New study by Morning Consult, with support from Salesforce, reveals the vision that Brazilians have of careers in Information and Communication Technologies (ICT)
The information and communication technology (ICT) industry has been one of the main generators of employment in the country in recent years. In this scenario, a new survey carried out by the consultancy Morning Consult, with support from Salesforce, in Brazil and Argentina in November 2021 revealed that only 40% of Brazilians are attracted to careers in this area. This indicator grows significantly, to 67%, when participants are informed of the advantages these vacancies offer, such as training, salaries that beat inflation and full-time employment with a wide variety of benefits.
The report, which surveyed a sample of 1,000 people across the country, found that there are many myths and misinformation related to skills and training time required for ICT jobs in Brazil. Half of respondents think it takes years of training to qualify for a job in the industry, while 45% believe that the value of courses to work in the industry is very high. These misperceptions, along with others such as not knowing where to find adequate training and thinking that job openings are only available to people with a university degree, make the sector less attractive to Brazilians.
For Brazilian respondents, the possibility of receiving free training lasting from 3 to 18 months and significantly increasing their chances of getting a full-time job in a company immediately after completing the course, increased the number of people from 19% to 46% who find the possibility of finding a job or making a career transition into the ICT industry 'quite attractive'.
This increase in interest in jobs in the sector was substantial across all subgroups of the survey, but grew primarily among retirees, unemployed, and homeowners. While the survey noted this increased interest from older generations in the industry, it also found that only 10% of GenZ, those born between 1997 and 2012, initially found the idea of a career in the field “quite attractive.”
“The results of this study show us that we have to give exponential visibility to the job opportunities offered by the sector, so that many more people are encouraged to dream of a future in technology. The fourth industrial revolution is transforming all organizations into technology companies and has and will generate millions of new jobs,” he said. Alejandro Anderlic, Director of Government Affairs for Latin America at Salesforce. “The big challenge is getting the private sector, the public, academia, civil society and other stakeholders to work together to connect citizens to training and employment opportunities at scale. We have to solve the future of work today. Let's stop talking about the future and start acting together now.”
According to the Banco Nacional de Empregos (BNE), as the technology market continues to grow, this industry is expected to create more than 44,000 jobs in 2022. Despite the number of jobs available, an analysis by the Associação das Empresas of Information and Communication Technology (ICT) and Digital Technologies (Brasscom) predicts that more than 66% of the vacancies in technology generated in Brazil will not be filled.
To help reduce this disparity, Salesforce provides a free online learning platform called Trailhead, which offers courses in subjects such as software development, marketing, sales and project management. In addition to Trailhead, Salesforce also promotes initiatives such as the Trailblazers Latin American regional leader discussion cycle and its Constructing Talents for the Future forum to drive collaborative leadership so that more and more people can train and get a job in the ICT industry. .
Salesforce is one of the pioneers in the information and communication technology industry, and its influence on the future of work is recognized by the market. According to a study by consulting firm IDC on the economic impact of Salesforce, the company and its ecosystem of technologies and partners is expected to generate 1.2 million jobs and an additional US＄ 64 billion in new business revenue in Brazil by 2026.
