Agreement with Fortinet provides for a dedicated team and expansion plan to capture 15% of a market with a potential of R$ 104 billion in Brazil.
Adistec, a leading technology solutions distributor in Latin America, announces a partnership with Fortinet in Brazil, a global leader in cybersecurity, reinforcing its cybersecurity expansion strategy and projecting to capture 15% of the Brazilian information security market, which will generate approximately R$104.6 billion by 2028, according to the report by Brasscom Regarding the industry landscape. As part of the initiative, the company is structuring a new business unit dedicated to the brand, with an exclusive team and an expansion plan that includes demand generation actions, such as webinars, roadshows, and training programs aimed at the channel ecosystem.
With this agreement, Adistec becomes the fourth authorized distributor of Fortinet in Brazil, a move that accelerates the company's positioning in digital security and reinforces its growth strategy in higher value-added markets.
Fortinet maintains a base of approximately three thousand active resellers in the country and operates with a portfolio that serves virtually all sectors, such as finance, retail, technology, agribusiness, industry, telecommunications, and others. Adistec's strategy will be to operate comprehensively within this portfolio, aligned with the manufacturer's global priorities, focusing on expanding its offerings of software and integrated solutions. In this context, cybersecurity takes on a central role in the distributor's strategy, both in expanding its portfolio and generating new business, since the sector's accumulated growth rate over four years reaches 44% (between 2025 and 2028), according to [source missing]. Brasscom.
“Fortinet is one of the leading global technology manufacturers, with a strong presence in Brazil and Latin America. This partnership aligns with our strategy of expanding our cybersecurity operations and capturing opportunities in a relevant market with consistent growth potential,” he states. José Roberto Rodrigues, country manager and alliances manager LATAM at Adistec.
“We continue to advance consistently in Brazil, growing by 20% in the number of people in the country and having a physical presence in almost every Brazilian state. This progress sustains our leadership in cybersecurity, with a focus on integration and Unified SASE, SecOps, and Secure Networking. The partnership with Adistec is strategic at this moment, reinforcing and expanding our already consolidated capacity and reach, scaling the delivery of these solutions. With a focus on execution and training, together with Adistec, we will respond even more quickly to the demands for high-performance, AI-driven cybersecurity,” he stated. Frederico Tostes, country manager of Fortinet Brazil and Regional VP for LATAM and Canada..
The company also intends to support Fortinet's expansion by strengthening the channel, focusing on the technical and commercial training of partners, as well as the structured generation of demand. The expectation is that the investment in specialization and partner development will contribute to consolidating Adistec as one of the main distribution hubs for security solutions in the country.
“The partnership with Adistec represents a strategic advancement for strengthening the cybersecurity market in Brazil. The company's expertise in infrastructure, security, data center, cloud, and networking solutions is essential for the current scenario of demand for integrated cybersecurity. By combining this technical capacity with a consolidated network of partners, we expand our reach and operational strength to bring even more complete and effective solutions to an even greater number of organizations,” he said. Eduardo Siqueira, Vice President of Channels and Operations at Fortinet Brazil.
Adistec already works with Fortinet in other Latin American markets, where it has operated for over 20 years, reinforcing the company's experience in Fortinet's solutions and technological operations. Furthermore, Adistec was also awarded the "Distributor of the Year" award for the region by the manufacturer during the "Partners of the Year" 2025 awards ceremony at the company's annual Accelerate event. According to the company, this trajectory will contribute to accelerating joint operations in Brazil and facilitating new growth opportunities.
“We have a consolidated operation in Latin America and experience conducting business with Fortinet in other countries. The expectation is to replicate this model in Brazil, expanding the partner base and generating opportunities,” adds Rodrigues.
About Adistec
Adistec is one of the largest value-added IT distributors in Latin America, with a presence in 17 countries. Headquartered in Miami (USA), it operates in four distinct business areas – Distribution, Education, Professional Services and Cloud Services. Its portfolio includes global strategic partners from leading brands focused on data center infrastructure and information security solutions, in addition to a broad network of resellers with nationwide coverage.
