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Executives from global consultancy Capco, Ita\u00fa Unibanco and NVIDIA met in S\u00e3o Paulo (SP) to discuss best practices in implementing technology in the sector<\/em><\/p>\n In recent months, several studies have revealed significant growth in the adoption of Generative Artificial Intelligence (GenAI) by Brazilian companies. Now more accessible and reliable, this technology has gained space in corporate daily life. However, many organizations still face difficulties in exploring its full potential, especially at a time when the tool is establishing itself as an inevitable reality and moving into a new phase of development. In this scenario, executives from\u00a0Capco \u2013 Wipro Group consultancy specializing in technology and management for the financial and energy sectors<\/strong>\u00a0\u2013, from Ita\u00fa and NVIDIA met in S\u00e3o Paulo to discuss best practices in implementing GenAI in the financial sector.<\/p>\n Capco stresses that the adoption of AI must be done with caution. \u201cOur main objective is to ensure that AI is used productively, generating concrete results for organizations.<\/em>\u201d, he said\u00a0Luciano Sobral, partner and head of the consultancy's Brazilian operations<\/strong>. The executive stressed that GenAI is not a universal solution, but a tool that requires maturity from both people and companies. Another challenge addressed was the integration of GenAI into legacy systems in the financial sector, many of which have been operating for decades.How can we integrate artificial intelligence in this context? We are collaborating with our clients to maximize the use of the tool.\u201d<\/em>, commented Sobral.<\/p>\n AI-driven transformation is already underway and there is no turning back.\u00a0\u201cThis change completely changes the way we worked until recently. Although the technology is not yet perfect, its impact on our daily lives is undeniable,\u201d<\/em>\u00a0stated\u00a0Marcel Saraiva, sales manager for NVIDIA's Enterprise division in Brazil<\/strong>. The need to assess the real impact of AI before starting any project was also highlighted.\u201dOne of our team's main tasks is to talk to partners and customers to understand the problem to be solved and verify whether artificial intelligence is, in fact, the appropriate solution.<\/em>\u201d, added Saraiva.<\/p>\n Furthermore, the experts emphasized the importance of treating AI like any other product. \u201cIt is essential to focus on the problem, not the solution. We must map out the application process in detail, define the expected results and evaluate the return on investment. We should not implement anything without this analysis,\u201d he explained.\u00a0<\/em>Bruno Gobbet, Head of Data and AI at Ita\u00fa Unibanco<\/i><\/strong>.<\/em><\/p>\n At the end of the event, executives discussed the main market trends. Among them, the use of multimodal agents and models stood out, which expand the applications of AI beyond text, incorporating videos, images and voice, with the aim of improving customer relationships and optimizing processes. Advances in intelligent robotics were also mentioned.The next step is to integrate physics into artificial intelligence. If we can solve the physics challenges within AI, we can advance intelligent robotics, creating humanoids that understand the laws of physics.<\/em>\u201d, Saraiva projected.<\/p>\n The event, promoted by LeadersX, marked the beginning of a series of Capco meetings in Brazil on GenAI, with the aim of exploring its implementation, the opportunities to increase business efficiency and the challenges to be overcome.<\/span><\/p>\n About Capco<\/strong> About NVIDIA<\/strong> Executivos da consultoria global Capco, do Ita\u00fa Unibanco e da NVIDIA se reuniram em S\u00e3o Paulo (SP) para discutir as melhores pr\u00e1ticas na implementa\u00e7\u00e3o da tecnologia no setor Nos \u00faltimos meses, diversas pesquisas revelaram um crescimento significativo na ado\u00e7\u00e3o de Intelig\u00eancia Artificial Generativa (GenAI) pelas empresas brasileiras. Agora mais acess\u00edvel e confi\u00e1vel, essa tecnologia tem […]<\/p>\n","protected":false},"author":12,"featured_media":86872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[7228,6703,7229],"class_list":["post-86835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-crescimento-da-adocao-de-inteligencia-artificial-generativa-genai","tag-ia-generativa-em-servicos-financeiros","tag-melhores-praticas-na-implementacao-da-genai-no-setor-financeiro"],"acf":[],"yoast_head":"\n
\nCapco, a Wipro company, is a global technology and management consultancy focused on the financial services and energy industries. Capco operates at the intersection of business and technology, combining innovative thinking with unmatched industry expertise to support clients across banking and payments, capital markets, wealth and asset management, insurance and energy. We help our clients simplify complexity to see a clear path forward and create solutions that enable them to transform their businesses and build a lasting legacy of success.<\/p>\n
\nSince its founding in 1993, NVIDIA has been a pioneer in accelerated computing. The company\u2019s invention of the GPU in 1999 fueled the growth of the PC gaming market, redefined computer graphics, ushered in the era of modern AI, and has helped drive industrial digitalization across all industries. NVIDIA is now a full-stack computing infrastructure company with data center-scale solutions that are disrupting the industry.<\/p>","protected":false},"excerpt":{"rendered":"