![\"\"](\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/08\/NTT-DATA.jpg\")
The hub has been working since April. Since its creation, around 20 cases have been carried out in ten clients, from areas such as banks, telecom and industry. \u201cWe show customers the possibilities of this technology and suggest the adoption of more innovative use cases with potential for generating wealth and new business,\u201d says Luis Quiles, director of Artificial Intelligence at NTT DATA Brasil.<\/u><\/u>\u00a0<\/u><\/u><\/p>\n
In addition to working with customers, the hub's specialists carry out research and tests to create products and services that will be offered to the market and applied internally. \u201cWe have several areas, such as software engineering, that benefit from generative AI, allowing for greater efficiency and lower costs,\u201d says Quiles. An example is the use of technology for automation in programming. Generative AI enables an efficiency gain of between 6% and 40% in code generation.<\/u>\u00a0<\/u><\/u><\/p>\n
The uses of generative AI<\/strong>\u00a0<\/u><\/u>\u00a0<\/u><\/u><\/p>\n According to Armelin, generative AI has been used primarily in three areas: customer service, process automation and content generation. One of the examples of use cases that we implemented for our clients is precisely in the area of customer service, in which we applied GenAI to facilitate the Call Center attendant's access to the information he needs to perform the service and, thus, we help him to find the better answers and solutions, more quickly, streamlining the process and improving customer satisfaction\u201d, he explains.<\/u><\/u>\u00a0<\/u><\/u><\/p>\n Generative AI has also been used in the creation and automation of marketing campaigns \u2013 generating the campaign texts and images. The work is similar to that done by a marketing professional: it starts with the creative idea, the choice of the type of communication \u2013 whether more personal or promotional \u2013, the communication channel, whether the focus will be on a particular product or not, the size of the text, among other points. \u201cThose who use generative AI can define the parameters they see fit or let the AI decide for itself,\u201d explains Quiles<\/u><\/u><\/p>\n Quiles tells of a curious case that occurred during tests with a company in the telecommunications area. \u201cAt one point, generative AI created campaigns with new products that the client did not offer. Most impressive was that the products created made sense considering the creative idea of the campaign and could be marketed.\u201d<\/u><\/u>\u00a0<\/u><\/u><\/p>\n According to Quiles, this creative ability of generative AI is due to its ability to identify complex patterns in data and then use them to form new combinations and produce original results. \u201cFrom inputs introduced by the user, AI is able to create amazing content that respects and incorporates the user's needs. It is a collaborative process between man and machine\u201d, says Quiles.<\/p>","protected":false},"excerpt":{"rendered":" Profissionais de diversos setores atuam para apoiar clientes na elabora\u00e7\u00e3o de casos de uso da nova tecnologia A NTT DATA Brasil, uma das maiores consultorias de TI e Neg\u00f3cios do mundo, criou um hub de intelig\u00eancia artificial generativa (Gen AI), tecnologia usada no ChatGPT. O grupo, formado por especialistas em intelig\u00eancia artificial generativa e em […]<\/p>\n","protected":false},"author":10,"featured_media":65270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[4471,4470,4469,3824],"class_list":["post-65269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-automatizacao-de-campanhas-de-marketing","tag-call-center","tag-huv-de-ia-generativa","tag-ia-generativa"],"acf":[],"yoast_head":"\n