{"id":64168,"date":"2023-06-30T14:21:44","date_gmt":"2023-06-30T17:21:44","guid":{"rendered":"https:\/\/abes.org.br\/?p=64168"},"modified":"2023-06-30T19:04:06","modified_gmt":"2023-06-30T22:04:06","slug":"vtex-faz-surpresa-a-rafaela-rezende-ao-vivo-no-vtex-day-e-anuncia-sua-promocao-a-general-manager-do-brasil","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/vtex-faz-surpresa-a-rafaela-rezende-ao-vivo-no-vtex-day-e-anuncia-sua-promocao-a-general-manager-do-brasil\/","title":{"rendered":"VTEX announces the promotion of Rafaela Rezende to general manager of Brazil"},"content":{"rendered":"<p style=\"text-align: center\"><i>The executive, who already led the Sales and Customer Service areas, takes over the leadership of the operation in the country<\/i><\/p>\n<p>VTEX, a global digital commerce platform for major brands and retailers, announces Rafaela Rezende as the new\u00a0<i>general manager (GM)\u00a0<\/i>gives<i>\u00a0<\/i>operation in Brazil. She has been with VTEX for over three years, and held the position of Vice President of Sales and\u00a0<i>Customer Experience<\/i>.<\/p>\n<p>Live, on the main stage of VTEX DAY, one of the biggest events in\u00a0<i>digital commerce<\/i> world, Rafael Forte, co-founder of VTEX, announced the promotion of the executive. To top off the surprise, VTEX coordinated the entry of the husband and daughter onto the stage at the time of the announcement and delivery of flowers.<\/p>\n<p>\u201cHaving my family by my side at that moment was symbolic. It was special. The biggest thrill of my life. I&#039;ll never forget. That moment reflects what VTEX is\u201d, reflects the executive.<\/p>\n<div id=\"attachment_64171\" style=\"width: 412px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-64171\" class=\"wp-image-64171\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/06\/unnamed-2-1-300x173.jpg\" alt=\"\" width=\"402\" height=\"232\" \/><p id=\"caption-attachment-64171\" class=\"wp-caption-text\">Caption: Rafaela Rezende, on stage at VTEX DAY 2023, receives flowers from her husband and daughter, to celebrate her promotion. Credits: Fmalta Agency \u2013 Gustavo Rampini Team.<\/p><\/div>\n<p>Rafaela has 20 years of experience in\u00a0<i>digital commerce<\/i>\u00a0in retail and technology companies such as B2W and iFood.<\/p>\n<p>\u201cWith an exceptional delivery, Rafaela has a brilliant and essential role in our team. Therefore, we want to recognize it and rely on its experience, in addition to extensive knowledge in\u00a0<i>digital commerce<\/i> to continue supporting our customers and accelerate our growth. With this nomination, we further reinforce our team aiming at our globalization strategy\u201d, comments Santiago Naranjo, Global Chief Revenue Office (CRO) of VTEX.<\/p>\n<p>The executive also thanked the dedication with which Rafa Forte exercised the position of <i>GM<\/i> over four years, during which the Company reached important milestones. Strong as a co-founder of VTEX will work tactically on global fronts. The Company, which already has customers in 38 countries and disputes the global leadership of\u00a0<i>digital commerce<\/i>\u00a0(IDC data), has been standing out with the unique offer of\u00a0<i>front end<\/i>, OMS (Order Management System) and marketplace on one platform\u00a0<i>composable<\/i>\u00a0and complete, which supports B2C, DTC and B2B formats.<\/p>\n<p>\u201cWe launched a B2B suite that is gaining traction abroad. It is a rupture with traditional and legacy models. Companies are starting to see VTEX as\u00a0<i>front end\u00a0<\/i>ERP, unifying all B2B and B2C order channels on a single platform for the consumer (<i>customer facing<\/i>)\u201d, says Rafael Forte about his new responsibility.<\/p>\n<p>\u201cBy unifying channels on a single platform, companies become much more efficient. Efficiency and architectural simplification are essential for retailers and brands to navigate the next 5 years of high volatility\u201d, concludes Rafael.<\/p>\n<p>VTEX, which has already been recognized as the number one Company in the world (highest ranked) for <i>Unified Commerce<\/i>\u00a0by Gartner,\u00a0<a href=\"https:\/\/s2306.imxsnd05.com\/link.php?code=bDpodHRwcyUzQSUyRiUyRmFzc2V0cy52dGV4LmNvbSUyRjo0MjQwMzk2ODg2OnNhbmRyYXNhbnRAZ21haWwuY29tOjc2YzkyMzo0Yg==\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/s2306.imxsnd05.com\/link.php?code%3DbDpodHRwcyUzQSUyRiUyRmFzc2V0cy52dGV4LmNvbSUyRjo0MjQwMzk2ODg2OnNhbmRyYXNhbnRAZ21haWwuY29tOjc2YzkyMzo0Yg%3D%3D&amp;source=gmail&amp;ust=1687023521782000&amp;usg=AOvVaw29URin0QsPJJCzlkp4dmxQ\">launched five new products on VTEX DAY<\/a>\u00a0that bring the sales representative and the brick-and-mortar salesperson to the center of the digital journey, further modernizing the architecture of digital commerce and boosting operational results.<\/p>\n<p>\u201cMy dream is to serve as an example for more female executives. Show that with dedication, hard work, technical expertise and family support, it is possible to reach the highest position \u2013 and be\u00a0<i>general manager<\/i>. May I inspire many other women\u201d, concludes Rafaela, still emotional about the recent announcement.<\/p>","protected":false},"excerpt":{"rendered":"<p>A executiva, que j\u00e1 liderava as \u00e1reas de Vendas e Atendimento ao Cliente, assume a lideran\u00e7a da opera\u00e7\u00e3o no Pa\u00eds A VTEX, plataforma global de com\u00e9rcio digital para grandes marcas e varejistas, anuncia Rafaela Rezende como a nova\u00a0general manager (GM)\u00a0da\u00a0opera\u00e7\u00e3o no Brasil. Ela est\u00e1 na VTEX h\u00e1 mais de tr\u00eas anos, e ocupava a posi\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":64171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[323,2083],"class_list":["post-64168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-customer-experience","tag-digital-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VTEX anuncia a promo\u00e7\u00e3o de Rafaela Rezende a general manager do Brasil - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/vtex-faz-surpresa-a-rafaela-rezende-ao-vivo-no-vtex-day-e-anuncia-sua-promocao-a-general-manager-do-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VTEX anuncia a promo\u00e7\u00e3o de Rafaela Rezende a general manager do Brasil - ABES\" \/>\n<meta property=\"og:description\" content=\"A executiva, que j\u00e1 liderava as \u00e1reas de Vendas e Atendimento ao Cliente, assume a lideran\u00e7a da opera\u00e7\u00e3o no Pa\u00eds A VTEX, plataforma global de com\u00e9rcio digital para grandes marcas e varejistas, anuncia Rafaela Rezende como a nova\u00a0general manager (GM)\u00a0da\u00a0opera\u00e7\u00e3o no Brasil. 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