Is Brazil committed to the 4th Industrial Revolution?

By Werter Padilha * The 4th Industrial Revolution is underway in the world. And I believe that for Brazilian companies in the sector there is no option: it is essential to invest in the modernization of management, of ...

Customer wants success in relationship with brands

By Fabio Costa * On July 16, 2019, the platform “Não Me Perturbe” was launched, created by telephone operators as determined by the National Telecommunications Agency (Anatel). Through the website, the ...

Experience makers: make experience your business

By Federico Grosso * I opened this year's Adobe Experience House, making the relationship between experiences and emotions. I bet that for those who are already parents, the day of the birth of their children is a moment that they keep with ...

Intelligence focused on digital transformation

By Marcelo Coletta * Those who work with technology have certainly had the impression that things are changing more and more quickly. For 80% of the more than 1,200 professionals and executives who participated in Perform Brasil 2018, the largest ...

Ethics, the company without a knack

By Francisco Camargo * "il n'y a pas de propositions éthiques, il n'y que des actes éthiques" (Ludwig Wittgenstein) "ethics is not made of words, but of acts" (translation ...