{"id":61906,"date":"2023-05-12T08:39:58","date_gmt":"2023-05-12T11:39:58","guid":{"rendered":"https:\/\/abes.org.br\/?p=61906"},"modified":"2023-04-27T21:47:42","modified_gmt":"2023-04-28T00:47:42","slug":"kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/","title":{"rendered":"KPMG points out 4 priority strategies for the success of telecommunications companies"},"content":{"rendered":"

\"\"The future of telecommunications companies depends on assertive strategies considering a scenario of new technologies, regulatory uncertainty and risk of recession. These are new challenges to traditional business models, with the intensification of consumer expectations and an unprecedented growth in hyper-competitiveness. The sector is also being impacted by the need to contemplate the ESG agenda and increasing regulatory pressure, a scenario that will directly impact the future of these companies. These are some of the conclusions of the publication \u201cFuture of Telco\u201d, conducted by KPMG with more than 300 leading executives in telecommunications organizations in different countries.<\/u><\/u>\u00a0<\/u><\/u><\/p>\n

The content also highlighted that, in this challenging scenario, there is no lack of opportunities for growth. To survive and grow in this new reality, telecommunications companies must prioritize 4 main strategies:<\/u><\/u>\u00a0<\/strong><\/u><\/u><\/p>\n

1- Network duplication: it is essential that telecommunications companies expand investments and approaches in connectivity and network infrastructure. The focus should be on providing connectivity at scale, speed and high availability.<\/u><\/u>\u00a0<\/strong><\/u><\/u><\/p>\n

2- Focus on\u00a0front end<\/i>\u00a0digital: It is a strategic imperative for them to focus on sales and\u00a0front end marketing<\/i>, leaving connectivity and most services to others\u00a0players<\/i>. success in\u00a0front end<\/i>\u00a0digital can require a significant ecosystem of partnerships and alliances, more focus on product innovation and customer experience.<\/u><\/u>\u00a0<\/strong><\/u><\/u><\/p>\n

3- Improvement of managed services: this path is very promising, which basically consists of moving up the value chain by offering a complete set of solutions to customers. The possibility of adding value is vast. At the\u00a0business to business<\/i>\u00a0telecom companies already offer solutions such as security and network service management (NaaS). To remain relevant, they need to create services, develop increasingly better ecosystems and bet on strategies based on\u00a0insights<\/i>.<\/u><\/u>\u00a0<\/u><\/u><\/p>\n

4- Do the jump\u00a0telco-to-techco<\/i>: the pun means something like \u201cto evolve from telecommunication to technological telecommunication\u201d. Many telcos are trying to reinvent themselves as tech companies. However, this is not simple and, in order to achieve this goal, in addition to a lot of strategic planning, they need to invest more in partnerships.<\/u><\/u>\u00a0<\/u><\/u><\/p>\n

\u201cIn addition to the four strategies mentioned above and transversally, given the global expansion of 5G networks, connectivity through APIS (Application Programming Interfaces) will provide great opportunities for the development of new business models and ways of monetizing the network based on of data usage. Personalizing the consumer journey and connecting brands will improve the customer experience in real time and in a truly contextualized way using technologies such as\u00a0edge computing<\/i>\u201d, says M\u00e1rcio Kanamaru, partner-leader of Technology, Media and Telecommunications at KPMG in Brazil and South America.<\/p>","protected":false},"excerpt":{"rendered":"

