{"id":84957,"date":"2025-03-24T08:00:22","date_gmt":"2025-03-24T11:00:22","guid":{"rendered":"https:\/\/abes.org.br\/?p=84957"},"modified":"2025-03-10T22:39:04","modified_gmt":"2025-03-11T01:39:04","slug":"pesquisa-da-qlik-e-esg-mostra-que-94-das-empresas-estao-investindo-mais-em-ia-mas-apenas-21-a-operacionalizaram-com-sucesso","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/pesquisa-da-qlik-e-esg-mostra-que-94-das-empresas-estao-investindo-mais-em-ia-mas-apenas-21-a-operacionalizaram-com-sucesso\/","title":{"rendered":"Qlik and ESG research shows 94% of companies are investing more in AI, but only 21% have successfully operationalized it"},"content":{"rendered":"<p style=\"text-align: center;\"><em>New study from Qlik and ESG reveals that while AI adoption is accelerating, most companies are implementing it with little governance, oversight or bias detection \u2014 leading to unreliable, risky and ineffective AI-driven decisions<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-84958 size-full\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/QLIK-IA.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/QLIK-IA.jpg 1200w, https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/QLIK-IA-980x551.jpg 980w, https:\/\/abes.org.br\/wp-content\/uploads\/2025\/03\/QLIK-IA-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<p class=\"x_MsoNormal\"><span data-olk-copy-source=\"MessageBody\">THE\u00a0<a title=\"https:\/\/www.qlik.com\/pt-br\" href=\"https:\/\/www.qlik.com\/pt-br\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\"><b>Qlik<\/b><\/a><b>\u00ae<\/b>, a global leader in data integration, data quality, analytics and artificial intelligence (AI), announces the results of a new study conducted with Enterprise Strategy Group (ESG) exposing a critical disconnect between AI investment and execution.<\/span><\/p>\n<p class=\"x_MsoNormal\">The ESG research report, \u201c<i>Data Readiness for Impactful Generative AI\u201d<\/i>, reveals that companies are moving aggressively to scale AI, but many lack a structured plan to build the data foundations needed for long-term success. While 94% are increasing spending on products and services to enable AI-readiness of data, only 21% have managed to fully integrate AI into their operations. While most organizations recognize that data quality is crucial, governance, compliance, and bias detection remain major gaps preventing companies from fully exploiting AI\u2019s potential.<\/p>\n<p class=\"x_MsoNormal\">\u201cCompanies are rushing to adopt AI by investing heavily without a cohesive strategy,\u201d said Drew Clarke, Executive Vice President and General Manager of Qlik\u2019s Data Business Unit. \u201cAI is not a temporary fix \u2014 it is a permanent transformation that requires structure, governance and transparency. Without a clear plan and solid data foundation, companies are increasing risk instead of creating value.\u201d<\/p>\n<p class=\"x_MsoNormal\">New research from Qlik and ESG highlights a stark misalignment between AI adoption and the precautions needed to ensure its success:<b>\u00a0<\/b><\/p>\n<p class=\"x_MsoNormal\"><b>\u2013 AI adoption is accelerating, but many companies lack a clear implementation strategy:\u00a0<\/b>94% of organizations are increasing spending on products and services that enable data readiness for AI, but only 21% have fully integrated AI into their operations.<\/p>\n<p class=\"x_MsoNormal\"><b>\u2013 Companies are collecting more data, but are struggling to make it usable for AI:\u00a0<\/b>64% of organizations collect data from 100 to 499 sources daily, highlighting the extent of data complexity.<b>\u00a0<\/b><\/p>\n<p class=\"x_MsoNormal\"><b>\u2013 Operational efficiency is the key metric, but the full impact of AI remains unclear:\u00a0<\/b>57% measure AI success based on operational efficiency, while a smaller number track its strategic impact on the business.<\/p>\n<p class=\"x_MsoNormal\"><b>\u2013 Gaps in bias, governance and compliance are creating significant risks:<\/b>\u00a048% of organizations try to address biases in AI through transparency in model-related decisions and data sources.