The beauty products distributor has the support of the Magic xpi platform in the exchange of data between Microsoft Dynamics 365 and the Spryke e-commerce platform, among other applications
The beauty products distributor New Flag hired the integration platform Magic xpi to accelerate your digital transformation, aiming to lay a strong foundation for process automation and application integration with greater efficiency.
The company employs the digital business model to increase the overall efficiency of its operation and strengthen IT resilience for continued success in the highly competitive beauty products market environment.
Founded in 2010, with a presence in 80 countries, the company represents world-famous brands as well as several of its own brands. Its team consists of over 300 employees in eight locations in Europe and the USA.
In recent years, New Flag has had to adapt to a fast-paced technology environment with numerous applications and new technologies, resulting in separate legacy solutions with data isolation and broken data flows. Maintenance costs and manual intervention have increased rapidly, prompting the company to embark on a phase of application consolidation to create a modern, flexible and secure IT setup that works seamlessly, according to Christian Engl, Associate Director IT Product & Operations.
The company made a strategic choice in selecting Magic Software's integration platform to pave a secure path for future digital business models with greater flexibility and adaptability.
With the Magic xpi platform, the company promoted the integration of the ERP system with the B2B commerce platform, counting on Microsoft Dynamics 365 as its management system and the B2B commerce platform, Spryker, which supervises approximately 4 thousand items in the inventory, ensuring that customer, order, inventory and price information align perfectly.
“The implementation was in conjunction with the Magic services team, which was of high quality and followed a well-defined plan with rigorous testing,” highlights the executive.
An important aspect highlighted by Christian Engl was the configuration of all processes for the Microsoft Dynamics 365 ERP system in a clean and efficient manner, a huge challenge in view of the different web services and complex structures that exist.
With Magic xpi, integration was quick and straightforward thanks to the platform’s graphical user interface, drag-and-drop wizard, and pre-configured Microsoft connector.
In the future, it will be possible to connect additional Microsoft systems with an infinite combination of endpoints, as well as new applications in the cloud, on-premises, or hybrid.
Supply chain component
Supply chain management is based on the Anaplan cloud, which provides future sales forecasts to ensure maximum product availability and the right balance between sufficient availability and inventory costs. Reliable forecasts depend on Anaplan’s seamless connection to the ERP and other core systems and coordinated digital processes, says Christian Engl. “With the help of the Magic xpi low-code platform, the IT team was able to successfully implement all the necessary integrations,” he says.
Cloud-based document management
The Shareflex Online product suite extends the capabilities of Microsoft 365 and SharePoint into a platform for modern Document Management (DMS). With the integration between the systems, New Flag now benefits from a modern, cloud-based document management (DMS) across the company. This provides them with digital invoice processing (including the capture and release of incoming invoices), secure long-term document archiving and efficient management of all contracts.
Benefiting from the flexible low-code technology and faster development provided by the Magic xpi platform, NewFlag’s in-house IT team can now efficiently and independently customize, initiate new integration projects and handle complete business processes. This happens with minimal manual programming, even with limited resources.
“The Magic xpi platform was a strategic and sound decision for us. With its code-free approach and multiple extension options, it is the heart of our IT. For an agile company like ours, it enables us to successfully implement our new digital business model and strengthens our resilience,” says Christian Engl.
