{"id":99241,"date":"2026-01-16T08:00:17","date_gmt":"2026-01-16T11:00:17","guid":{"rendered":"https:\/\/abes.org.br\/?p=99241"},"modified":"2026-02-05T19:28:53","modified_gmt":"2026-02-05T22:28:53","slug":"fomentando-a-inovacao-suporte-estrategico-para-empresas","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/fomentando-a-inovacao-suporte-estrategico-para-empresas\/","title":{"rendered":"Fostering innovation: strategic support for companies"},"content":{"rendered":"<p><i><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-99242 size-medium alignleft\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2026\/01\/Daniela-de-Sa-Jacobina-Pires-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>*Por Daniela de S\u00e1 Jacobina Pires<\/span><\/i><\/p>\n<p><span data-contrast=\"auto\">Em um mundo que muda em ritmo acelerado, inovar deixou de ser uma escolha e tornou-se condi\u00e7\u00e3o de sobreviv\u00eancia para empresas de todos os portes e setores. Inovar requer mais do que boas ideias: exige estrutura, planejamento e acesso a instrumentos de apoio capazes de converter potencial em resultado. Nesse contexto, o fomento \u00e0 inova\u00e7\u00e3o assume papel central, e associa\u00e7\u00f5es setoriais e pol\u00edticas p\u00fablicas tornam-se agentes estrat\u00e9gicos ao conectar o setor produtivo com fontes de financiamento, governan\u00e7a e cultura de inova\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O ecossistema brasileiro de inova\u00e7\u00e3o tem avan\u00e7ado, embora enfrente barreiras significativas. Muitas empresas concentram-se em inova\u00e7\u00f5es incrementais \u2014 melhorias de processos ou produtos \u2014 sem alcan\u00e7ar maturidade para desenvolver solu\u00e7\u00f5es verdadeiramente disruptivas. Parte desse desafio refere-se \u00e0 dificuldade de articula\u00e7\u00e3o entre empresas, universidades, governo e investidores; outra parte est\u00e1 no desconhecimento ou na complexidade dos mecanismos de fomento dispon\u00edveis (incentivos fiscais, cr\u00e9dito reembols\u00e1vel, subven\u00e7\u00e3o) e na estrutura interna deficiente de gest\u00e3o de inova\u00e7\u00e3o. Por exemplo, instrumentos como a Lei do Bem apontam que poucas empresas aproveitam incentivos \u00e0 inova\u00e7\u00e3o por falta de governan\u00e7a e de compreens\u00e3o dos requisitos t\u00e9cnicos.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O fomento \u00e9 o elo que transforma a inten\u00e7\u00e3o inovadora em execu\u00e7\u00e3o. Incentivos, cr\u00e9dito e subven\u00e7\u00f5es reduzem risco e ampliam a capacidade de investimento das empresas. Contudo, o acesso efetivo a esses recursos depende de boas pr\u00e1ticas organizacionais, tais como:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Planejamento t\u00e9cnico-estruturado:<\/span><\/b><span data-contrast=\"auto\">\u00a0os editais de fomento exigem projetos com especifica\u00e7\u00e3o clara de entreg\u00e1veis, barreiras tecnol\u00f3gicas, m\u00e9tricas e cronograma. N\u00e3o basta a boa ideia;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Governan\u00e7a interna de inova\u00e7\u00e3o:<\/span><\/b><span data-contrast=\"auto\">\u00a0separar projetos de inova\u00e7\u00e3o do portf\u00f3lio operacional, definir respons\u00e1veis, monitorar resultados e documentar aprendizado;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Alinhamento \u00e0s exig\u00eancias de fomento:<\/span><\/b><span data-contrast=\"auto\">\u00a0garantir que a proposta esteja alinhada a crit\u00e9rios de impacto, aplicabilidade e escala, al\u00e9m de atender aos requisitos formais;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Parcerias e rede de inova\u00e7\u00e3o:<\/span><\/b><span data-contrast=\"auto\">\u00a0a colabora\u00e7\u00e3o entre empresas, centros de pesquisa e institui\u00e7\u00f5es de ci\u00eancia e tecnologia aumenta credibilidade, acelera execu\u00e7\u00e3o e melhora o acesso a recursos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Quando as empresas internalizam essas boas pr\u00e1ticas, aproveitam