{"id":90458,"date":"2025-08-06T08:00:45","date_gmt":"2025-08-06T11:00:45","guid":{"rendered":"https:\/\/abes.org.br\/?p=90458"},"modified":"2025-07-16T12:05:34","modified_gmt":"2025-07-16T15:05:34","slug":"gartner-preve-que-gastos-mundiais-de-usuarios-finais-com-modelos-de-genai-totalizarao-us-142-bilhoes-em-2025","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/gartner-preve-que-gastos-mundiais-de-usuarios-finais-com-modelos-de-genai-totalizarao-us-142-bilhoes-em-2025\/","title":{"rendered":"Gartner predicts that worldwide end-user spending on GenAI models will total US$14.2 billion in 2025."},"content":{"rendered":"

End-user spending on specialized GenAI models will reach US$1.1 billion by 2025<\/em><\/p>\n

\"\"<\/p>\n

Global end-user spending on business models\u00a0<\/span>Generative Artificial Intelligence (GenAI)<\/a><\/u>\u00a0are projected to total US$14.2 billion in 2025, according to the\u00a0Gartner, Inc.<\/a><\/b>. End-user spending on specialized GenAI models, which include domain-specific language models (domain-specific language models<\/i>\u00a0\u2013 DSLMs), totaling US$1.1 billion in 2025.<\/p>\n

Specialized GenAI models are trained or fine-tuned based on industry-specific or business process-specific data. The way DSLMs are developed and implemented results in an impact that exceeds the direct costs they generate. Gartner predicts that by 2027, more than half of the GenAI models used by enterprises will be domain-specific (i.e., specific to an industry or business function), compared to 1% in 2024.<\/p>\n

GenAI's core models, including Large Language Models (LLMs), are trained on large amounts of data and used for many different tasks. They are the first models to support\u00a0GenAI<\/a><\/u>\u00a0and will continue to represent the largest area of corporate spending in the coming years,\u201d he says\u00a0Arunasree Cheparthi<\/a><\/u>, Senior Principal Research Analyst at Gartner. "However, enterprises are also turning to more domain- or vertical-specific GenAI models because they offer better performance, cost, reliability, and relevance in specific enterprise use cases than baseline models."<\/p>\n

End-User Spending on GenAI Models by Subsegment, 2024-2025, Worldwide (in millions of US dollars)<\/b><\/p>\n

\n\n\n\n\n\n\n
\n
\n

Market<\/span><\/b><\/p>\n<\/div>\n<\/td>\n

\n
\n

Expenses in 2024<\/b><\/p>\n<\/div>\n<\/td>\n

\n
\n

Growth in 2024 (%)<\/b><\/p>\n<\/div>\n<\/td>\n

\n
\n

Expenses in 2025\u00a0<\/b><\/p>\n

\n<\/div>\n<\/td>\n

\n
\n

2025 Growth (%)<\/b><\/p>\n<\/div>\n<\/td>\n<\/tr>\n

\n
\n

GenAI Base Models<\/p>\n<\/div>\n<\/td>\n

\n
\n

5.416<\/p>\n<\/div>\n<\/td>\n

\n
\n

306,3<\/p>\n<\/div>\n<\/td>\n

\n
\n

13.053<\/p>\n<\/div>\n<\/td>\n

\n
\n

141,0<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

\n
\n

Specialized GenAI models<\/p>\n<\/div>\n<\/td>\n

\n
\n

302<\/p>\n<\/div>\n<\/td>\n

\n
\n

1010,2<\/p>\n<\/div>\n<\/td>\n

\n
\n

1.146<\/p>\n<\/div>\n<\/td>\n

\n
\n

279,2<\/p>\n<\/div>\n<\/td>\n<\/tr>\n

\n
\n

Total<\/b><\/p>\n<\/div>\n<\/td>\n

\n
\n

5.719<\/b><\/p>\n<\/div>\n<\/td>\n

\n
\n

320,4<\/b><\/p>\n<\/div>\n<\/td>\n

\n
\n

14.200<\/b><\/p>\n<\/div>\n<\/td>\n

\n
\n

148,3<\/b><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Source: Gartner (July 2025)<\/p>\n

