{"id":78759,"date":"2024-08-28T08:08:24","date_gmt":"2024-08-28T11:08:24","guid":{"rendered":"https:\/\/abes.org.br\/?p=78759"},"modified":"2024-08-14T17:18:29","modified_gmt":"2024-08-14T20:18:29","slug":"6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/","title":{"rendered":"6 out of 10 consumers would pay more for safe brands, reveals research by Serasa Experian"},"content":{"rendered":"<p class=\"m_-1476337005910087526ql-align-justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78764 alignleft\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/Compra-Online.jpg\" alt=\"\" width=\"352\" height=\"197\" \/>A survey dedicated to understanding consumer preferences in the digital environment revealed that 861% of respondents say they always or usually choose to buy from brands they consider safe and 621% are likely to pay more for products from companies that provide online security and reduce the risk of fraud. The survey was conducted by Serasa Experian, a leading datatech in intelligence solutions for analyzing risks and opportunities, with a focus on credit journeys, authentication and fraud prevention.<u><\/u><u><\/u><u><\/u>\u00a0<u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\">The preference for safer brands is a reaction to another fact: concern about fraud, a reality for 71% of those interviewed. \u201cThese numbers reflect a growing trend of cybersecurity awareness among consumers, reinforcing that trust is a significant factor in purchasing decisions. In addition, it highlights the importance of a robust online security infrastructure. Companies must invest in advanced layered protection technologies and transparent privacy practices to meet consumer expectations and strengthen their position in the market,\u201d analyzes the Director of Authentication Products and Fraud Prevention, Caio Rocha.<u><\/u><u><\/u><u><\/u>\u00a0<u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\"><strong>Online behavior<\/strong><u><\/u><u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\">The study also indicated that there are 13 most common activities in online environments, nine of which involve financial transactions. And the most used methods for payments are credit card (79%) and Pix (69%). Check out the complete data in the following graphs:<\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78760 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed.png\" alt=\"\" width=\"618\" height=\"497\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed.png 618w, https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-480x386.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 618px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78761 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-1.png\" alt=\"\" width=\"601\" height=\"225\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-1.png 601w, https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-1-480x180.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 601px, 100vw\" \/><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\"><strong>Security of personal data, digital and physical documents<\/strong><u><\/u><u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\">The survey also recorded a worrying fact: 211% of respondents stated that they had already lent their personal data to third parties, whether to make an online purchase, open a bank account or get a loan. Another fact shows that 141% of respondents stated that they had already had their physical documents stolen or lost, of which 41% were used in fraud.\u00a0<u><\/u><u><\/u><u><\/u>\u00a0<u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\">\u201cLending data to third parties is an alarming behavior and highlights the need for greater awareness of the risks associated with this practice. On the one hand, institutions must implement robust security and authentication measures, but on the other, it is essential that users understand the risks of this behavior and the best practices to protect their identities online and offline. Data security is not just an individual responsibility, but a collective issue that requires constant action and attention,\u201d warns Caio.<u><\/u><u><\/u><u><\/u>\u00a0<u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\"><strong>How do consumers protect themselves?<\/strong><u><\/u><u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\">When asked about how they protect themselves in digital transactions, \u201chaving strong passwords\u201d and \u201cavoiding opening links or files in messaging apps\u201d were the options most chosen by respondents. See the complete ranking of the most common measures to avoid falling for scams in digital environments:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78762 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-2.png\" alt=\"\" width=\"665\" height=\"281\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-2.png 665w, https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-2-480x203.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw\" \/><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\"><strong>More data: most common scams<\/strong><u><\/u><u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\">Other information from the survey shows that the most common type of scam reported by respondents was \u201cuse of credit cards by third parties or counterfeit cards\u201d (39%). See the chart below for a breakdown of the types of fraud that respondents were most likely to fall victim to:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78763 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-3.png\" alt=\"\" width=\"546\" height=\"631\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-3.png 546w, https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/unnamed-3-480x555.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 546px, 100vw\" \/><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\"><strong>Methodology<\/strong><u><\/u><u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\">A total of 804 individuals participated in the interview. With a margin of error of 3.5% and a confidence interval of 95%, the survey was applied via an online panel in November 2023 and sought to understand the profile of people who were victims of fraud and their feelings towards scams.\u00a0<u><\/u><u><\/u><u><\/u>\u00a0<u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\">The profile of the respondents revealed that 51% were men and 49% were women, from social classes B (50%), C (32%) and A (18%). The place of residence of 41% of the participants is in the Capital, 33% in the interior of the state and 26% in metropolitan regions. Regarding the regions, 45% of the interviewees are from the Southeast region, 26% from the Northeast, 15% from the South, 8% from the North and 7% from the Central-West.\u00a0<u><\/u><u><\/u><u><\/u>\u00a0<u><\/u><\/p>\n<p class=\"m_-1476337005910087526ql-align-justify\">The average age of respondents was 39 years, and the breakdown reveals 26% aged 50 or over, 22% aged 30 to 39, 20% aged 18 to 24, 19% aged 40 to 49 and 13% aged 25 to 29.