{"id":64966,"date":"2023-08-09T14:13:17","date_gmt":"2023-08-09T17:13:17","guid":{"rendered":"https:\/\/abes.org.br\/?p=64966"},"modified":"2023-08-10T13:22:47","modified_gmt":"2023-08-10T16:22:47","slug":"arcserve-anuncia-novo-cmo","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/arcserve-anuncia-novo-cmo\/","title":{"rendered":"Arcserve Announces New CMO"},"content":{"rendered":"<p style=\"text-align: center\"><i>New executive arrives with the objective of expanding channel revenue through the market adoption of the company&#039;s main data resiliency solutions<\/i><\/p>\n<div id=\"attachment_64967\" style=\"width: 238px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-64967\" class=\"wp-image-64967\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/07\/Vitali-Edrenkine-Arcserve-CMO-.jpg\" alt=\"\" width=\"228\" height=\"230\" \/><p id=\"caption-attachment-64967\" class=\"wp-caption-text\">Vitali Edrenkine, Arcserve&#039;s new Chief Marketing Officer (CMO)<\/p><\/div>\n<p>Arcserve announces the appointment of Vitali Edrenkine to the position of Chief Marketing Officer (CMO). He comes to Arcserve with extensive experience in the technology industry, most recently serving as a marketing lead at Vendr and, prior to that, as SVP of Demand Generation and Digital Platforms at DataRobot.<u><\/u><u><\/u><\/p>\n<p>In his new role, Vitali Edrenkine will lead the definition and execution of Arcserve&#039;s global marketing strategy. He will prioritize listening to partners as well as current and potential customers, leveraging data and leveraging technology to convincingly bring the Arcserve value proposition to market, empowering the sales force and channel partners in their work.<u><\/u><u><\/u><\/p>\n<p>Brannon Lacey, CEO of Arcserve, said, \u201cVitali is a seasoned marketing leader with a history of driving growth in the technology industry through innovation in bringing products to market and delivering reliable, predictable execution. His deep understanding of market dynamics and his forward thinking around artificial intelligence and digital platforms make him an invaluable addition to our executive leadership team.\u201d<u><\/u><u><\/u><\/p>\n<p>\u201cI am excited to join Arcserve because our mission is so relevant and urgent today,\u201d said Vitali Edrenkine, CMO of Arcserve. \u201cWe empower channel partners and their customers with the right solutions to maintain business continuity, eliminate the risk of downtime and protect companies&#039; most valuable asset: their data. And I&#039;m excited to help strengthen and scale our marketing capabilities to fulfill that mission for our channel partners and customers.\u201d<u><\/u><u><\/u><\/p>\n<p>Vitali Edrenkine holds an MBA with a minor in Management and Operations from the Wharton School at the University of Pennsylvania and two Master&#039;s degrees in Computer Science and in Project Management.<\/p>","protected":false},"excerpt":{"rendered":"<p>Novo executivo chega com o objetivo de expandir a receita dos canais atrav\u00e9s da ado\u00e7\u00e3o pelo mercado das principais solu\u00e7\u00f5es de resili\u00eancia de dados da empresa A Arcserve anuncia a nomea\u00e7\u00e3o de Vitali Edrenkine para o cargo de Chief Marketing Officer (CMO). Ele chega \u00e0 Arcserve com uma ampla experi\u00eancia no setor de tecnologia, tendo [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":65668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[4402,1501,4403],"class_list":["post-64966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-apacidades-de-marketing","tag-plataformas-digitais","tag-solucoes-de-resiliencia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arcserve anuncia novo CMO - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/arcserve-anuncia-novo-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arcserve anuncia novo CMO - ABES\" \/>\n<meta property=\"og:description\" content=\"Novo executivo chega com o objetivo de expandir a receita dos canais atrav\u00e9s da ado\u00e7\u00e3o pelo mercado das principais solu\u00e7\u00f5es de resili\u00eancia de dados da empresa A Arcserve anuncia a nomea\u00e7\u00e3o de Vitali Edrenkine para o cargo de Chief Marketing Officer (CMO). 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