New tool starts to be used from this month with the aim of boosting the airline's marketing campaigns and communication channels;
Azul's forecast is to increase its loyal customer base by 5%
Azul, the largest airline in Brazil in terms of number of daily flights and cities served, will have a new platform for automating CRM (Customer Relationship Management) actions, multi-channel communication and marketing campaigns. The Company has partnered with Salesforce, the number 1 CRM with artificial intelligence, which will be the new service provider. With the change, the forecast is a reduction of approximately 10% in investments for Customer acquisitions, while there is an estimated increase of up to 5% in the loyal Customer base.
Among the highlights of the new tool are the use of Artificial Intelligence (AI) with a focus on content creation, integrations between digital channels, campaign management and information security, among others.
For Ciro Novello, CRM manager at Azul, the new feature will bring even more innovations and integrations, including generative and predictive AI tools. “We have already started the migration to the new system, which should be fully ready by October. Our goal is to have the system fully implemented by Black Friday and ready to help us boost marketing campaigns and customer communication during the period,” says Ciro.
The expectation is that the new solution, in addition to direct improvements for Customers, with a more fluid experience, will bring more conversion, increased productivity and improved processes, helping to improve the Company's metrics in digital channels, such as the app, website, WhatsApp, email, SMS and social networks.
“By using AI, we want to quickly meet customer expectations by offering personalized experiences. We will be able to capture customer motivation and feelings in real time so that they can be transformed into new options and experiences according to their desires,” he explains.
About Azul
Azul SA (B3: AZUL4, NYSE: AZUL), Brazil's largest airline in terms of number of departures and cities served, offers 1,000 daily flights to more than 160 destinations. With an operational fleet of over 180 aircraft and over 16,000 crew members, the company has a network of 300 direct routes. Azul was elected by Cirium (a leading company in aviation data analysis) as the 2nd most punctual airline in the world in 2023. In 2020, Azul was awarded the best airline in the world by TripAdvisor, being the first time that a Brazilian airline won first place in the Traveler's Choice Awards. For more information, visitwww.voeazul.com.br/imprensa
