{"id":63402,"date":"2023-06-06T08:46:05","date_gmt":"2023-06-06T11:46:05","guid":{"rendered":"https:\/\/abes.org.br\/?p=63402"},"modified":"2023-05-22T20:55:19","modified_gmt":"2023-05-22T23:55:19","slug":"chatgpt-provoca-aumento-no-investimento-em-inteligencia-artificial-para-45-dos-executivos-entrevistados-pelo-gartner","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/chatgpt-provoca-aumento-no-investimento-em-inteligencia-artificial-para-45-dos-executivos-entrevistados-pelo-gartner\/","title":{"rendered":"ChatGPT Drives Increased Investment in Artificial Intelligence for 45% of Executives Surveyed by Gartner"},"content":{"rendered":"<p style=\"text-align: center\"><span class=\"m_-1751952150744733138normaltextrun\"><i>70% of organizations are currently exploring the possibilities of Generative Artificial Intelligence<\/i><\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><\/p>\n<p><span class=\"m_-1751952150744733138normaltextrun\">O <\/span><a href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gartner.com\/en&amp;source=gmail&amp;ust=1684884118493000&amp;usg=AOvVaw2nyjQh36F1xhKhhOQhWRjI\"><span class=\"m_-1751952150744733138normaltextrun\"><b>Gartner<\/b><\/span><\/a><span class=\"m_-1751952150744733138normaltextrun\"><b>, <\/b><\/span><span class=\"m_-1751952150744733138normaltextrun\">world leader in research and advice for companies,<\/span><b> <\/b><span class=\"m_-1751952150744733138normaltextrun\">announces that 45% of executives surveyed for its latest global survey report increased investment in Artificial Intelligence driven by publicity generated by <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-12-08-why-is-chatgpt-making-waves-in-the-ai-market\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-12-08-why-is-chatgpt-making-waves-in-the-ai-market&amp;source=gmail&amp;ust=1684884118493000&amp;usg=AOvVaw2yx2llfNWpjnJULkQxlUCu\"><span class=\"m_-1751952150744733138normaltextrun\">ChatGPT<\/span><\/a><span class=\"m_-1751952150744733138normaltextrun\">. The Gartner survey also highlights that 70% of leaders say their companies are exploring the possibilities of Generative Artificial Intelligence, while 19% are already in the testing or production phase.<\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><\/p>\n<div id=\"attachment_63404\" style=\"width: 202px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-63404\" class=\"wp-image-63404\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/05\/francis.jpg\" alt=\"\" width=\"192\" height=\"190\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/05\/francis.jpg 232w, https:\/\/abes.org.br\/wp-content\/uploads\/2023\/05\/francis-12x12.jpg 12w\" sizes=\"(max-width: 192px) 100vw, 192px\" \/><p id=\"caption-attachment-63404\" class=\"wp-caption-text\">Frances Karamouzis, Vice President and Analyst at Gartner.<\/p><\/div>\n<p><span class=\"m_-1751952150744733138normaltextrun\">&quot;O <\/span><a href=\"https:\/\/www.gartner.com\/en\/articles\/beyond-chatgpt-the-future-of-generative-ai-for-enterprises\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gartner.com\/en\/articles\/beyond-chatgpt-the-future-of-generative-ai-for-enterprises&amp;source=gmail&amp;ust=1684884118493000&amp;usg=AOvVaw0IUIvExCUkcpjpTHVjKkDw\"><span class=\"m_-1751952150744733138normaltextrun\">frenzy around Generative Artificial Intelligence<\/span><\/a><span class=\"m_-1751952150744733138normaltextrun\"> shows no signs of slowing down,\u201d he said. <\/span><span class=\"m_-1751952150744733138normaltextrun\">Frances Karamouzis<\/span><span class=\"m_-1751952150744733138normaltextrun\">, Vice President and Analyst at Gartner. \u201cOrganizations are scrambling to determine how much money to invest in Generative Artificial Intelligence solutions, to detect which products are worth it, to identify when to start and how to mitigate the risks that come with this emerging technology.\u201d<\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><\/p>\n<p class=\"m_-1751952150744733138paragraph\"><span class=\"m_-1751952150744733138normaltextrun\">The survey was conducted with 2,544 respondents between March and April of this year with the aim of discussing the corporate impact of ChatGPT and Generative Artificial Intelligence. The results do not represent global findings or market mapping as a whole, but provide a relevant sample.<\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<p class=\"m_-1751952150744733138paragraph\"><span class=\"m_-1751952150744733138normaltextrun\">The benefits of Generative Artificial Intelligence outweigh the risks for 68% of respondents. Only 5% of executives identify more risks than benefits, but they may change their perspective as investments deepen.<\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<p class=\"m_-1751952150744733138paragraph\"><span class=\"m_-1751952150744733138normaltextrun\">\u201cInitial enthusiasm for a new technology can give way to a more rigorous analysis of the risks and implementation challenges,\u201d said Karamouzis. \u201cOrganizations are likely to encounter a range of <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-04-20-why-trust-and-security-are-essential-for-the-future-of-generative-ai\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-04-20-why-trust-and-security-are-essential-for-the-future-of-generative-ai&amp;source=gmail&amp;ust=1684884118493000&amp;usg=AOvVaw3uaN9y_Fs4aDxLrlQYrJiZ\"><span class=\"m_-1751952150744733138normaltextrun\">trust, risk, security, privacy and ethics<\/span><\/a><span class=\"m_-1751952150744733138normaltextrun\"> when they begin to develop and deploy Generative Artificial Intelligence\u201d.