{"id":64804,"date":"2023-07-28T06:58:33","date_gmt":"2023-07-28T09:58:33","guid":{"rendered":"https:\/\/abes.org.br\/?p=64804"},"modified":"2023-07-20T07:09:24","modified_gmt":"2023-07-20T10:09:24","slug":"porque-integrar-inteligencia-artificial-as-estrategias-de-comunicacao-e-marketing","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/porque-integrar-inteligencia-artificial-as-estrategias-de-comunicacao-e-marketing\/","title":{"rendered":"Qlik Launches OpenAI Connectivity Suite to Bring the Power of Generative AI to Analytics"},"content":{"rendered":"<p style=\"text-align: center\"><i>New connections expand Qlik&#039;s Artificial Intelligence, Machine Learning and Natural Language Processing capabilities, augmenting Cloud Analytics efforts and application automation with rich third-party content<\/i><\/p>\n<p style=\"font-weight: 400\">THE\u00a0<strong>Qlik<\/strong>\u00ae announces the release of a set of OpenAI connections that will help customers bring content from\u00a0<a href=\"https:\/\/www.qlik.com\/us\/products\/qlik-sense\/ai\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.qlik.com\/us\/products\/qlik-sense\/ai&amp;source=gmail&amp;ust=1689931734162000&amp;usg=AOvVaw12kYJgLaQq3AX2mF7xWO2Y\">Generative Artificial Intelligence<\/a>\u00a0seamlessly and securely, supporting a wide variety of\u00a0<a href=\"https:\/\/www.qlik.com\/us\/products\/qlik-sense\/ai\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.qlik.com\/us\/products\/qlik-sense\/ai&amp;source=gmail&amp;ust=1689931734162000&amp;usg=AOvVaw12kYJgLaQq3AX2mF7xWO2Y\"><em>Cloud Analytics<\/em><\/a>\u00a0and use cases\u00a0<a href=\"https:\/\/www.qlik.com\/us\/products\/application-automation\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.qlik.com\/us\/products\/application-automation&amp;source=gmail&amp;ust=1689931734162000&amp;usg=AOvVaw3epla4vKA9t-FScGeGVIJA\">automation<\/a>\u00a0on the Qlik platform. Expanding on the robust set of native Artificial Intelligence (AI) features,\u00a0<em>Machine Learning<\/em>\u00a0(Machine Learning) and Natural Language Processing (<em>NLP \u2013<\/em>\u00a0<em>Natural Language Processing<\/em>) from Qlik, the company&#039;s OpenAI connections deliver the power of Generative Artificial Intelligence right on the platform, bringing back rich contextual content through a ChatGPT experience to enhance data and\u00a0<em>insights<\/em>\u00a0in apps and automations.<\/p>\n<p style=\"font-weight: 400\">\u201cGenerative Artificial Intelligence is a transformative evolution in the marketplace, and customers are excited about the potential to augment their analytics and processes with relevant external data,\u201d said James Fisher, Chief Strategy Officer at Qlik. \u201cThe new OpenAI connections build on our long history of empowering customers with AI capabilities,\u00a0<em>Machine Learning<\/em>\u00a0and Natural Language Processing. These connections are just the first elements in our long-term strategy to help organizations enhance their full range of data and analytics capabilities with Generative Artificial Intelligence, as well as support their own initiatives with our industry-leading portfolio of data integration, quality and governance solutions.\u201d<\/p>\n<div id=\"attachment_64805\" style=\"width: 391px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-64805\" class=\"wp-image-64805\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/07\/Qlik.jpg\" alt=\"\" width=\"381\" height=\"244\" \/><p id=\"caption-attachment-64805\" class=\"wp-caption-text\">Credit: Qlik website<\/p><\/div>\n<p style=\"font-weight: 400\">The company presented the potential to combine\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=4eNeGv69uag\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v%3D4eNeGv69uag&amp;source=gmail&amp;ust=1689931734162000&amp;usg=AOvVaw11IR2jnjEvELjuvMNbuvGx\">Generative Artificial Intelligence and its platform<\/a>\u00a0in a demo on QlikWorld, which used ChatGPT to generate\u00a0<em>insights<\/em>\u00a0on Qlik Cloud\u00ae. Qlik is able to show how Generative Artificial Intelligence can complement a wide range of use cases, from adding external datasets to analysis, expanding context with Natural Language readings, and asking questions that provide new insights from the data.