{"id":86531,"date":"2025-05-14T08:00:59","date_gmt":"2025-05-14T11:00:59","guid":{"rendered":"https:\/\/abes.org.br\/?p=86531"},"modified":"2025-04-28T20:02:34","modified_gmt":"2025-04-28T23:02:34","slug":"gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/","title":{"rendered":"Gartner identifies three areas to help Data &amp; Analytics leaders scale the use of Artificial Intelligence"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-86534  alignnone\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/04\/GARTNER-IA.jpg\" alt=\"\" width=\"621\" height=\"349\" \/><\/p>\n<p class=\"x_MsoNormal\"><span data-olk-copy-source=\"MessageBody\">Through 2025, poor data quality will persist as one of the most frequently cited challenges impeding the implementation of advanced analytics (e.g., Artificial Intelligence), according to the\u00a0<\/span><b><u><a title=\"https:\/\/www.gartner.com\/\" href=\"https:\/\/www.gartner.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">Gartner, Inc.<\/a><\/u><\/b>. Therefore, Data &amp; Analytics (D&amp;A) leaders must focus on three interdependent journeys to advance data analytics initiatives.\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/information-technology\/topics\/ai-strategy-for-business\" href=\"https:\/\/www.gartner.com\/en\/information-technology\/topics\/ai-strategy-for-business\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"2\">AI<\/a><\/u> of companies. These journeys include business outcomes, D&amp;A capabilities, and behavioral changes.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-86533 size-thumbnail\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/04\/Jorg-Heizenberg-Vice-Presidente-e-Analista-do-Gartner-3-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>\u201cAI continues to drive the\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/articles\/ai-ready-data?utm_campaign=RM_GB_YOY_ITDA_NPP_PR1_APPAIREADYDATA\" href=\"https:\/\/www.gartner.com\/en\/articles\/ai-ready-data?utm_campaign=RM_GB_YOY_ITDA_NPP_PR1_APPAIREADYDATA\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"3\">business planning<\/a><\/u>l, with\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-07-09-gartner-survey-reveals-cfos-and-ceos-identify-ai-as-the-technolog-with-the-greatest-impact-in-the-next-three-years\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-07-09-gartner-survey-reveals-cfos-and-ceos-identify-ai-as-the-technolog-with-the-greatest-impact-in-the-next-three-years\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"4\">more than half of the\u00a0<\/a><i><a title=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-07-09-gartner-survey-reveals-cfos-and-ceos-identify-ai-as-the-technolog-with-the-greatest-impact-in-the-next-three-years\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-07-09-gartner-survey-reveals-cfos-and-ceos-identify-ai-as-the-technolog-with-the-greatest-impact-in-the-next-three-years\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"5\">Chief Executive Officers<\/a><\/i><a title=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-07-09-gartner-survey-reveals-cfos-and-ceos-identify-ai-as-the-technolog-with-the-greatest-impact-in-the-next-three-years\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-07-09-gartner-survey-reveals-cfos-and-ceos-identify-ai-as-the-technolog-with-the-greatest-impact-in-the-next-three-years\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"6\">\u00a0(CEOs)<\/a><\/u>\u00a0believing that technology will have a more significant impact on their industry in the next three years,\u201d he says\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/conferences\/la\/data-analytics-brazil\/speakers\/featured-speakers\/jorg-heizenberg\" href=\"https:\/\/www.gartner.com\/en\/conferences\/la\/data-analytics-brazil\/speakers\/featured-speakers\/jorg-heizenberg\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"7\">Jorg Heizenberg<\/a><\/u>, Vice President and Analyst at Gartner. \u201cWith this in mind, Data &amp; Analytics leaders are in a unique position to drive maximum impact on business outcomes due to their proximity to this technology.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">\u201cWith Artificial Intelligence being a key focus area in businesses,\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/data-analytics\/research\/cdao-effectiveness-diagnostic?utm_campaign=RM_GB_2023_ITDA_PP_PR1_CDAOEFF\" href=\"https:\/\/www.gartner.com\/en\/data-analytics\/research\/cdao-effectiveness-diagnostic?utm_campaign=RM_GB_2023_ITDA_PP_PR1_CDAOEFF\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"8\">Data &amp; Analytics leaders<\/a><\/u>\u00a0must overcome the\u00a0<i>hype<\/i>\u00a0and focus on investments in trust, adaptability and people\u201d, he adds\u00a0<u>Debra Logan<\/u>, Vice President and Distinguished Analyst at Gartner.