{"id":78348,"date":"2024-08-16T08:29:32","date_gmt":"2024-08-16T11:29:32","guid":{"rendered":"https:\/\/abes.org.br\/?p=78348"},"modified":"2024-08-05T22:32:40","modified_gmt":"2024-08-06T01:32:40","slug":"kpmg-aumento-de-produtividade-associada-a-transformacao-digital-foi-registrado-por-mais-da-metade-do-setor-de-consumo","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/kpmg-aumento-de-produtividade-associada-a-transformacao-digital-foi-registrado-por-mais-da-metade-do-setor-de-consumo\/","title":{"rendered":"KPMG: Increased productivity associated with digital transformation was recorded by more than half of the consumer sector"},"content":{"rendered":"<p>More than half (57%) of consumer and retail executives who participated in a global survey conducted by KPMG said that their companies had seen improvements in profitability and performance as a result of digital transformation projects over the past two years. However, among those interviewed who did not notice this increase, it was related to the use of the software platform\u00a0<i>low code<\/i>\u00a0and in\u00a0<i>code<\/i>\u00a0(low and no code) with 43% of the responses and virtual and augmented realities, with 41%. This data is part of the study \u201cKPMG Global Tech Report 2023: Consumer &amp; Retail\u201d carried out with 420 professionals in this market in 16 countries, including Brazil.<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<p>Executives were also asked about the performance of technology investments when digital transformation initiatives were implemented in customer engagement and employee productivity. In both cases, expectations were exceeded, according to 23% and 58% of respondents, respectively.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78349 alignright\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/08\/KPMG.jpg\" alt=\"\" width=\"348\" height=\"196\" \/><u><\/u><u><\/u><\/p>\n<p>\u201cIncreased employee productivity can offset any drop in output caused by high employee turnover rates in the sector; this can lead to faster responses to customer queries and eliminate friction in consumer experiences,\u201d says Fernando Gamb\u00f4a, lead partner for consumer and retail at KPMG in Brazil and South America.<u><\/u><u><\/u><\/p>\n<p>On the other hand, the study warned that simply updating technological resources is not enough, but digital transformation planning based on company values is necessary, otherwise the result may not be satisfactory.<u><\/u><u><\/u><\/p>\n<p>\u201cAcross the consumer and retail sectors, professionals have been dealing with increasingly complex, less integrated platforms and isolated, low-quality data. These issues pose extraordinary challenges for the various areas seeking a clearer vision for creating innovative solutions enabled by disruptive technologies,\u201d explains M\u00e1rcio Kanamaru, KPMG\u2019s leading partner for technology, media and telecommunications in Brazil.<u><\/u><u><\/u><\/p>\n<p>To read the full study, go to\u00a0<a href=\"https:\/\/kpmg.com\/br\/pt\/home\/insights\/2024\/05\/kpmg-global-tech-report-2023.html\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/kpmg.com\/br\/pt\/home\/insights\/2024\/05\/kpmg-global-tech-report-2023.html&amp;source=gmail&amp;ust=1722947886107000&amp;usg=AOvVaw02Q9ldlkhp8QCCCfBXxi2t\">KPMG Global Tech Report 2023 \u2013 KPMG Brasil<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Mais da metade (57%) dos executivos do setor de consumo e varejo, que participaram de uma pesquisa global realizada pela KPMG, disseram que foram registradas melhorias de lucratividade e desempenho nas empresas, a partir de projetos de transforma\u00e7\u00e3o digital, nos \u00faltimos dois anos. J\u00e1, da parte dos entrevistados que n\u00e3o notaram esse incremento, ele estava [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":78349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[5864,502,44],"class_list":["post-78348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-software-low-code","tag-tecnologias-disruptivas","tag-transformacao-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPMG: aumento de produtividade associada \u00e0 transforma\u00e7\u00e3o digital foi registrado por mais da metade do setor de consumo - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/kpmg-aumento-de-produtividade-associada-a-transformacao-digital-foi-registrado-por-mais-da-metade-do-setor-de-consumo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPMG: aumento de produtividade associada \u00e0 transforma\u00e7\u00e3o digital foi registrado por mais da metade do setor de consumo - ABES\" \/>\n<meta property=\"og:description\" content=\"Mais da metade (57%) dos executivos do setor de consumo e varejo, que participaram de uma pesquisa global realizada pela KPMG, disseram que foram registradas melhorias de lucratividade e desempenho nas empresas, a partir de projetos de transforma\u00e7\u00e3o digital, nos \u00faltimos dois anos. 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