With Revenue Intelligence, Sales Enablement and Subscription Management for Sales Cloud, sales leaders rely on Einstein-powered tools to drive growth
to Salesforce, The global benchmark in CRM, introduces three innovations in Sales Cloud that give sales teams everything they need to accelerate growth through AI-powered insights, built-in sales enablement capabilities, and self-service options that put the power in the hands of customers.
Today, driving growth in the world of work anywhere is a challenge. As handshakes and face-to-face meetings shift to virtual channels, many sales leaders need a digital hub to close deals and build high-performing sales teams. With rapidly changing markets and the demand for sales functions growing 65% last year, Leaders need tools that support a new digital-first way of selling to meet customer expectations.
“Salesforce is at the forefront of evolving sales playbooks to meet the needs of customers in a work-anywhere digital-first world,” said Bill Patterson, Executive Vice President and General Manager of CRM Applications at Salesforce. "Sales Cloud's ongoing innovation has made it a leader in its category for more than a decade, empowering sales teams to achieve success no matter the scenario."
Among the new features of Sales Cloud are:
Revenue Intelligence: Equipping sales leaders with insights throughout the entire sales and revenue cycle, from closing deals to defining forecasts and building new pipelines, is critical as sales organizations evolve from trusting intuition for concrete data.
Revenue Intelligence combines the capabilities of Sales Cloud, Einstein and Tableau into a unified revenue management command center so customers can:
• Closing deals with confidence: Analyze the health of the deal with Einstein Deal Insights that provide AI-powered forecasts such as deals that are likely to be closed or boosted, as well as sales closing KPIs – such as fulfillment, win rate and quarterly progress – across all interactions with the client.
• Take action to meet sales targets: Leverage easy, pre-built analytics powered by Tableau to address gaps in goals, and actionable insights to drive forecast accuracy.
• Adapt a sales strategy that prioritizes data: identify trends across multiple dimensions, such as best practices from top sales and business reps, to make every rep a high-performing professional.
Sales Qualification: smooth onboarding, training, and developing sales rep experiences are critical to building engaged teams; retain and attract strong talent; and finally closing deals.
Enablement, now built directly into Sales Cloud, makes it easy to quickly build high-performing sales teams by enabling:
• Accelerate negotiations with data-driven coaching: Einstein quickly introduces pipeline-related training moments and deal insights to help managers and sales reps focus on improving skills that help close more deals.
• Empower sales reps with real-time and contextual learning: Deliver personalized learning journeys with Trailhead and facilitate peer-to-peer knowledge sharing across modern channels like video and Slack.
• Link training to revenue: Measure the impact of enablement activities on key sales metrics such as lead conversion rate, reduced sales cycle time, increased close rates, and more.
Subscription Management for Revenue Cloud: Businesses are shifting to focus more on B2B purchasing and managing subscriptions through self-service, and sales leaders need to be able to quickly launch new products and services across a variety of channels – from e-commerce stores to apps. Existing Revenue Cloud capabilities give businesses the agility to make purchasing processes faster and easier, while accelerating new revenue streams and efficiencies.
Now, with Subscription Management, companies can deliver a unified customer experience built on the Salesforce Customer 360 platform, empowering customers to manage subscriptions across any self-service channel on their own and:
• Manage the complete subscription journey: handle product revenue shares and access metrics to gain insights into your repeat business.
• Deploy to any self-service channel: Integration with e-commerce, app or any other self-service touchpoint allows companies to offer self-service options in the channels their customers want.
• Maximize revenue with Einstein: Einstein enables companies to prioritize collection efforts, anticipating the risk of late or non-payment, and recommending the next best action to ensure consistent revenue streams.
Built on Salesforce Customer 360, Sales Cloud is a leading sales platform businesses use to drive growth – providing the tools needed to modernize the way businesses sell and buy in a digital-first world with work anywhere. New Revenue Intelligence, Sales Enablement and Subscription Management help companies sell smarter and grow revenue faster. These innovations come on the heels of the new Slack-first Sales, giving sales reps the ability to collaborate on deals in real time and accelerate sales cycles by an average of 15%.
Additional Information
• Tune in to Sales Cloud's flagship show, 'The New Sales Playbook: Everything You Need' to accelerate growth on September 21st, 5:00 pm to 5:30 pm ET;
• Share on here your interest in joining the Subscription Management Pilot Program;
• Know more on here how Slack is powering Salesforce Customer 360 for sales, service, marketing and analytics;