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">During the opening keynote of the\u00a0<u><a title=\"https:\/\/www.gartner.com\/pt-br\/conferences\/la\/data-analytics-brazil\" href=\"https:\/\/www.gartner.com\/pt-br\/conferences\/la\/data-analytics-brazil\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"9\">Gartner Data &amp; Analytics Conference<\/a><\/u>, Gartner analysts discussed three interdependent trajectories in depth to better guide D&amp;A leaders on their AI journey.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\"><b>Journey to Business Results<\/b><\/p>\n<\/div>\n<p class=\"x_MsoNormal\">Gartner advises data and analytics leaders to prioritize value in demonstrating business outcomes from AI.<\/p>\n<div>\n<p class=\"x_MsoNormal\">\u201cDemonstrating the value of AI remains one of the top barriers to implementation,\u201d says Heizenberg. \u201cData &amp; Analytics leaders must focus on creating the right levels of trust, based on context, as the first step to demonstrating value.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">Data &amp; Analytics leaders can take the following steps to positively impact business outcomes:<\/p>\n<\/div>\n<p class=\"x_MsoNormal\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Establish trust models<\/b>: Trustworthy, high-quality data is essential to enabling a data-driven enterprise. However, many AI initiatives fail due to poor data quality. Trust models analyze the value and risk of data and provide a trustworthiness score based on lineage and curation.<\/p>\n<p class=\"x_MsoNormal\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Monetize productivity improvements:<\/b>\u00a0Data &amp; Analytics leaders must consider value and competitive impact against total cost, complexity, and risk.<\/p>\n<p class=\"x_MsoNormal\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Communicating the value of D&amp;A:\u00a0<\/b>Consider all costs, including data management, governance, and change management.<\/p>\n<div>\n<p class=\"x_MsoNormal\"><b>Journey to D&amp;A Resources<\/b><\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">Data &amp; Analytics leaders must ensure they are using a variety of tools and technologies to build their\u00a0<i>stack<\/i> of technology when it comes to AI solutions.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">\u201cThe comparison of s<i>tack<\/i>\u00a0<i>versus<\/i>\u00a0the best solution in each category (<i>best of breed<\/i>) is not new, but the dynamics of this decision are,\u201d says Krensky. \u201cData &amp; Analytics leaders must cultivate an adaptable ecosystem that scales to meet the demands of building the best possible AI offerings.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">To achieve this adaptability, Data &amp; Analytics leaders must:<\/p>\n<\/div>\n<p class=\"x_MsoNormal\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Create a modular and open ecosystem:<\/b>\u00a0Update or replace architectural components to meet new requirements and rapidly changing technologies.<\/p>\n<p class=\"x_MsoNormal\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Make the data\u00a0<\/b><b><u><a title=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-02-26-lack-of-ai-ready-data-puts-ai-projects-at-risk\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-02-26-lack-of-ai-ready-data-puts-ai-projects-at-risk\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"10\">AI-ready<\/a><\/u><\/b><b>\u00a0and reusable:\u00a0<\/b>Integrate trust across FinOps, DataOps, and PlatformOps to transition from a\u00a0<i>stack<\/i>\u00a0of technology for a\u00a0<i>stack<\/i>\u00a0trustworthy.<\/p>\n<p class=\"x_MsoNormal\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Explore AI agents:<\/b> Leverage dynamic agents that adapt to change using an AI-ready data ecosystem powered by active metadata.<\/p>\n<div>\n<p class=\"x_MsoNormal\"><b>Journey to Behavior Change<\/b><\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">Focus on\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/data-analytics\/topics\/data-governance\" href=\"https:\/\/www.gartner.com\/en\/data-analytics\/topics\/data-governance\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"11\">data governance<\/a><\/u>, in communicating value and increasing analytics is vital, but addressing the human aspect is crucial to the success of Artificial Intelligence.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">\u201cAI is transforming everything, and people are expected to transform themselves as well,\u201d Heizenberg says. \u201cBut people are not all the same, and we engage with data and analytics in different ways.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">To establish the foundation of the right culture to adopt and best utilize Artificial Intelligence, Data &amp; Analytics leaders should follow these steps:<\/p>\n<\/div>\n<p class=\"x_MsoNormal\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Establish repeatable habits:<\/b>\u00a0Prioritize training and education with an emphasis on data literacy and AI.