop, Netshoes, Magalu, Shopee, Amazon, Mercado Livre, Americanas, Casas Bahia, Extra, Leroy Merlin, MadeiraMadeira, Shoptime, Submarino, Wix and Pontofrio, among others, and with logistics companies, such as Loggi, Correios, Melhor Envio, Mandaê, Intelipost, Datanet and Frenet.

About Omie

Founded in 2013 by Marcelo Lombardo and Rafael Olmos, Omie aims to unlock the growth of all types of businesses by offering an innovative, complete and unlimited management system, anchored in four main pillars: Management, through software; Education, through Omie.Academy; Finance, through the functionalities of a digital bank and financial services; and Community, through an ecosystem that connects customers, suppliers and service providers. A leader in the segment, the company has more than 22 thousand partner accounting firms, more than 170 thousand customers, approximately 1,600 employees and more than 130 franchise units in the country.

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