Former Whirlpool and Movile executive brings over 15 years of experience in marketing to enhance synergy between brands in the tech ecosystem
THE alura, the largest technology education ecosystem in Brazil, has just announced Bruna Maggion as Chief Marketing Officer (CMO). With over 15 years of experience in the Marketing area, the executive takes on the challenge of driving the brand's expansion and strengthening the synergy of the group's companies, mainly Alura, FIAP and PM3, in addition to boosting its community tech and offer value to students at every stage of their educational journey, consolidating the company's position as a reference in training talent for the future of technology.
With a Master's degree in Branding from Universidad Pompeu Fabra España and a degree in Social Communication, with a specialization in Marketing from ESPM (Escola Superior de Propaganda e Marketing), Bruna has worked for large organizations, including multinational consumer goods companies such as Henkel and Whirlpool, and technology companies such as Movile and Adyen.
“It is with great enthusiasm that I join Alura, a company that shares my passion for generating real impact in people's lives.”, says the CMO. “The opportunity to contribute to the brand’s expansion plans for new horizons, reaching different audiences and regions, motivates me and connects with my career goals. Our ecosystem will continue to lead the transformation in tech learning and I am excited to be part of this journey.“, he adds.
Manu's mother's leadership experience in B2C businesses comes mainly from having led the construction of large communication campaigns and marketing strategies. growth to drive recurring and predictable revenue. The executive has also worked in the corporate market in Spain and Portugal, which further contributed to expanding her global, multicultural and diverse vision in managing teams and brands.
Paulo Silveira, CEO and co-founder of Alura, highlights the importance of the new marketing executive's experience for the company's expansion: “Bruna's strategic vision and experience will be essential to strengthen Alura's ecosystem and expand our impact, bringing us closer to professionals who, even without a background in technology, need to develop skills in areas such as automation, data analysis and artificial intelligence, for example. We want to break down barriers and show that the tech universe is accessible, necessary and functional for everyone, regardless of their area of activity.“, he concludes.
The hiring demonstrates Alura's commitment to democratizing access to technology and preparing professionals from different careers for the future of work.