<\/p>\n<p class=\"x_MsoNormal\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Adopt new roles and skills<\/b>: Develop functions that facilitate adaptation to the change management requirements of Generative Artificial Intelligence (GenAI).<\/p>\n<p class=\"x_MsoNormal\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Collaborate with others<\/b>: Work with diverse teams, including security and software engineering, to achieve smooth integration.<\/p>\n<div>\n<p class=\"x_MsoNormal\">Data &amp; Analytics leaders can learn more about how to assess their own effectiveness using the\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/data-analytics\/research\/cdao-effectiveness-diagnostic?utm_campaign=RM_GB_2023_ITDA_PP_PR1_CDAOEFF\" href=\"https:\/\/www.gartner.com\/en\/data-analytics\/research\/cdao-effectiveness-diagnostic?utm_campaign=RM_GB_2023_ITDA_PP_PR1_CDAOEFF\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"12\">Gartner CDAO Effectiveness Diagnostic<\/a><\/u>, a unique tool that allows\u00a0<i>Chief Data &amp; Analytics Officers<\/i>\u00a0(CDAOs) understand their effectiveness as leaders and discover their strengths and areas for improvement.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\"><b>About the Gartner Data &amp; Analytics Conference<\/b><\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">Gartner analysts provided additional analysis on data and analytics trends at the Gartner Data &amp; Analytics Conference, held in\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/conferences\/la\/data-analytics-brazil\" href=\"https:\/\/www.gartner.com\/en\/conferences\/la\/data-analytics-brazil\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"13\">Sao Paulo<\/a><\/u>\u00a0(Brazil). More insights will be highlighted from May 12-14 at\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/conferences\/emea\/data-analytics-uk\" href=\"https:\/\/www.gartner.com\/en\/conferences\/emea\/data-analytics-uk\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"14\">London<\/a><\/u>\u00a0(England); from 20 to 22 May in\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/conferences\/apac\/data-analytics-japan\" href=\"https:\/\/www.gartner.com\/en\/conferences\/apac\/data-analytics-japan\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"15\">Tokyo<\/a><\/u>\u00a0(Japan); on June 2 and 3 in\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/conferences\/apac\/data-analytics-india\" href=\"https:\/\/www.gartner.com\/en\/conferences\/apac\/data-analytics-india\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"16\">Mumbai<\/a><\/u>\u00a0(India) and on June 17 and 18 in\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/conferences\/apac\/data-analytics-australia\" href=\"https:\/\/www.gartner.com\/en\/conferences\/apac\/data-analytics-australia\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"17\">Sydney<\/a><\/u>\u00a0(Australia). Follow conference news and updates on X using\u00a0<u><a title=\"https:\/\/twitter.com\/search?q=%23GartnerDA&amp;src=typd\" href=\"https:\/\/twitter.com\/search?q=%23GartnerDA&amp;src=typd\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"18\">#GartnerDA<\/a><\/u>.<b>\u00a0<\/b><\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\"><b>\u00a0<\/b><b>About Gartner for Data &amp; Analytics Leaders<\/b><b>\u202f<\/b><b>\u00a0<\/b><\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">The Gartner\u00a0<i>for Data &amp; Analytics Leaders<\/i>\u00a0provides objective and actionable insights for CDAOs and Data &amp; Analytics leaders, helping them accelerate their D&amp;A strategy and operating model to increase business value. Additional information is available at\u00a0<u><a title=\"https:\/\/www.gartner.com\/en\/data-analytics\" href=\"https:\/\/www.gartner.com\/en\/data-analytics\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"19\">https:\/\/www.gartner.com\/en\/data-analytics<\/a><\/u>. Follow news and updates from Gartner for D&amp;A Leaders on\u00a0<u><a title=\"https:\/\/twitter.com\/Gartner_inc\" href=\"https:\/\/twitter.com\/Gartner_inc\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"20\">X<\/a><\/u>\u00a0and\u00a0<u><a title=\"https:\/\/www.linkedin.com\/showcase\/gartner-for-it-leaders\/\" href=\"https:\/\/www.linkedin.com\/showcase\/gartner-for-it-leaders\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"21\">LinkedIn<\/a><\/u>\u00a0 using #GartnerDA.<\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\"><b>About Gartner \u00a0<\/b><\/p>\n<\/div>\n<div>\n<p class=\"x_MsoNormal\">O\u00a0<b><u><a title=\"https:\/\/www.gartner.com\/en\" href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"23\">Gartner, Inc.