After taking over on an interim basis in early January, Luciana officially leads the Citrix operation in Brazil.
Citrix Systems, Inc. (NASDAQ: CTXS), a global leader in application delivery and digital workspaces, announces the appointment of Luciana Pinheiro as General Manager of Citrix in Brazil, replacing Luis Banhara.
With the mission of continuing the development and growth of operations in Brazil, as well as building business alliances with partners, Luciana assumes the leadership of the company with a strong history in the sales area, in charge of business strategies and management of teams.
“We are pleased to announce Luciana Pinheiro as the leader of Citrix in Brazil, a country of great importance to us and that is experiencing rapid growth in the adoption of a digital workspace with security and experience for employees. Her performance as Sales Director, high knowledge of the needs of the Brazilian market and leadership spirit, make Luciana the perfect choice for the position of General Manager in Brazil", says Juan Gomez, Citrix Vice President for Latin America and Caribbean.
Luciana Pinheiro, General Manager of Citrix in Brazil
Luciana has been with Citrix for three years as Director of Sales and has an extensive background with strong performance in customer service, partner management and business strategy. The executive brings a consolidated trajectory of career achievements with 28 years of experience in multinational technology companies, such as: IBM, Sun Microsystems and Microsoft.
“We believe that successful companies are those that empower their employees to work from anywhere and across any device. At the beginning of the year, in which we have seen a trend of consolidation of hybrid work, we will further strengthen our relationship with customers and partners to deliver the best experience of using our solutions as enablers of business continuity and acceleration. I am very happy for the opportunity to lead our team in Brazil”, says Luciana Pinheiro, general manager of Citrix Brasil.
