New executive arrives with the objective of expanding channel revenue through the market adoption of the company's main data resiliency solutions
Vitali Edrenkine, Arcserve's new Chief Marketing Officer (CMO)
Arcserve announces the appointment of Vitali Edrenkine to the position of Chief Marketing Officer (CMO). He comes to Arcserve with extensive experience in the technology industry, most recently serving as a marketing lead at Vendr and, prior to that, as SVP of Demand Generation and Digital Platforms at DataRobot.
In his new role, Vitali Edrenkine will lead the definition and execution of Arcserve's global marketing strategy. He will prioritize listening to partners as well as current and potential customers, leveraging data and leveraging technology to convincingly bring the Arcserve value proposition to market, empowering the sales force and channel partners in their work.
Brannon Lacey, CEO of Arcserve, said, “Vitali is a seasoned marketing leader with a history of driving growth in the technology industry through innovation in bringing products to market and delivering reliable, predictable execution. His deep understanding of market dynamics and his forward thinking around artificial intelligence and digital platforms make him an invaluable addition to our executive leadership team.”
“I am excited to join Arcserve because our mission is so relevant and urgent today,” said Vitali Edrenkine, CMO of Arcserve. “We empower channel partners and their customers with the right solutions to maintain business continuity, eliminate the risk of downtime and protect companies' most valuable asset: their data. And I'm excited to help strengthen and scale our marketing capabilities to fulfill that mission for our channel partners and customers.”
Vitali Edrenkine holds an MBA with a minor in Management and Operations from the Wharton School at the University of Pennsylvania and two Master's degrees in Computer Science and in Project Management.