melhor os instrumentos de fomento e geram resultados tang\u00edveis a partir do seu potencial inovador: novos produtos, processos, servi\u00e7os e modelos de neg\u00f3cio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Apesar dos avan\u00e7os, algumas frentes merecem aten\u00e7\u00e3o para ampliar o impacto do fomento no Brasil:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Simplifica\u00e7\u00e3o e previsibilidade<\/span><\/b><span data-contrast=\"auto\">: os processos de fomento precisam se tornar mais \u00e1geis e previs\u00edveis para favorecer a participa\u00e7\u00e3o empresarial;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Capacita\u00e7\u00e3o e cultura de inova\u00e7\u00e3o<\/span><\/b><span data-contrast=\"auto\">: empresas de todos os portes devem incorporar a inova\u00e7\u00e3o em sua governan\u00e7a e desenvolver rotinas, m\u00e9tricas e recursos humanos para tal;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Integra\u00e7\u00e3o e escala<\/span><\/b><span data-contrast=\"auto\">: ampliar a articula\u00e7\u00e3o entre empresas,\u00a0<\/span><i><span data-contrast=\"auto\">startups<\/span><\/i><span data-contrast=\"auto\">, centros de pesquisa e \u00f3rg\u00e3os de fomento, e preparar os projetos para escala e internacionaliza\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Esses avan\u00e7os dependem de continuidade, di\u00e1logo e de uma vis\u00e3o estrat\u00e9gica que entenda a inova\u00e7\u00e3o como pol\u00edtica de Estado e vetor de crescimento sustent\u00e1vel, n\u00e3o como gasto ou mera otimiza\u00e7\u00e3o de custos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Como exemplo de ferramenta de ap<\/span><span data-contrast=\"auto\">oio \u00e0 capta\u00e7\u00e3o e estrutura\u00e7\u00e3o de projetos de inova\u00e7\u00e3o, a ABES disponibiliza, em parceria com a ABGI Brasil, o\u00a0<\/span><a href=\"https:\/\/guia-fomento.abes.com.br\/entrar\/\"><b><span data-contrast=\"none\">Guia de Fomento \u00e0 Inova\u00e7\u00e3o para o Setor de TIC ABES\/ABGI<\/span><\/b><\/a><span data-contrast=\"auto\">\u00a0\u2014 que re\u00fane de forma acess\u00edvel as principais linhas de financiamento, incentivos fiscais e fundos voltados \u00e0 inova\u00e7\u00e3o. A ferramenta pode auxiliar empresas que j\u00e1 adotaram as boas pr\u00e1ticas descritas e buscam acessar os instrumentos de fomento de forma mais eficaz.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ao fortalecer o uso dos instrumentos de fomento e a cultura de inova\u00e7\u00e3o, o pa\u00eds amplia sua capacidade de competir em um mercado global cada vez mais orientado por dados, sustentabilidade e intelig\u00eancia artificial \u2014 consolidando a inova\u00e7\u00e3o como um ativo nacional estrat\u00e9gico.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">*Daniela de S\u00e1 Jacobina Pires \u00e9 coordenadora do Think Tank da Associa\u00e7\u00e3o Brasileira das Empresas de Software (ABES)<\/span><\/i><\/p>\n<p><em><strong>Aviso:<\/strong>\u00a0A opini\u00e3o apresentada neste artigo \u00e9 de responsabilidade de seu autor e n\u00e3o da ABES \u2013 Associa\u00e7\u00e3o Brasileira das Empresas de Software<\/em><\/p>\n<p><strong><em>Artigo publicado originalmente no site GUIA DO PC: <\/em><\/strong><a href=\"https:\/\/www.guiadopc.com.br\/artigos\/55841\/fomentando-a-inovacao-suporte-estrategico-para-empresas.html\"><em>https:\/\/www.guiadopc.com.br\/artigos\/55841\/fomentando-a-inovacao-suporte-estrategico-para-empresas.html<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daniela de S\u00e1 Jacobina Pires, coordinator of the ABES Think Tank<\/p>","protected":false},"author":12,"featured_media":99243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3768],"tags":[7489,8824,8825],"class_list":["post-99241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos-abes","tag-boas-praticas-organizacionais","tag-fomentando-a-inovacao","tag-suporte-estrategico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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