{"id":81391,"date":"2024-11-08T08:00:20","date_gmt":"2024-11-08T11:00:20","guid":{"rendered":"https:\/\/abes.org.br\/?p=81391"},"modified":"2024-11-11T13:59:23","modified_gmt":"2024-11-11T16:59:23","slug":"teleton-2024-blip-e-parceira-oficial-no-monitoramento-de-conversas-em-canais-digitais","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/teleton-2024-blip-e-parceira-oficial-no-monitoramento-de-conversas-em-canais-digitais\/","title":{"rendered":"Teleton 2024: Blip is an official partner in monitoring conversations on digital channels"},"content":{"rendered":"<p><em>Blip gathered registrations from 445 volunteers to monitor and analyze mentions about the event, aiming to engage the public to donate<\/em><\/p>\n<p><span data-olk-copy-source=\"MessageBody\">The AACD Telethon Campaign is well-known among Brazilians. The objective of the telethon, broadcast annually directly from the SBT studios, is to raise donations for AACD, enabling around 280 thousand services in the various AACD units in Brazil. In 2024, Telethon will hold its 27th edition, on November 8th and 9th, with solidarity and gratitude as its mottos. In addition to individuals who make donations through the program, many companies have also been increasingly involved in this social front and actively participating. One of them is\u00a0<strong>Blip, the leading conversational intelligence platform that connects brands and consumers across social apps<\/strong>, such as WhatsApp, Instagram, Messenger, RCS and Apple, which has supported Teleton since 2017 through STILINGUE by Blip.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-81407 size-medium alignleft\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/11\/TELETON-blip-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" \/>During the broadcast of the program on TV, the team of volunteers working at Blip will monitor the official Telethon channels and public conversations on Instagram, Twitter, Facebook, TikTok and LinkedIn through a War Room with its social listening platform, monitoring conversations on social networks, including Bluesky, a network recently added to the social listening module. \u201cSocial listening is a strategy that involves monitoring and analyzing conversations and mentions about a brand, product or sector on social networks and other online platforms. Our goal with Telethon is to stimulate more conversations in the digital environment and, consequently, more donations\u201d, he says.<strong>\u00a0Menedjan Morgado, Insights Manager at Blip and one of the project&#039;s volunteers.<\/strong><\/p>\n<p>For 2024, Blip\u2019s social initiatives area, known as Blip Purpose, has received applications from 445 volunteers, including Blippers and employees from more than 250 other institutions, to work during the two-day program. They will receive training on the platform, Teleton and AACD. The team of volunteers includes people from Blip and other companies and institutions. \u201cFor this social project with Teleton, we offer our social listening platform free of charge throughout the year, in addition to people from our team who will act as volunteers, with the purpose of finding opportunities during the monitoring that engage people to donate, in addition to quickly identifying problems such as instability and scams, contributing to the success of the action\u201d, he highlights.\u00a0<strong>Rafaela Marteleto, Purpose Team Coordinator &amp; ESG Specialist at Blip.\u00a0<\/strong><\/p>\n<p>\u201cThe partnership with the Blip team has a huge impact on the performance of the AACD Teleton campaign. There are more than 300 volunteers interacting on our social networks and, most importantly, making a difference in the results of donations, interactions and engagement during the days of the program,\u201d he says.\u00a0<strong>Edson Brito, Superintendent of Marketing and Institutional Relations at AACD.<\/strong><\/p>\n<p>Teleton partner companies will also be monitored during the television program.<\/p>\n<p><strong>About Blip<\/strong><\/p>\n<p>Blip is the leading conversational intelligence platform that connects brands and consumers across social apps such as WhatsApp, Instagram, Messenger, RCS and Apple. In 2022, Blip acquired STILINGUE, a platform that uses artificial intelligence to monitor<\/p>\n<p>conversations on digital channels and, in 2023, GUS, a Mexican company in the conversational sector, reinforcing the company&#039;s global strategy.<\/p>\n<p>In addition to Brazil, Blip is present in more than 32 countries and has offices in Mexico City, Mexico, and Madrid, Spain. The brand has helped around 4,000 companies such as Dell, GM, Ita\u00fa Unibanco, Stellantis, Claro and others to sell, engage and relate to consumers on digital channels using Smart Contacts.<\/p>\n<p>More information at<a title=\"https:\/\/www.blip.ai\/\" href=\"https:\/\/www.blip.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"2\">\u00a0https:\/\/www.blip.ai\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Blip reuniu inscri\u00e7\u00f5es de 445 pessoas volunt\u00e1rias para acompanhar e analisar as men\u00e7\u00f5es sobre o evento, visando engajar o p\u00fablico para doar A Campanha AACD Teleton \u00e9 bastante conhecida pelos brasileiros. O objetivo da maratona televisiva, transmitida anualmente diretamente dos est\u00fadios do SBT, \u00e9 angariar doa\u00e7\u00f5es em prol da AACD, viabilizando cerca de 280 mil [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":81407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[154,6179,5535,6178],"class_list":["post-81391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-ambiente-digital","tag-estimular-doacoes","tag-plataforma-de-inteligencia-conversacional","tag-plataforma-de-social-listening"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teleton 2024: Blip \u00e9 parceira oficial no monitoramento de conversas em canais digitais - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/teleton-2024-blip-e-parceira-oficial-no-monitoramento-de-conversas-em-canais-digitais\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teleton 2024: Blip \u00e9 parceira oficial no monitoramento de conversas em canais digitais - ABES\" \/>\n<meta property=\"og:description\" content=\"Blip reuniu inscri\u00e7\u00f5es de 445 pessoas volunt\u00e1rias para acompanhar e analisar as men\u00e7\u00f5es sobre o evento, visando engajar o p\u00fablico para doar A Campanha AACD Teleton \u00e9 bastante conhecida pelos brasileiros. 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