Tool uses proprietary resources and ChatGPT for greater customization of the service
Linx, a StoneCo group company. and leader in technology for retail, has just launched the first conversational Brazilian software capable of approaching a customer automatically and making the sale until the end. Chat Commerce, the company's conversational tool with artificial intelligence, received a upgrade and now has its own neural network that works together with ChatGPT as one of its resources, making it capable of being “trained” to meet the specific demands of retailers in different segments.
For Tiago Mello, CMO and CPO of Linx, the novelty comes to leverage even more the results of the sector, which is experiencing a moment of great technological advances. “Since the end of last year we have been following a real revolution in artificial intelligence with the popularization of ChatGPT. Linx, which breathes technology, could not fail to bring this great ally to boost Brazilian retail even more”, he celebrates.
About the benefits of the novelty, Tiago Mello explains that the solution brings to Brazilian retailers the possibility of working with resources that allow high personalization of service and more complete and fluid journeys to the final consumer.
“The biggest differential of the solution is the possibility of interacting with customers in a humane way. Traditional communication tools, such as SMS and e-mail, are cold and only allow messages to be sent, with no space for responses or conversation. With Linx Chat Commerce, if the customer responds to the message, the tool responds back, generating more engagement and being able to even make the sale until the end”, completes the executive.
Mello explains that, “with this upgrade, retailers will be able to create, for example, virtual agents capable of activating customers at the right time, with the right product and with the right approach, in addition to virtual assistants that answer questions about a product within the store and direct the consumer to the desired product”. For him, the gains can be summarized in “agility, interaction and high personalization in customer service and sales”.
According to Bruno Maia, artificial intelligence product manager at Linx, there are more than 108 million WhatsApp users in the country, a number that represents the public that may be impacted by the novelty. With this, “the expectation is that, with the solution, the retailer will increase the engagement of its consumers by up to 70%, which may represent 10 times more conversion and also an increase in the average ticket by 30%”, details Maia.
The new version of Linx Chat Commerce is now available and hits the market to further enhance the results of those who use chatbots for customer service. Even before the update, it was already possible to reduce the volume of human assistance by around 68% using Linx Chat Commerce, with consumers having their questions and requests resolved by artificial intelligence.
