{"id":85304,"date":"2025-04-09T08:00:46","date_gmt":"2025-04-09T11:00:46","guid":{"rendered":"https:\/\/abes.org.br\/?p=85304"},"modified":"2025-03-20T11:59:55","modified_gmt":"2025-03-20T14:59:55","slug":"senior-sistemas-anuncia-guga-kuerten-como-embaixador-para-reforcar-sua-marca-no-mercado-de-gestao-empresarial","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/senior-sistemas-anuncia-guga-kuerten-como-embaixador-para-reforcar-sua-marca-no-mercado-de-gestao-empresarial\/","title":{"rendered":"Senior Sistemas announces Guga Kuerten as ambassador to reinforce its brand in the business management market"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Multinational company strengthens its position in the technology market and focuses on the union between strategy, performance and innovation<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85311  aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/Guga-Kuerten-3.jpg\" alt=\"\" width=\"607\" height=\"342\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/Guga-Kuerten-3-980x551.jpg 980w, https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/Guga-Kuerten-3-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, 100vw\" \/><\/p>\n<p><span data-olk-copy-source=\"MessageBody\">THE\u00a0<a title=\"https:\/\/www.senior.com.br\/?utm_source=mkt&amp;utm_medium=imprensa&amp;utm_campaign=embaixador&amp;utm_id=midia&amp;utm_term=campanha&amp;utm_content=tecnologia\" href=\"https:\/\/www.senior.com.br\/?utm_source=mkt&amp;utm_medium=imprensa&amp;utm_campaign=embaixador&amp;utm_id=midia&amp;utm_term=campanha&amp;utm_content=tecnologia\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">Senior Systems<\/a>, one of the largest software companies in Brazil, is launching its new marketing campaign for 2025, with Guga Kuerten as brand ambassador. The campaign aims to consolidate Senior as a reference in ERP and management solutions for segments such as Industry, Agribusiness, Logistics and Construction, in addition to product lines such as People Management and Access and Security.<\/span><\/p>\n<p>The \u201cIt\u2019s more than technology. It\u2019s Senior\u201d campaign highlights how technology can optimize processes, increase productivity, transform decision-making and maximize corporate results. Currently, the Santa Catarina-based company has one of the most complete portfolios of management solutions in Latin America. In addition, the partnership with Guga, one of the greatest idols in Brazilian sports, reinforces the synergy between planning, high performance and leadership \u2014 fundamental values in sports, corporate management and the company\u2019s philosophy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85314  aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/Guga-Kuerten-2.jpg\" alt=\"\" width=\"607\" height=\"341\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/Guga-Kuerten-2-980x551.jpg 980w, https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/Guga-Kuerten-2-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, 100vw\" \/><\/p>\n<p>\u201cLeadership in business requires strategy, preparation and the right tools to achieve maximum performance. Just like in sports, technology plays an essential role in the performance of companies, and Senior is at the forefront of this transformation. Our partnership with Guga symbolizes this mindset of innovation and high performance, connecting technology to business strategy,\u201d says Senior Sistemas\u2019 Executive Director of Marketing and Product, Jean Paul Vieira.<\/p>\n<p>\u201cIn tennis, I have always sought to innovate in order to evolve and achieve great things. Today, in business, I see technology making the same difference for companies. Senior is a reference when it comes to management solutions, and having a brand committed to innovation as a partner gives me confidence that together we can achieve new victories,\u201d adds Guga Kuerten.<\/p>\n<p><strong>Innovation in audiovisual production<\/strong><\/p>\n<p>The campaign&#039;s main film features an innovative concept by inserting Guga Kuerten into a highly technological environment, using modern interactive LED screens that create a dynamic narrative, connecting his successful career in tennis to the impact of Senior&#039;s solutions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85315 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/Guga-Kuerten-1-1200-X-675-1024x576.jpg\" alt=\"\" width=\"607\" height=\"341\" \/><\/p>\n<p>The commercial highlights why Senior is among the three largest technology companies in the country, highlighting its broad portfolio of solutions, which incorporates automation, predictive analysis, artificial intelligence and machine learning into business management systems. Senior&#039;s ERP, the first in Brazil to use artificial intelligence and generative AI, is highlighted in the advertising piece for operating in an integrated manner and with end-to-end technology across the entire company management chain.<\/p>\n<p>The production involved more than 50 professionals. The commercial features visual elements that represent technology, connectivity and Senior&#039;s presence in various market segments, serving more than 13,000 clients, including medium and large companies.<\/p>\n<p>The \u201cIt\u2019s more than technology. It\u2019s Senior\u201d campaign will be broadcast on digital platforms, on closed TV channels, radio and in selected DOOH (Digital Out Of Home) points, such as airports, in addition to actions with influencers.<\/p>\n<p>Check out the campaign video:\u00a0<a title=\"https:\/\/youtu.be\/UbCF8v6cSUU\" href=\"https:\/\/youtu.be\/UbCF8v6cSUU\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">https:\/\/youtu.be\/UbCF8v6cSUU<\/a><\/p>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>Multinacional refor\u00e7a posicionamento no mercado de tecnologia e aposta na uni\u00e3o entre estrat\u00e9gia, performance e inova\u00e7\u00e3o A\u00a0Senior Sistemas, uma das maiores empresas de software do Brasil, lan\u00e7a sua nova campanha de marketing para 2025, tendo Guga Kuerten como embaixador da marca. A a\u00e7\u00e3o visa consolidar a Senior como refer\u00eancia em ERP e solu\u00e7\u00f5es de gest\u00e3o [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":85310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[6979,6978,6980],"class_list":["post-85304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-guga-kuerten-como-embaixador-senior-sistemas","tag-nova-campanha-de-marketing-para-2025","tag-uniao-entre-estrategia-performance-e-inovacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Senior Sistemas anuncia Guga Kuerten como embaixador para refor\u00e7ar sua marca no mercado de gest\u00e3o empresarial - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/senior-sistemas-anuncia-guga-kuerten-como-embaixador-para-reforcar-sua-marca-no-mercado-de-gestao-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior Sistemas anuncia Guga Kuerten como embaixador para refor\u00e7ar sua marca no mercado de gest\u00e3o empresarial - ABES\" \/>\n<meta property=\"og:description\" content=\"Multinacional refor\u00e7a posicionamento no mercado de tecnologia e aposta na uni\u00e3o entre estrat\u00e9gia, performance e inova\u00e7\u00e3o A\u00a0Senior Sistemas, uma das maiores empresas de software do Brasil, lan\u00e7a sua nova campanha de marketing para 2025, tendo Guga Kuerten como embaixador da marca. 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