The company achieved annual growth of 40% in 2023 and closed Q4 with a positive EBITDA of more than 10%. In terms of Annual Recurring Revenue (ARR), Blip closed the year above US$150 million. Today, the company has more than 1,500 employees and almost 4 thousand customers in more than 32 countries, including Ita\u00fa Unibanco, Coca-Cola, Stellantis, Claro, Hermes Pardini, BMG, Safra, PagSeguro, Empiricus and Dell.\u00a0<\/u><\/u><\/p>\n
According to the executive, the strategy now is to strengthen the international presence of Blip and its solutions, alongside Meta, in countries where WhatsApp has strong market usability, similar to what already occurs in Brazil. \u201cOur global expansion is connected to our arrival in Mexico and the European market. It is a natural step to move on to other Latin countries and Mexico manages to surpass even Brazil when we talk about the penetration of Mobile Commerce in E-commerce\u201d, comments Roberto.\u00a0<\/strong><\/u><\/u><\/p>\n The executive also says that he aims to expand the company's operations to the Iberian Peninsula, especially in Spain, where the adoption of WhatsApp has been growing. \u201cWe announced in December last year the acquisition of GUS, a Mexican company in the conversational sector, and they also have an office in Spain and this will boost us in the region. Afterwards, we plan to continue this growth to other countries on the European continent\u201d, he adds.<\/u><\/u><\/p>\n Business expansion<\/strong><\/u><\/u><\/p>\n In 2020 and 2022, Blip raised a total of US$170 million in Series A and B, through the global fund\u00a0private equity<\/em>\u00a0Warburg Pincus, in addition to having acquired STILINGUE, a multichannel platform aimed at creating better digital experiences between brands and consumers, through social listening and the potential of artificial intelligence.<\/u><\/u><\/p>\n \u201cIn 2022, the capital market, mainly for technology and high-growth companies, such as Blip, underwent changes driven by the macroeconomic scenario and, faced with this new reality, we made a double commitment with our board of directors and shareholders: continue with the path of sustainable growth combined with the target of cash generation in the fourth quarter of 2023. All these achievements and decisions allowed us to improve the company's efficiency and productivity, to grow profitably \u2013 one of our priorities\u201d, points out the executive.\u00a0<\/u><\/u><\/p>\n For Roberto, the company's financial health is due to their vision of the future, combined with strategic planning and closely monitoring market movements. \u201cWe have time to decide whether and how to raise a series C, for example, and take bigger steps from 2024 onwards, accelerating the acquisition movement and increasingly expanding our international operations. We have a lot of time to grow and we will grow. The market can always expect an increasingly accelerated evolution from Blip, increasingly innovative and closely following the global technology, innovation and communication market\u201d, concludes Roberto.<\/u><\/u><\/p>\n![\"\"](\"https:\/\/abes.org.br\/wp-content\/uploads\/2024\/05\/Roberto-Oliveira-Blip.jpg\")
\u201cOur expectation has always been to achieve this objective, profitable growth. We work hard to reach this milestone, with our blippers, customers, major partners and investors supporting us and believing in the power of conversational artificial intelligence. We created goals and several initiatives with the purpose of reaching this mark and the result is very satisfactory. The great advantage of Blip is that our market is infinite. Every company in the world will need an intelligent contact. The year 2023 was important for seeking financial balance, which puts us in a privileged position so that in 2024 we can once again direct our efforts towards accelerated growth and, even so, with profitability, which is what the financial market favors today\u201d , states\u00a0Roberto Oliveira, co-founder and CEO of Blip.<\/strong><\/u><\/u><\/p>\n