Program will offer exclusive consultancy for the sustainable economic development of up to 100 small and medium vehicles from all over Brazil
Applications are open until June 26th for the GNI Local Lab Brazil, Google News Initiative project to support the development of up to 100 small and medium-sized local media outlets and promote a more sustainable, professional and diversified journalistic ecosystem in the country.
The objective of the program is to train journalistic companies over a period of 10 months so that they can develop sustainably and continue producing journalistic and informative content relevant to their communities. Printed and digital vehicles, radio and television stations operating for at least 12 months and employing 2 to 100 journalists in their newsrooms can participate.
With the help of experts and consultants, the GNI Local Lab will do an in-depth analysis of participating media websites — both from a performance and monetization point of view — and share solutions through reports, workshops and meetings.
The program is carried out in partnership with three of the most important journalistic associations in the country: National Association of Magazine Editors (ANER), National Association of Newspapers (ANJ) and Association of Digital Journalism (AJOR). In addition to the possibility of members of the entities participating in the project and mentoring the associations for the selected vehicles, the partnership will also bring to the entire news ecosystem a series of workshops focused on understanding the Brazilian reader and best practices for digital journalistic work.
In all, 100 media outlets will be selected to receive training and technical support from Google to develop their infrastructure, improve audiences and develop business strategies in the digital environment. The initiative is part of Google's efforts to support professional journalism and strengthen original local news producers.
What is the GNI Local Lab?
It is the Google News Initiative's program to support local journalistic organizations dedicated to producing original content in Brazil to improve their operations in the digital environment. Those selected will receive training and technical support to increase their digital revenues and improve audience engagement. The program will start on 1O August 2022 and will run until April 30, 2023.
Who can participate?
- Small and medium-sized organizations and news organizations registered in Brazil that produce original content.
- Candidates must have been operating for at least 12 months, have a website and employ between 2 and 100 full-time journalists in their newsrooms.
- Applications from government vehicles or individuals will not be considered.
How to apply?
Applications must be made preferably in English, but will be accepted in Portuguese. To participate, you must complete a form and provide information about the vehicle. Enrollment is open on this link until June 26, 2022.
How will applications be evaluated?
Candidates will be selected according to the criteria below:
- Application quality: based on the information provided in the application form
- Existing monetization and business models
- Relevance to the region/community for which this organization produces content
- Organization structure for receiving technology consulting and implementation
- Have your organization's problems and key objectives in a structured way to accelerate your digitization.
- Willingness to 'make it happen' (implement suggestions, participate in training, etc) and provide Google and vendors with access to audience and monetization strategies/platforms (Analytics, Adsense, Tag Manager, etc)
- DEI focus: how much your organization produces and/or invests in diversity, equity and inclusion
Google News Initiative
The Google News Initiative (GNI) brings together Google's efforts to support professional and quality journalism in 120 countries, including Brazil, with relevant programs, funding and training for journalists in the digital environment. Know more.