<\/a><\/u><\/b>\u00a0provides objective, actionable insights for executives and their teams. Gartner\u2019s guidance and tools enable faster, smarter decisions and stronger performance on enterprises\u2019 mission-critical priorities. To learn more,\u00a0<i>visit<a href=\"http:\/\/www.gartner.com\/\">\u00a0<\/a><\/i><a href=\"http:\/\/www.gartner.com\/\"><u>www.gartner.com<\/u><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ao longo de 2025, a baixa qualidade dos dados persistir\u00e1 como um dos desafios mais frequentemente mencionados que impedem a implementa\u00e7\u00e3o da an\u00e1lise avan\u00e7ada (por exemplo, Intelig\u00eancia Artificial), de acordo com o\u00a0Gartner, Inc.\u00a0Por isso, os l\u00edderes de Data &amp; Analytics (D&amp;A) devem se concentrar em tr\u00eas jornadas interdependentes para avan\u00e7ar as iniciativas de\u00a0IA das empresas. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":86534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[7224,7223,7222],"class_list":["post-86531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-avancar-as-iniciativas-de-ia","tag-recursos-de-da","tag-resultados-de-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data &amp; Analytics a escalar o uso de Intelig\u00eancia Artificial - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data &amp; Analytics a escalar o uso de Intelig\u00eancia Artificial - ABES\" \/>\n<meta property=\"og:description\" content=\"Ao longo de 2025, a baixa qualidade dos dados persistir\u00e1 como um dos desafios mais frequentemente mencionados que impedem a implementa\u00e7\u00e3o da an\u00e1lise avan\u00e7ada (por exemplo, Intelig\u00eancia Artificial), de acordo com o\u00a0Gartner, Inc.\u00a0Por isso, os l\u00edderes de Data &amp; Analytics (D&amp;A) devem se concentrar em tr\u00eas jornadas interdependentes para avan\u00e7ar as iniciativas de\u00a0IA das empresas. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abes.org.br\/en\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/\" \/>\n<meta property=\"og:site_name\" content=\"ABES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ABES.software\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T11:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/04\/GARTNER-IA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor ABES\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:site\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor ABES\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/\"},\"author\":{\"name\":\"Editor ABES\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/dcf8e65fad7e59750ce485162b9368e1\"},\"headline\":\"Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data &#038; Analytics a escalar o uso de Intelig\u00eancia Artificial\",\"datePublished\":\"2025-05-14T11:00:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/\"},\"wordCount\":1129,\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/GARTNER-IA.jpg\",\"keywords\":[\"avan\u00e7ar as iniciativas de\u00a0IA\",\"recursos de D&amp;A\",\"resultados de neg\u00f3cios\"],\"articleSection\":[\"-Coluna 4\",\"\u00daltimas not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/\",\"name\":\"Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data & Analytics a escalar o uso de Intelig\u00eancia Artificial - ABES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/GARTNER-IA.jpg\",\"datePublished\":\"2025-05-14T11:00:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/GARTNER-IA.jpg\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/GARTNER-IA.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/abes.org.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data &#038; Analytics a escalar o uso de Intelig\u00eancia Artificial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"name\":\"ABES\",\"description\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abes.org.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\",\"name\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"width\":324,\"height\":70,\"caption\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ABES.software\",\"https:\\\/\\\/x.com\\\/ABES_SOFTWARE\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/abes-software\\\/\",\"https:\\\/\\\/www.instagram.com\\\/abes_software\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/dcf8e65fad7e59750ce485162b9368e1\",\"name\":\"Editor ABES\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/046957867b6753ed9bdaf5dce80daad5de53aef5d91ee911b8b85c9bc9d9e79c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/046957867b6753ed9bdaf5dce80daad5de53aef5d91ee911b8b85c9bc9d9e79c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/046957867b6753ed9bdaf5dce80daad5de53aef5d91ee911b8b85c9bc9d9e79c?s=96&d=mm&r=g\",\"caption\":\"Editor ABES\"},\"url\":\"https:\\\/\\\/abes.org.br\\\/en\\\/author\\\/editor-abes2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data & Analytics a escalar o uso de Intelig\u00eancia Artificial - ABES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abes.org.br\/en\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/","og_locale":"en_US","og_type":"article","og_title":"Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data & Analytics a escalar o uso de Intelig\u00eancia Artificial - ABES","og_description":"Ao longo de 2025, a baixa qualidade dos dados persistir\u00e1 como um dos desafios mais frequentemente mencionados que impedem a implementa\u00e7\u00e3o da an\u00e1lise avan\u00e7ada (por exemplo, Intelig\u00eancia Artificial), de acordo com o\u00a0Gartner, Inc.