{"id":99075,"date":"2026-01-05T08:00:08","date_gmt":"2026-01-05T11:00:08","guid":{"rendered":"https:\/\/abes.org.br\/?p=99075"},"modified":"2026-01-08T21:12:03","modified_gmt":"2026-01-09T00:12:03","slug":"ceo-da-qlik-empresas-estao-entregando-menos-do-que-poderiam-em-ia-com-ilhas-de-valor-em-um-mar-de-ruidos","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/ceo-da-qlik-empresas-estao-entregando-menos-do-que-poderiam-em-ia-com-ilhas-de-valor-em-um-mar-de-ruidos\/","title":{"rendered":"Qlik CEO: Companies are delivering less than they could in AI, with islands of value in a sea of noise."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-99076 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/12\/QLIK-IA-2026-1024x576.jpg\" alt=\"\" width=\"624\" height=\"351\" \/><\/p>\n<p style=\"text-align: center;\"><em>Mike Capone anticipates Qlik&#039;s vision for 2026 regarding data, analytics, and AI, arguing that the next competitive advantage will come from transforming the &quot;hidden value of AI&quot; into better decisions across the organization.<\/em><\/p>\n<p class=\"x_MsoNormal\"><span data-olk-copy-source=\"MessageBody\">THE\u00a0<a title=\"https:\/\/www.qlik.com\/pt-br\" href=\"https:\/\/www.qlik.com\/pt-br\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\"><b>Qlik<\/b><\/a>\u00ae, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), shares a preview of its 2026 outlook on data, analytics, and AI, with CEO Mike Capone arguing that the debate over whether AI \u201cgenerates value\u201d focuses on a misguided issue. The real problem, according to him, is that most organizations are still delivering far less than they could with AI, with only small islands of value emerging in a sea of experimentation, pilots, and noise.<\/span><\/p>\n<p class=\"x_MsoNormal\">\u201cSenior executives keep hearing that only a tiny fraction of companies are truly \u2018AI-ready\u2019,\u201d says Mike Capone, CEO of Qlik. \u201cBut you only have to walk the halls of any large company to find people discreetly using AI in documents, presentations, and code every day. That\u2019s real productivity. Right now, it\u2019s an invisible layer. It shapes results, but it\u2019s invisible to the income statement (P&amp;L), rarely based on complete data and entirely outside of governance.\u201d<\/p>\n<p class=\"x_MsoNormal\">A recent study by the Boston Consulting Group revealed that only about 5% of companies are structurally prepared for a future with AI, even though generative tools are used daily in peripheral areas of the business. Qlik&#039;s analysis of customer environments shows the same paradox: a growing volume of &quot;hidden AI value&quot; that rarely survives the transition to audited metrics or risk models.<\/p>\n<p class=\"x_MsoNormal\">Capone believes that 2026 will be the year that leading companies close this gap. Instead of asking which model, cloud, or platform to bet on, he argues that organizations should assume they will change these choices repeatedly and design their architecture so that they can switch models and tools without rewriting their business logic or losing control of their data.<\/p>\n<p class=\"x_MsoNormal\">\u201cThe old pendulum between rigid central control and chaotic self-service is swinging away,\u201d Capone adds. \u201cYou can\u2019t rebuild your operating model every time the market fluctuates. The companies we see winning are practicing controlled decentralization: they keep definitions, governance, and sovereignty non-negotiable, and bring experimentation and automation to the teams closest to the work.\u201d<\/p>\n<p class=\"x_MsoNormal\">Meanwhile, Qlik expects that intelligence, in itself, will begin to behave more like a utility than a feature. As smaller models, local inference, and edge computing become commonplace, more decisions will be made closer to where the data resides, such as in factories, stores, vehicles, and devices, while shared analytics and context remain the foundation of what constitutes &quot;good.&quot;.<\/p>\n<p class=\"x_MsoNormal\">\u201cOver time, the cost of decision intelligence will fall, and expectations of accountability will rise,\u201d says Capone. \u201cThe winners will be the companies that can transform the hidden and ad-hoc use of AI into an explicit and governed system of decisions, where every agent, assistant, and application relies on the same trusted data and analytics.\u201d<\/p>\n<p class=\"x_MsoNormal\">Capone&#039;s comments precede Qlik&#039;s webinar on Data, Analytics and AI Trends for 2026, which takes place in January, when the company will share its regional forecasts and outlook.<\/p>\n<p class=\"x_MsoNormal\">To register for the webinar, which will take place on January 14, 2026, at 3 PM,\u00a0<a title=\"https:\/\/pages.qlik.com\/PT_Trends2026Webinar.html?utm_source=qlikweb&amp;utm_medium=qlik-internal&amp;utm_campaign=trends&amp;utm_team=web\" href=\"https:\/\/pages.qlik.com\/PT_Trends2026Webinar.html?utm_source=qlikweb&amp;utm_medium=qlik-internal&amp;utm_campaign=trends&amp;utm_team=web\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">click here<\/a>.<\/p>\n<p class=\"x_MsoNormal\"><b>Regarding the\u00a0<\/b><a title=\"https:\/\/www.qlik.com\/pt-br\" href=\"https:\/\/www.qlik.com\/pt-br\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"2\"><b>Qlik<\/b><\/a><\/p>\n<p class=\"x_MsoNormal\">THE\u00a0<a title=\"https:\/\/www.qlik.com\/pt-br\" href=\"https:\/\/www.qlik.com\/pt-br\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"3\"><b>Qlik<\/b><\/a>\u00a0Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving more than 40,000 global customers, the Qlik portfolio provides advanced enterprise-grade AI\/ML, data integration, and analytics. Qlik\u2019s practical and scalable AI\/ML tools drive faster, better decisions. Qlik is the leader in data integration and governance, offering end-to-end solutions that work with diverse data sources. Qlik\u2019s intuitive analytics uncover hidden patterns, empowering teams to tackle complex challenges and seize new opportunities. Qlik is a strategic partner, and its expertise and technology-agnostic platform make its customers more competitive. For more information, visit\u00a0<a title=\"http:\/\/www.qlik.com\/pt-br\" href=\"http:\/\/www.qlik.com\/pt-br\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"4\">www.qlik.com\/pt-br<\/a>.<\/p>\n<p class=\"x_MsoNormal\">\u00a9 2025 QlikTech International AB. All rights reserved. All company and\/or product names may be trade names, trademarks, and\/or registered trademarks of the respective owners with which they are associated.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mike Capone antecipa a vis\u00e3o da Qlik para 2026 sobre dados, analytics e IA, argumentando que a pr\u00f3xima vantagem competitiva vir\u00e1 da transforma\u00e7\u00e3o do \u201cvalor oculto da IA\u201d em melhores decis\u00f5es em toda a organiza\u00e7\u00e3o A\u00a0Qlik\u00ae, l\u00edder global em integra\u00e7\u00e3o de dados, qualidade de dados, analytics e intelig\u00eancia artificial (IA), compartilha uma pr\u00e9via de suas [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":99076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[8748,8747,8746],"class_list":["post-99075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-descentralizacao-controlada","tag-perspectivas-para-2026","tag-valor-oculto-da-ia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CEO da Qlik: empresas est\u00e3o entregando menos do que poderiam em IA, com ilhas de valor em um mar de ru\u00eddos - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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