{"id":84321,"date":"2025-03-06T08:00:14","date_gmt":"2025-03-06T11:00:14","guid":{"rendered":"https:\/\/abes.org.br\/?p=84321"},"modified":"2025-02-17T18:53:14","modified_gmt":"2025-02-17T21:53:14","slug":"estudo-ibm-ia-generativa-elevara-o-desempenho-financeiro-dos-bancos-em-2025","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/estudo-ibm-ia-generativa-elevara-o-desempenho-financeiro-dos-bancos-em-2025\/","title":{"rendered":"IBM Study: Generative AI Will Boost Banks\u2019 Financial Performance by 2025"},"content":{"rendered":"<p style=\"text-align: center;\"><span data-olk-copy-source=\"MessageBody\">Initiatives are maturing from pilots and proofs of concept to targeted, enterprise-wide strategies<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-84322 size-full\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/02\/IA-IBM.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2025\/02\/IA-IBM.jpg 1200w, https:\/\/abes.org.br\/wp-content\/uploads\/2025\/02\/IA-IBM-980x551.jpg 980w, https:\/\/abes.org.br\/wp-content\/uploads\/2025\/02\/IA-IBM-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<p><span data-olk-copy-source=\"MessageBody\">IBM (NYSE: IBM) has released its expectations for technology and transformation in the global financial services industry in the coming year, as outlined in a report\u00a0<em>IBM Institute for Business Value 2025 Outlook for Banking and Financial Markets<\/em>.<\/span><\/p>\n<p><strong>Key Insights<\/strong><\/p>\n<ul type=\"disc\">\n<li class=\"x_MsoNormal\">The adoption of generative AI is poised to skyrocket. Only 81% of banks have systematically developed generative AI by 2024, while 78% have approached it tactically. As banks move from pilots to execution, they are increasingly redefining their strategies to expand services, including the adoption of AI agents.<\/li>\n<li class=\"x_MsoNormal\">The ongoing convergence of banking is giving rise to contrasting financial performances. Reimagining the business model and processes, and most importantly, their execution, will be the differentiator between leaders and the rest.<\/li>\n<li class=\"x_MsoNormal\">60% of the banking CEOs interviewed acknowledge that they need to accept some level of risk to take advantage of automation and increase competitiveness.<\/li>\n<li class=\"x_MsoNormal\">While more than 16% of customers worldwide are comfortable with a fully digital, branchless bank as their primary financial institution, competition is shifting from mass-market digital offerings to higher-value services, including embedded finance and advisory services for high-net-worth investors and small and medium-sized enterprises (SMEs).<\/li>\n<\/ul>\n<p>\u201cWe are seeing a significant shift in how generative AI is being implemented in banking, as institutions move from broad experimentation to a strategic approach focused on targeted applications of this powerful technology,\u201d said Shanker Ramamurthy, managing director, Banking and Financial Markets, IBM Consulting. \u201cAs banks and other financial institutions around the world prepare for a pivotal year of investment in transformation, technology and talent, we anticipate their efforts will focus on using generative AI to enhance the customer experience, increase operational efficiency, reduce risk and modernize IT infrastructure.\u201d<\/p>\n<p>The report shares insights from industry thought leadership sentiment analysis, banking customer behavior, and economic data from eight major markets \u2014 the United States, Canada, the European Union, the United Kingdom, Japan, China, India, and Japan \u2014 and what financial institutions and their partners can learn from these trends.<\/p>\n<p>For more information and to download the full report, visit:\u00a0<a title=\"https:\/\/ibm.co\/2025-banking-financial-markets-outlook\" href=\"https:\/\/ibm.co\/2025-banking-financial-markets-outlook\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/ibm.co\/2025-banking-financial-markets-outlook<\/a>.<\/p>\n<p><strong>\u00a0<\/strong><strong>About IBM<\/strong><\/p>\n<p>IBM is a leading global provider of hybrid cloud and AI, and expert consulting. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain competitive advantage in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications, and healthcare rely on IBM\u2019s hybrid cloud platform and Red Hat OpenShift to quickly, efficiently, and securely impact their digital transformations. IBM\u2019s advanced innovations in AI, quantum computing, industry-specific cloud solutions, and consulting deliver open and flexible options for our clients. All of this is backed by IBM\u2019s legendary commitment to trust, transparency, accountability, inclusion, and services. Visit\u00a0<a title=\"http:\/\/www.ibm.com\/\" href=\"http:\/\/www.ibm.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">www.ibm.com<\/a>\u00a0 for more information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Iniciativas est\u00e3o amadurecendo de pilotos e provas de conceito para estrat\u00e9gias direcionadas para toda a empresa A IBM (NYSE: IBM) divulgou suas expectativas para tecnologia e transforma\u00e7\u00e3o na ind\u00fastria global de servi\u00e7os financeiros no pr\u00f3ximo ano, conforme apresentado no relat\u00f3rio\u00a0IBM Institute for Business Value 2025 Outlook for Banking and Financial Markets. Principais Insights A ado\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":84322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[6784,3824],"class_list":["post-84321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-elevacao-do-desempenho-financeiro-dos-bancos-atraves-da-ia","tag-ia-generativa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudo IBM: IA Generativa elevar\u00e1 o desempenho financeiro dos bancos em 2025 - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/estudo-ibm-ia-generativa-elevara-o-desempenho-financeiro-dos-bancos-em-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudo IBM: IA Generativa elevar\u00e1 o desempenho financeiro dos bancos em 2025 - ABES\" \/>\n<meta property=\"og:description\" content=\"Iniciativas est\u00e3o amadurecendo de pilotos e provas de conceito para estrat\u00e9gias direcionadas para toda a empresa A IBM (NYSE: IBM) divulgou suas expectativas para tecnologia e transforma\u00e7\u00e3o na ind\u00fastria global de servi\u00e7os financeiros no pr\u00f3ximo ano, conforme apresentado no relat\u00f3rio\u00a0IBM Institute for Business Value 2025 Outlook for Banking and Financial Markets. 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