Platform emerges with the purpose of being a technology ecosystem, connecting the best solutions and brands in a single place
Senior Sistemas, in addition to having a complete portfolio for the management of companies, will now also be a showcase for other technological solutions on the market through the SeniorX store Marketplace. Launched on April 27, the marketplace works as a virtual shopping center for business solutions, bringing together several stores and providing a unified shopping experience for customers.
The platform appears with the purpose of being a technology ecosystem, connecting the best solutions and brands in a single place. Senior's Head of Partnerships, Rafael Liberato, explains that the marketplace represents a milestone for the company as it is the missing pillar to consolidate the strategy of strengthening the company's technological platform called XPlatform.
“Now, in addition to attracting developers and companies to create their solutions through XPlatform, Senior starts to provide a digital showcase so that the entire technology ecosystem can promote and sell its products, benefiting from the customer base and the strength of the brand ”, highlights Liberato.
The idea of the Marketplace came about due to a few factors. The first of these was the growth of Senior's own digital sales, through the e-commerce that the company already had for the sale of some of its own solutions. The second aspect that contributed to the decision to invest in the marketplace was the growth of the partner ecosystem, which has seen a significant increase due to the constant emergence of new technologies and solutions relevant to the market. Finally, the growth of business models based on platforms, which enable the interaction between producers and consumers in the most diverse segments, showing that this is a very relevant business model.
“In our marketplace it is possible to find several elements known in the world of digital retail to facilitate the understanding and navigation of users. However, Senior also brings exclusive features such as the possibility for the customer to interact with the solution seller, request a product demonstration or even a personalized proposal for your business”, comments Liberato.
The platform was made available to the market and customers in March 2022, when an internal metaverse launch event was held. On April 27th, the official launch to the market took place.
“Just as the entire project is quite innovative, so is our launch. We organized an event in the metaverse, where, in addition to the live in the same way we did to present the marketplace to our internal audience, we had the first Senior Business Fair in the Metaverse, with the presence of several exhibitors and offering customers an even better experience. more immersive about this technology. The aim is to bring an incredible experience to the market that demonstrates how our platform is differentiated”, concludes Liberato
To follow the launch and visit the fair in the metaverse, visit: https://www.senior.com.br/seniorxstore-metaverso/