<\/p>\n<p class=\"x_MsoNormal\"><b>\u2013 Data quality is critical, but governance remains a challenge:<\/b>\u00a0Only 47% strongly agree that their governance policies are applied consistently, highlighting gaps in oversight and compliance.<\/p>\n<p class=\"x_MsoNormal\">\u201cAI is not a technology problem\u2014it\u2019s an execution problem,\u201d said Stephen Catanzano, Senior Analyst at ESG. \u201cOrganizations across industries are moving quickly to scale AI, but without proper precautions, they risk regulatory, financial, and reputational consequences. While they recognize the importance of data quality, most still lack the governance needed to ensure that AI models are safe and unbiased. This execution gap is why so many AI projects stall or fail to deliver tangible ROI.\u201d<\/p>\n<p class=\"x_MsoNormal\">Qlik and ESG Report<i>\u00a0AI Readiness<\/i>\u00a0identifies the most pressing challenges in AI execution and provides strategies to ensure long-term success. For deeper insights and expert recommendations, access the eBook here:\u00a0<a title=\"https:\/\/www.qlik.com\/us\/resource-library\/data-readiness-for-impactful-generative-ai\" href=\"https:\/\/www.qlik.com\/us\/resource-library\/data-readiness-for-impactful-generative-ai\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">https:\/\/www.qlik.com\/us\/resource-library\/data-readiness-for-impactful-generative-ai<\/a><\/p>\n<p class=\"x_MsoNormal\"><b>Regarding the\u00a0<\/b><a title=\"https:\/\/www.qlik.com\/pt-br\" href=\"https:\/\/www.qlik.com\/pt-br\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"2\"><b>Qlik<\/b><\/a><b><\/b><\/p>\n<p class=\"x_MsoNormal\">THE\u00a0<a title=\"https:\/\/www.qlik.com\/pt-br\" href=\"https:\/\/www.qlik.com\/pt-br\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"3\"><b>Qlik<\/b><\/a>\u00a0Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving more than 40,000 global customers, the Qlik portfolio provides advanced enterprise-grade AI\/ML, data integration, and analytics. Qlik\u2019s practical and scalable AI\/ML tools drive faster, better decisions. Qlik is the leader in data integration and governance, offering end-to-end solutions that work with diverse data sources. Qlik\u2019s intuitive analytics uncover hidden patterns, empowering teams to tackle complex challenges and seize new opportunities. Qlik is a strategic partner, and its expertise and technology-agnostic platform make its customers more competitive. For more information, visit\u00a0<a title=\"http:\/\/www.qlik.com\/pt-br\" href=\"http:\/\/www.qlik.com\/pt-br\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"4\">www.qlik.com\/pt-br<\/a>.<\/p>\n<p class=\"x_MsoNormal\">\u00a9 2025 QlikTech International AB. All rights reserved. All company and\/or product names may be trade names, registered trademarks and\/or trademarks of the respective owners with which they are associated.<\/p>","protected":false},"excerpt":{"rendered":"<p>Novo estudo da Qlik e do ESG revela que, embora a ado\u00e7\u00e3o de IA esteja acelerando, a maioria das empresas a est\u00e1 implementando com pouca governan\u00e7a, supervis\u00e3o ou detec\u00e7\u00e3o de vieses \u2014 levando a decis\u00f5es impulsionadas por IA n\u00e3o confi\u00e1veis, arriscadas e ineficazes A\u00a0Qlik\u00ae, l\u00edder global em integra\u00e7\u00e3o de dados, qualidade de dados, analytics e [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":84958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[6896,6897,6898],"class_list":["post-84957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-aumento-da-adocao-de-ia","tag-dificuldade-para-tornar-dados-utilizaveis","tag-pouca-operacionalidade-de-ia-com-sucesso"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pesquisa da Qlik e ESG mostra que 94% das empresas est\u00e3o investindo mais em IA, mas apenas 21% a operacionalizaram com sucesso - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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