<\/p>\n<p style=\"font-weight: 400\">\u201cToday, organizations are actively using classic and predictive AI to accelerate their experimentation with the generative tool in their use cases, including those in\u00a0<em>Data Analytics<\/em>, decision support and automation,\u201d said Dan Vesset, vice president of data research and analytics at IDC. &quot;Qlik&#039;s new OpenAI connections will provide tools to augment the ongoing work of its analysts and developers, allowing them to establish the necessary control and governance to fully leverage this new technology.&quot;<\/p>\n<p style=\"font-weight: 400\">The general availability of Qlik&#039;s OpenAI connections is the first in a planned set of services and solutions that will leverage the company&#039;s open platform approach to help customers and partners innovate and drive more use and value from their data with Generative Artificial Intelligence. The OpenAI connection set includes:<\/p>\n<p style=\"font-weight: 400\">\u2013 <strong>Qlik OpenAI Analytics Connector<\/strong>\u00a0\u2013 Allows real-time access to generative content in Qlik Sense apps. Users can securely integrate natural language information directly from OpenAI into analytics applications, synthesize and combine third-party data into existing models, ask questions directly to ChatGPT with data from the Qlik platform, and much more. Qlik&#039;s analytics engine sends subsets of data to OpenAI in real-time to\u00a0<em>insights<\/em>\u00a0and responses within the context selected by users.<\/p>\n<p style=\"font-weight: 400\">\u2013\u00a0<strong>Qlik OpenAI Connector for Application Automation<\/strong>\u00a0\u2013 Helps developers enhance their existing workflows with Artificial Intelligence and powered content\u00a0<em>Large Language Models\u00a0<\/em>(LLM) when creating expressions, commands, or scripts. Developers can leverage OpenAI to help quickly and efficiently create and deliver additional value for use cases such as sentiment analysis for CRM applications and customer service teams, translating product reviews or materials into different languages, or also, summarize complex external information for the internal public to complement the analysis of market trends.<\/p>\n<p style=\"font-weight: 400\">To learn more about Qlik&#039;s Artificial Intelligence capabilities, visit\u00a0<a href=\"https:\/\/www.qlik.com\/us\/products\/qlik-sense\/ai\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.qlik.com\/us\/products\/qlik-sense\/ai&amp;source=gmail&amp;ust=1689931734162000&amp;usg=AOvVaw12kYJgLaQq3AX2mF7xWO2Y\">Artificial intelligence capabilities and\u00a0<em>Machine Learning<\/em>\u00a0| Qlik<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Novas conex\u00f5es expandem os recursos de Intelig\u00eancia Artificial, Machine Learning e Processamento de Linguagem Natural da Qlik, aumentando os esfor\u00e7os de Cloud Analytics e automa\u00e7\u00e3o de aplicativos com conte\u00fado avan\u00e7ado de terceiros A\u00a0Qlik\u00ae anuncia o lan\u00e7amento de um conjunto de conex\u00f5es OpenAI que ajudar\u00e3o os clientes a trazer conte\u00fado de\u00a0Intelig\u00eancia Artificial Generativa\u00a0de maneira cont\u00ednua e [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":64805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[1850,4357,4358,4356,3699],"class_list":["post-64804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-data-analytics","tag-decisao-e-automacao","tag-estrategias-de-ia","tag-fluxos-de-trabalho","tag-inteligencia-artificial-generativa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qlik lan\u00e7a su\u00edte de conex\u00f5es OpenAI para trazer o poder da IA \u200b\u200bGenerativa ao Analytics - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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