Topics like these and others aimed at CIOs (Chief Information Officers) and IT and business leaders, including insights and trends that shape the future, such as accelerating business transformation, modernizing applications, infrastructure and operations, will be highlighted in the\u00a0<\/a><\/span>CIO & IT Executive Conference 2025<\/u><\/b>The event, which will be held from September 22nd to 24th in S\u00e3o Paulo, will showcase how leadership and innovation, combined with the adoption of cutting-edge technologies, play a fundamental role in corporate results. More information is available at:\u00a0https:\/\/www.gartner.com\/pt-br\/conferences\/la\/cio-brazil<\/a><\/u><\/p>\n

Gartner customers can read more at \u201cForecast: Generative AI Models, Worldwide, 2023-2029, 2Q25 Update<\/a><\/u><\/i>\u201d. Learn how to prioritize GenAI capabilities in Gartner's free e-book, \u201cTop GenAI Opportunities for Tech Products<\/a><\/u><\/i>\u201d.<\/p>\n

About the CIO & IT Executive Conference<\/b>\u202f\u202f<\/b><\/p>\n

Gartner analysts will provide additional analysis on insights and trends shaping the future of IT and business, including accelerating enterprise transformation, application modernization, infrastructure and operations, during the Gartner CIO & IT Executive Conference, which will be held September 22-24 in\u00a0Sao Paulo<\/a><\/u>\u00a0and from October 6th to 8th in\u00a0Dubai<\/a><\/u>. Follow the conference news and updates on X using\u00a0#GartnerCIO<\/a><\/u>.<\/p>\n

About Gartner for High Tech<\/b>\u202f<\/b><\/p>\n

The Gartner\u00a0for High Tech\u00a0<\/i>Equips technology leaders and their teams with role-based best practices, industry insights, and strategic insights into emerging trends and market shifts to help them achieve their mission-critical priorities and build the successful companies of tomorrow. For more information, visit:\u00a0www.gartner.com\/en\/industries\/high-tech<\/a><\/u>. Follow the news and updates from Gartner for High Tech at\u00a0X<\/a><\/u>\u00a0and in\u00a0LinkedIn<\/a><\/u>\u00a0using #GartnerHT.\u202f\u202f\u202f<\/i><\/p>\n

About Gartner<\/b>\u202f\u202f<\/b><\/p>\n

O\u00a0Gartner, Inc.<\/a><\/b>\u00a0provides objective, actionable insights for executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on a company's mission-critical priorities. To learn more, visit\u00a0www.gartner.com<\/a><\/u>.<\/p>","protected":false},"excerpt":{"rendered":"

Gastos de usu\u00e1rios finais com modelos especializados de GenAI chegar\u00e3o a US$ 1,1 bilh\u00e3o em 2025 Os gastos mundiais dos usu\u00e1rios finais com modelos de\u00a0Intelig\u00eancia Artificial Generativa (GenAI)\u00a0est\u00e3o projetados para totalizar US$ 14,2 bilh\u00f5es em 2025, de acordo com o\u00a0Gartner, Inc. Estima-se que os gastos de usu\u00e1rios finais com modelos especializados de GenAI, que incluem […]<\/p>\n","protected":false},"author":12,"featured_media":90459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[7657,7659,7658],"class_list":["post-90458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-aumento-de-gastos-com-genai","tag-gastos-de-usuarios-finais-com-modelos-de-genai","tag-grandes-modelos-de-linguagem-llms"],"acf":[],"yoast_head":"\nGartner prev\u00ea que gastos mundiais de usu\u00e1rios finais com modelos de GenAI totalizar\u00e3o US$ 14,2 bilh\u00f5es em 2025 - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/gartner-preve-que-gastos-mundiais-de-usuarios-finais-com-modelos-de-genai-totalizarao-us-142-bilhoes-em-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner prev\u00ea que gastos mundiais de usu\u00e1rios finais com modelos de GenAI totalizar\u00e3o US$ 14,2 bilh\u00f5es em 2025 - ABES\" \/>\n<meta property=\"og:description\" content=\"Gastos de usu\u00e1rios finais com modelos especializados de GenAI chegar\u00e3o a US$ 1,1 bilh\u00e3o em 2025 Os gastos mundiais dos usu\u00e1rios finais com modelos de\u00a0Intelig\u00eancia Artificial Generativa (GenAI)\u00a0est\u00e3o projetados para totalizar US$ 14,2 bilh\u00f5es em 2025, de acordo com o\u00a0Gartner, Inc. 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