<\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<p class=\"m_-1751952150744733138paragraph\"><span class=\"m_-1751952150744733138normaltextrun\">Customer experience is the main focus of investments in Generative Artificial Intelligence. Despite the continuous winds <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-04-06-gartner-forecasts-worldwide-it-spending-to-grow-5-percent-in-2023\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-04-06-gartner-forecasts-worldwide-it-spending-to-grow-5-percent-in-2023&amp;source=gmail&amp;ust=1684884118493000&amp;usg=AOvVaw0XyAbO2NWBiBMS51L7eLM_\"><span class=\"m_-1751952150744733138normaltextrun\">economic opposites<\/span><\/a><span class=\"m_-1751952150744733138normaltextrun\">, only 17% of executives indicated cost optimization as the main objective of investments in technology. The quest to improve the customer experience is the most common main focus of investments, cited by 38% of respondents.<\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><u><\/u><u><\/u><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<p class=\"m_-1751952150744733138paragraph\" align=\"center\"><span class=\"m_-1751952150744733138normaltextrun\"><b>Main focus of investments in Generative Artificial Intelligence\u00a0<\/b><\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<p class=\"m_-1751952150744733138paragraph\" align=\"center\"><span class=\"m_-1751952150744733138normaltextrun\"><b>(percentage of respondents)<\/b><\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-63403\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/05\/image002-300x90.png\" alt=\"\" width=\"450\" height=\"135\" \/><\/p>\n<p align=\"center\"><span class=\"m_-1751952150744733138normaltextrun\"><i>Source: Gartner (May 2023)<\/i><\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><\/p>\n<p class=\"m_-1751952150744733138paragraph\"><span class=\"m_-1751952150744733138normaltextrun\">As organizations begin experimenting with Generative Artificial Intelligence, many are turning to use cases such as media content enhancement or code generation. While these efforts can generate strong value-added initially, Generative Artificial Intelligence has vast potential to support solutions that enhance work done by humans or machines to run business and IT processes autonomously.<\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<p class=\"m_-1751952150744733138paragraph\"><span class=\"m_-1751952150744733138normaltextrun\">&quot;You <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-08-22-gartner-survey-reveals-80-percent-of-executives-think-automation-can-be-applied-to-any-business-decision\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-08-22-gartner-survey-reveals-80-percent-of-executives-think-automation-can-be-applied-to-any-business-decision&amp;source=gmail&amp;ust=1684884118493000&amp;usg=AOvVaw0EwuGTD8zzaVeuHVJYnlSn\"><span class=\"m_-1751952150744733138normaltextrun\">self-employed business<\/span><\/a><span class=\"m_-1751952150744733138normaltextrun\">, which will be the next macro phase of technological change, can mitigate impacts of <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-06-28-how-cios-should-respond-to-inflation\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-06-28-how-cios-should-respond-to-inflation&amp;source=gmail&amp;ust=1684884118493000&amp;usg=AOvVaw3USdLKpwlEkl9N6YucJLsL\"><span class=\"m_-1751952150744733138normaltextrun\">inflation<\/span><\/a><span class=\"m_-1751952150744733138normaltextrun\">, <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-03-07-do-recent-layoffs-mean-the-tech-talent-crunch-is-over\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-03-07-do-recent-layoffs-mean-the-tech-talent-crunch-is-over&amp;source=gmail&amp;ust=1684884118493000&amp;usg=AOvVaw3bffpUhT6gIksXQvDzSHCW\"><span class=\"m_-1751952150744733138normaltextrun\">talent shortage<\/span><\/a><span class=\"m_-1751952150744733138normaltextrun\"> and even economic crises,\u201d said Karamouzis. \u201cCEOs and CIOs who leverage Generative Artificial Intelligence to drive transformation through new products and business models will find tremendous opportunities for revenue growth.\u201d<\/span><span class=\"m_-1751952150744733138eop\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>70% das organiza\u00e7\u00f5es est\u00e3o atualmente explorando as possibilidades da Intelig\u00eancia Artificial Generativa\u00a0 O Gartner, l\u00edder mundial em pesquisa e aconselhamento para empresas, anuncia que 45% dos executivos entrevistados para sua mais recente pesquisa global relatam aumento no investimento em Intelig\u00eancia Artificial incentivado pela publicidade gerada pelo ChatGPT. A pesquisa do Gartner destaca, ainda, que 70% [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[3726,1114,3699],"class_list":["post-63402","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias","tag-chatgpt","tag-gartner","tag-inteligencia-artificial-generativa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChatGPT provoca aumento no investimento em Intelig\u00eancia Artificial para 45% dos executivos entrevistados pelo Gartner - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/chatgpt-provoca-aumento-no-investimento-em-inteligencia-artificial-para-45-dos-executivos-entrevistados-pelo-gartner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT provoca aumento no investimento em Intelig\u00eancia Artificial para 45% dos executivos entrevistados pelo Gartner - ABES\" \/>\n<meta property=\"og:description\" content=\"70% das organiza\u00e7\u00f5es est\u00e3o atualmente explorando as possibilidades da Intelig\u00eancia Artificial Generativa\u00a0 O Gartner, l\u00edder mundial em pesquisa e aconselhamento para empresas, anuncia que 45% dos executivos entrevistados para sua mais recente pesquisa global relatam aumento no investimento em Intelig\u00eancia Artificial incentivado pela publicidade gerada pelo ChatGPT. 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