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa dedicada a compreender as prefer\u00eancias dos consumidores em meio digital revelou que 86% dos entrevistados afirmam que sempre ou geralmente escolhem comprar de marcas que julgam seguras e 62% s\u00e3o propensos a pagar mais caro por produtos de empresas que proporcionem seguran\u00e7a on-line e reduzam o risco de fraudes. O levantamento foi realizado [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":78764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[320,4138],"class_list":["post-78759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-comercio-digital","tag-seguranca-on-line"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian - ABES\" \/>\n<meta property=\"og:description\" content=\"Uma pesquisa dedicada a compreender as prefer\u00eancias dos consumidores em meio digital revelou que 86% dos entrevistados afirmam que sempre ou geralmente escolhem comprar de marcas que julgam seguras e 62% s\u00e3o propensos a pagar mais caro por produtos de empresas que proporcionem seguran\u00e7a on-line e reduzam o risco de fraudes. O levantamento foi realizado [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abes.org.br\/en\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/\" \/>\n<meta property=\"og:site_name\" content=\"ABES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ABES.software\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-28T11:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/Compra-Online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"894\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor ABES\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:site\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor ABES\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/\"},\"author\":{\"name\":\"Editor ABES\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/d65ed84c8883a123fe668129fd6a7ed3\"},\"headline\":\"6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian\",\"datePublished\":\"2024-08-28T11:08:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/\"},\"wordCount\":666,\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Compra-Online.jpg\",\"keywords\":[\"com\u00e9rcio digital\",\"seguran\u00e7a on-line\"],\"articleSection\":[\"-Coluna 4\",\"\u00daltimas not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/\",\"name\":\"6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian - ABES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Compra-Online.jpg\",\"datePublished\":\"2024-08-28T11:08:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Compra-Online.jpg\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Compra-Online.jpg\",\"width\":894,\"height\":501},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/abes.org.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"name\":\"ABES\",\"description\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abes.org.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\",\"name\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"width\":324,\"height\":70,\"caption\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ABES.software\",\"https:\\\/\\\/x.com\\\/ABES_SOFTWARE\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/abes-software\\\/\",\"https:\\\/\\\/www.instagram.com\\\/abes_software\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/d65ed84c8883a123fe668129fd6a7ed3\",\"name\":\"Editor ABES\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"caption\":\"Editor ABES\"},\"url\":\"https:\\\/\\\/abes.org.br\\\/en\\\/author\\\/editor-abes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian - ABES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abes.org.br\/en\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/","og_locale":"en_US","og_type":"article","og_title":"6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian - ABES","og_description":"Uma pesquisa dedicada a compreender as prefer\u00eancias dos consumidores em meio digital revelou que 86% dos entrevistados afirmam que sempre ou geralmente escolhem comprar de marcas que julgam seguras e 62% s\u00e3o propensos a pagar mais caro por produtos de empresas que proporcionem seguran\u00e7a on-line e reduzam o risco de fraudes. O levantamento foi realizado [&hellip;]","og_url":"https:\/\/abes.org.br\/en\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/","og_site_name":"ABES","article_publisher":"https:\/\/www.facebook.com\/ABES.software","article_published_time":"2024-08-28T11:08:24+00:00","og_image":[{"width":894,"height":501,"url":"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/Compra-Online.jpg","type":"image\/jpeg"}],"author":"Editor ABES","twitter_card":"summary_large_image","twitter_creator":"@ABES_SOFTWARE","twitter_site":"@ABES_SOFTWARE","twitter_misc":{"Written by":"Editor ABES","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/#article","isPartOf":{"@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/"},"author":{"name":"Editor ABES","@id":"https:\/\/abes.org.br\/#\/schema\/person\/d65ed84c8883a123fe668129fd6a7ed3"},"headline":"6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian","datePublished":"2024-08-28T11:08:24+00:00","mainEntityOfPage":{"@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/"},"wordCount":666,"publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"image":{"@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/Compra-Online.jpg","keywords":["com\u00e9rcio digital","seguran\u00e7a on-line"],"articleSection":["-Coluna 4","\u00daltimas not\u00edcias"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/","url":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/","name":"6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian - ABES","isPartOf":{"@id":"https:\/\/abes.org.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/#primaryimage"},"image":{"@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/Compra-Online.jpg","datePublished":"2024-08-28T11:08:24+00:00","breadcrumb":{"@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/#primaryimage","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/Compra-Online.jpg","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/Compra-Online.jpg","width":894,"height":501},{"@type":"BreadcrumbList","@id":"https:\/\/abes.org.br\/6-em-cada-10-consumidores-pagariam-mais-caro-em-marcas-seguras-revela-pesquisa-da-serasa-experian\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/abes.org.br\/"},{"@type":"ListItem","position":2,"name":"6 em cada 10 consumidores pagariam mais caro em marcas seguras, revela pesquisa da Serasa Experian"}]},{"@type":"WebSite","@id":"https:\/\/abes.org.br\/#website","url":"https:\/\/abes.org.br\/","name":"ABES","description":"Brazilian Association of Software Companies","publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abes.org.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abes.org.br\/#organization","name":"Brazilian Association of Software Companies","url":"https:\/\/abes.org.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","width":324,"height":70,"caption":"Associa\u00e7\u00e3o Brasileira das Empresas de Software"},"image":{"@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ABES.software","https:\/\/x.com\/ABES_SOFTWARE","https:\/\/www.linkedin.com\/company\/abes-software\/","https:\/\/www.instagram.com\/abes_software\/"]},{"@type":"Person","@id":"https:\/\/abes.org.br\/#\/schema\/person\/d65ed84c8883a123fe668129fd6a7ed3","name":"ABES Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","caption":"Editor ABES"},"url":"https:\/\/abes.org.br\/en\/author\/editor-abes\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-20 01:28:24","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/78759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/comments?post=78759"}],"version-history":[{"count":3,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/78759\/revisions"}],"predecessor-version":[{"id":78767,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/78759\/revisions\/78767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/media\/78764"}],"wp:attachment":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/media?parent=78759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/categories?post=78759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/tags?post=78759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}