{"id":75348,"date":"2024-05-30T13:18:48","date_gmt":"2024-05-30T16:18:48","guid":{"rendered":"https:\/\/abes.org.br\/?p=75348"},"modified":"2024-05-27T22:26:26","modified_gmt":"2024-05-28T01:26:26","slug":"microsoft-e-linkedin-divulgam-o-indice-de-tendencias-de-trabalho-2024-sobre-o-da-ia-no-brasil-e-no-mundo","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/microsoft-e-linkedin-divulgam-o-indice-de-tendencias-de-trabalho-2024-sobre-o-da-ia-no-brasil-e-no-mundo\/","title":{"rendered":"Microsoft and LinkedIn release the 2024 Job Trends Index on AI in Brazil and the World"},"content":{"rendered":"

New data shows that the majority of employees are experimenting with AI and developing their skills \u2013 now it\u2019s every leader\u2019s job to channel this experimentation into business impact<\/i><\/p>\n

Recently, Microsoft and LinkedIn released the 2024 edition of the joint \u201cJob Trends Index\u201d report. With the title "AI has already arrived at work. Now comes the difficult part,\u201d\u00a0<\/strong>research shows how, in just one year, Artificial Intelligence is influencing the way people work, lead and hire around the world. Along with the study, Microsoft announced new features in Copilot for Microsoft 365, and LinkedIn made more than 50 free learning courses available to LinkedIn Premium subscribers, designed to empower professionals of all levels to advance their AI skills.<\/p>\n

The data shows: 2024 is the year when the use of AI at work becomes real. Over the past six months, the adoption of generative AI at work has nearly doubled. LinkedIn is seeing a significant increase in professionals adding AI skills to their profiles and most leaders say they wouldn't hire someone without AI skills. However, many leaders worry about their company not having an AI vision and about employees using their own AI tools at work. At this point, they are faced with a challenge of any technological disruption: moving from experimentation to tangible business impact.<\/p>\n

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\u201cAI is democratizing experience across the entire workforce<\/em>,\u201d said Satya Nadella, President and CEO of Microsoft.\u00a0\u201cOur latest research highlights the opportunity for all organizations to apply this technology to drive more assertive decision-making, collaboration and, ultimately, business results\u201d<\/em>, ends.<\/p>\n

The Work Trends Index was based on a survey of more than 31 thousand people in 31 countries, including Brazil; labor and hiring trends on LinkedIn, trillions of anonymous productivity signals from Microsoft 365, and surveys of Fortune 500 customers. The report highlights three insights every leader and professional needs to know about the impact of AI on work and the job market in the next year:<\/p>\n

People want AI at work \u2013 and they won't wait for companies to catch up:\u00a0<\/strong>75% of the world's intellectual workers are already using AI at work, in Brazil this percentage is 83%. Employees, many of whom struggle to keep up with the pace and volume of work, say AI helps them save time, stimulate creativity and allow them to focus on more relevant activities. But while 79% of global leaders \u2013 and 87% of Brazilian leaders \u2013 agree that adopting AI is crucial to remaining competitive, 59% are concerned with quantifying AI's productivity gains and 60% say their companies lack a vision and plan. technology implementation. In Brazil, this statement applies to 51%.<\/p>\n

The pressure to show immediate ROI is making leaders reticent, even in the face of the inevitability of AI. The consequence is that employees are taking their own initiatives to use AI. In Brazil, 74% of AI users say they bring their own tools to work, compared to 78% for the global average, \u2013 Bring Your Own AI to Work\u201d (BYOAI) \u2013 and it is causing companies to lose benefits of strategic use of AI at scale and putting company data at risk. The opportunity for all leaders is to bridge this AI moment with ROI.<\/p>\n

For employees, AI expands career opportunities:<\/strong>\u00a0Although the relationship between the use of AI and job losses is a priority topic for many, the survey data reveals new nuances of perspective \u2013 such as a hidden talent shortage, employees looking for career changes, and massive opportunities for those who are willing to train in AI. Most global leaders (55%) are concerned about having enough talent to fill positions in cybersecurity, engineering, and especially creative design this year. And professionals are looking. Around 46% of the world's people are considering quitting next year, the highest number since the \u201cGreat Reshuffle of 2021\u201d. A parallel study by LinkedIn shows that in the USA this number could be even higher with 85% of respondents wanting to change careers. While two-thirds of leaders (66%) globally and 58% in Brazil would not hire someone without AI skills, only 39% of users have received AI training from their employers and only 25% of companies expect to offer it this year.<\/p>\n

So, professionals are improving on their own. At the end of last year, we saw a 142x global increase in the number of LinkedIn members adding AI skills like Copilot and ChatGPT to their profiles and a 160% increase in the number of non-technical professionals using LinkedIn Learning courses to develop their skills in AI. Another trend observed is that mentions of AI in LinkedIn job postings generate a 17% increase in application growth, attracting more talent. It's a two-way street: organizations that empower employees with AI and training tools will attract the best talent, and professionals who train themselves will have advantages in hiring processes.<\/p>\n

The rise of AI experts \u2013 and what they reveal about the future:<\/strong>\u00a0Four types of AI users emerged in the research \u2013 from skeptics, who rarely use AI, to advanced users (or experts), who use it extensively. Compared to the skeptics, the most advanced users of AI refocus their workdays in fundamental ways, reimagining business processes and saving more than 30 minutes a day. More than 90% of AI experts say they are managing their workload better, making their everyday lives more enjoyable, but they are not doing it on their own. These users are 61% more likely to hear from their CEO about the importance of using generative AI at work \u2013 in Brazil this percentage is higher than 75% -; 53% of these power users are also more likely to receive encouragement from leadership to consider how AI can transform their role and 35% more likely to receive AI training tailored specifically to their role.<\/p>\n

\u201cAI is redefining work, and it\u2019s clear we need new playbooks,\u201d said Ryan Roslansky, CEO of LinkedIn. \u201cIt is leaders who build for agility rather than stability and invest in building capabilities internally that will give their organizations a competitive advantage and create more efficient, committed and equitable teams.\u201d<\/p>\n

Microsoft also announces new features in Copilot for Microsoft 365 to help people get started with AI\u00a0<\/strong><\/p>\n