{"id":91263,"date":"2025-08-04T08:00:07","date_gmt":"2025-08-04T11:00:07","guid":{"rendered":"https:\/\/abes.org.br\/?p=91263"},"modified":"2025-07-23T16:55:33","modified_gmt":"2025-07-23T19:55:33","slug":"red-hat-fortalece-seu-ecossistema-de-parceiros-com-atualizacoes-em-seu-programa-de-partners","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/red-hat-fortalece-seu-ecossistema-de-parceiros-com-atualizacoes-em-seu-programa-de-partners\/","title":{"rendered":"Red Hat strengthens its partner ecosystem with updates to its partner program"},"content":{"rendered":"

With a focus on offering more simplicity, flexibility and options for companies, the initiative also launches the new\u00a0<\/span><\/em>Partner Demand Center,\u00a0oriented to optimize corporate marketing<\/em><\/p>\n

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Committed to simplifying, empowering, and growing alongside our partners, Red Hat has announced the latest enhancements to its global partner engagement experience. These updates reaffirm our ongoing corporate transformation efforts to bring greater simplicity, choice, and flexibility to our valuable ecosystem.<\/span><\/p>\n

The historic shift in the technology landscape, driven by advances in AI and the dynamic world of virtualization, is reshaping every industry. The partner ecosystem is a vital area for helping customers navigate major changes and seize emerging opportunities. Therefore, Red Hat is continually enhancing its global partner engagement experience, adopting a focused approach to IT modernization. This transformation is based on three pillars of business enablement: a globally unified partner program, simplified incentives, and an enhanced digital experience.<\/p>\n

For Stefanie Chiras, Senior Vice President of Partner Ecosystem at Red Hat, the updates offer new perspectives for organizations to leverage their businesses. "The ongoing transformation of Red Hat's global partner engagement experience is a testament to our commitment to an ecosystem-centric approach to delivering impactful, personalized solutions to customers. With this transformation, we're empowering partners, bringing them more choice, clear growth opportunities, and stronger collaboration between them and Red Hat," she said.<\/p>\n

Deepening expertise with specialized partners\u00a0<\/strong><\/h3>\n

The Red Hat Specialized Partner Program, formerly called\u00a0Partner Practice Accelerator<\/em>, was launched with the goal of expanding industry recognition and offering clearer pathways for developing and demonstrating skills in areas essential to business success. The initiative recognizes partners' deep technical expertise and proven service capabilities, supporting the entire customer lifecycle, aligning with strategic technologies, and optimizing customer service efforts.\u00a0go-to-market<\/em>.<\/p>\n

With this evolution, Red Hat is expanding the available specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to include products such as Red Hat Enterprise Linux (RHEL) and RHEL AI. Additionally, the existing Red Hat OpenShift specialization will be subdivided into specific areas, such as virtualization, containers, and application development. Qualified partners will be recognized as Red Hat Specialized Partners, categorized based on their technical competencies, for example, \u201cRed Hat Specialized Partner \u2013 Mission Critical Automation.\u201d\u00a0<\/em>or\u00a0\u201c<\/em>Red Hat Specialized Partner \u2013 AI Platform????????<\/em><\/p>\n

Introducing the Red Hat Partner Demand Center<\/strong><\/h3>\n

The new Red Hat Partner Demand Center, a program that also includes Red Hat Campaigns and Demand Generation Platform, was created to help partners execute marketing campaigns, content, and other related programs more quickly and effectively. The initiative allows partners to autonomously launch pre-built campaigns and create registration pages for workshops and webinars, promoting joint solutions with the leader in open solutions to their customers and potential leads.<\/p>\n

Key benefits of the platform include:<\/p>\n