Marketing Director of the company for Latin America for four years, executive now also acts as Marketing Director for the Corporate Enterprise segment in the United States
Adobe announces the promotion of Gabriela Viana as Marketing Director for the company's Corporate Enterprise segment in the United States. The executive, who has led Adobe Marketing and Communication in Latin America for four years, now adds the role of CMO to corporate clients of the company in the United States.
Gabriela Viana, Adobe
“I am very happy with the new challenge, 100% as a result of the success of our team in Latin America. Fruit of the recognition of the work, not only mine, of an entire team that delivers results and has a strategic role for business in the region ”, says Gabriela.
As a CMO for Adobe corporate clients in the United States, the executive aims at leadership and relationship with the team in the country, supporting business priorities through management and strategies in digital, events and content, in addition to maintaining all functions as Director of Marketing in Latin America.
“The new role, which I will perform here in Brazil, already starts benefiting from the breaking of a paradigm. With the pandemic, we questioned the need for the director of this important segment to reside in the United States. We will contribute as a team and take some of our creativity mindset based on data and exercised with maximum optimization of resources for this new journey. ”
With expertise in Digital Marketing - segment in which she has been active for over 18 years -, Gabriela built her career in mobile, having worked for many years in the mobile software and smartphone industry. He went through global giants, such as Motorola, Google - where he was head of Android, Nexus and Google Play for Latin America - and the Asian startup Xiaomi. Gabriela has a degree in Advertising and has several specializations, including an MBA from Insper, an Executive Development Program from the Kellogg School of M and a Postgraduate degree in Neuroscience and Behavior, ongoing at PUC-RS.