\u00a0Por isso, os l\u00edderes de Data &amp; Analytics (D&amp;A) devem se concentrar em tr\u00eas jornadas interdependentes para avan\u00e7ar as iniciativas de\u00a0IA das empresas. [&hellip;]","og_url":"https:\/\/abes.org.br\/en\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/","og_site_name":"ABES","article_publisher":"https:\/\/www.facebook.com\/ABES.software","article_published_time":"2025-05-14T11:00:59+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/04\/GARTNER-IA.jpg","type":"image\/jpeg"}],"author":"Editor ABES","twitter_card":"summary_large_image","twitter_creator":"@ABES_SOFTWARE","twitter_site":"@ABES_SOFTWARE","twitter_misc":{"Written by":"Editor ABES","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/#article","isPartOf":{"@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/"},"author":{"name":"Editor ABES","@id":"https:\/\/abes.org.br\/#\/schema\/person\/dcf8e65fad7e59750ce485162b9368e1"},"headline":"Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data &#038; Analytics a escalar o uso de Intelig\u00eancia Artificial","datePublished":"2025-05-14T11:00:59+00:00","mainEntityOfPage":{"@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/"},"wordCount":1129,"publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"image":{"@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/04\/GARTNER-IA.jpg","keywords":["avan\u00e7ar as iniciativas de\u00a0IA","recursos de D&amp;A","resultados de neg\u00f3cios"],"articleSection":["-Coluna 4","\u00daltimas not\u00edcias"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/","url":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/","name":"Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data & Analytics a escalar o uso de Intelig\u00eancia Artificial - ABES","isPartOf":{"@id":"https:\/\/abes.org.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/#primaryimage"},"image":{"@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/04\/GARTNER-IA.jpg","datePublished":"2025-05-14T11:00:59+00:00","breadcrumb":{"@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/#primaryimage","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/04\/GARTNER-IA.jpg","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/04\/GARTNER-IA.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/abes.org.br\/gartner-identifica-tres-areas-para-ajudar-lideres-de-data-analytics-a-escalar-o-uso-de-inteligencia-artificial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/abes.org.br\/"},{"@type":"ListItem","position":2,"name":"Gartner identifica tr\u00eas \u00e1reas para ajudar l\u00edderes de Data &#038; Analytics a escalar o uso de Intelig\u00eancia Artificial"}]},{"@type":"WebSite","@id":"https:\/\/abes.org.br\/#website","url":"https:\/\/abes.org.br\/","name":"ABES","description":"Brazilian Association of Software Companies","publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abes.org.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abes.org.br\/#organization","name":"Brazilian Association of Software Companies","url":"https:\/\/abes.org.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","width":324,"height":70,"caption":"Associa\u00e7\u00e3o Brasileira das Empresas de Software"},"image":{"@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ABES.software","https:\/\/x.com\/ABES_SOFTWARE","https:\/\/www.linkedin.com\/company\/abes-software\/","https:\/\/www.instagram.com\/abes_software\/"]},{"@type":"Person","@id":"https:\/\/abes.org.br\/#\/schema\/person\/dcf8e65fad7e59750ce485162b9368e1","name":"ABES Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/046957867b6753ed9bdaf5dce80daad5de53aef5d91ee911b8b85c9bc9d9e79c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/046957867b6753ed9bdaf5dce80daad5de53aef5d91ee911b8b85c9bc9d9e79c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/046957867b6753ed9bdaf5dce80daad5de53aef5d91ee911b8b85c9bc9d9e79c?s=96&d=mm&r=g","caption":"Editor ABES"},"url":"https:\/\/abes.org.br\/en\/author\/editor-abes2\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-14 07:15:17","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/86531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/comments?post=86531"}],"version-history":[{"count":1,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/86531\/revisions"}],"predecessor-version":[{"id":86535,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/86531\/revisions\/86535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/media\/86534"}],"wp:attachment":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/media?parent=86531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/categories?post=86531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/tags?post=86531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}