O futuro das empresas de telecomunica\u00e7\u00f5es depende de estrat\u00e9gias assertivas considerando um cen\u00e1rio de novas tecnologias, incerteza regulat\u00f3ria e risco de recess\u00e3o. S\u00e3o novos desafios aos modelos tradicionais de neg\u00f3cio, com intensifica\u00e7\u00e3o das expectativas dos consumidores e um crescimento em escala sem precedentes da hipercompetitividade. O setor tamb\u00e9m est\u00e1 sendo impactado pela necessidade de contemplar […]<\/p>\n","protected":false},"author":10,"featured_media":61907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[1624,3997,3996,3662],"class_list":["post-61906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-edge-computing","tag-empresas-de-telecomunicacoes","tag-front-end-marketing","tag-redes-5g"],"acf":[],"yoast_head":"\nKPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es - ABES\" \/>\n<meta property=\"og:description\" content=\"O futuro das empresas de telecomunica\u00e7\u00f5es depende de estrat\u00e9gias assertivas considerando um cen\u00e1rio de novas tecnologias, incerteza regulat\u00f3ria e risco de recess\u00e3o. S\u00e3o novos desafios aos modelos tradicionais de neg\u00f3cio, com intensifica\u00e7\u00e3o das expectativas dos consumidores e um crescimento em escala sem precedentes da hipercompetitividade. O setor tamb\u00e9m est\u00e1 sendo impactado pela necessidade de contemplar […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abes.org.br\/en\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/\" \/>\n<meta property=\"og:site_name\" content=\"ABES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ABES.software\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T11:39:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/04\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor ABES\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:site\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor ABES\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/\"},\"author\":{\"name\":\"Editor ABES\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/d65ed84c8883a123fe668129fd6a7ed3\"},\"headline\":\"KPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es\",\"datePublished\":\"2023-05-12T11:39:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/\"},\"wordCount\":512,\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg\",\"keywords\":[\"Edge Computing\",\"empresas de telecomunica\u00e7\u00f5es\",\"front-end marketing\",\"redes 5G\"],\"articleSection\":[\"-Coluna 4\",\"\u00daltimas not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/\",\"name\":\"KPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es - ABES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg\",\"datePublished\":\"2023-05-12T11:39:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/abes.org.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"name\":\"ABES\",\"description\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abes.org.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\",\"name\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"width\":324,\"height\":70,\"caption\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ABES.software\",\"https:\\\/\\\/x.com\\\/ABES_SOFTWARE\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/abes-software\\\/\",\"https:\\\/\\\/www.instagram.com\\\/abes_software\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/d65ed84c8883a123fe668129fd6a7ed3\",\"name\":\"Editor ABES\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"caption\":\"Editor ABES\"},\"url\":\"https:\\\/\\\/abes.org.br\\\/en\\\/author\\\/editor-abes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es - ABES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abes.org.br\/en\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/","og_locale":"en_US","og_type":"article","og_title":"KPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es - ABES","og_description":"O futuro das empresas de telecomunica\u00e7\u00f5es depende de estrat\u00e9gias assertivas considerando um cen\u00e1rio de novas tecnologias, incerteza regulat\u00f3ria e risco de recess\u00e3o. S\u00e3o novos desafios aos modelos tradicionais de neg\u00f3cio, com intensifica\u00e7\u00e3o das expectativas dos consumidores e um crescimento em escala sem precedentes da hipercompetitividade. O setor tamb\u00e9m est\u00e1 sendo impactado pela necessidade de contemplar […]","og_url":"https:\/\/abes.org.br\/en\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/","og_site_name":"ABES","article_publisher":"https:\/\/www.facebook.com\/ABES.software","article_published_time":"2023-05-12T11:39:58+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/04\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg","type":"image\/jpeg"}],"author":"Editor ABES","twitter_card":"summary_large_image","twitter_creator":"@ABES_SOFTWARE","twitter_site":"@ABES_SOFTWARE","twitter_misc":{"Written by":"Editor ABES","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/#article","isPartOf":{"@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/"},"author":{"name":"Editor ABES","@id":"https:\/\/abes.org.br\/#\/schema\/person\/d65ed84c8883a123fe668129fd6a7ed3"},"headline":"KPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es","datePublished":"2023-05-12T11:39:58+00:00","mainEntityOfPage":{"@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/"},"wordCount":512,"publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"image":{"@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/04\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg","keywords":["Edge Computing","empresas de telecomunica\u00e7\u00f5es","front-end marketing","redes 5G"],"articleSection":["-Coluna 4","\u00daltimas not\u00edcias"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/","url":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/","name":"KPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es - ABES","isPartOf":{"@id":"https:\/\/abes.org.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/#primaryimage"},"image":{"@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/04\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg","datePublished":"2023-05-12T11:39:58+00:00","breadcrumb":{"@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/#primaryimage","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/04\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/04\/telecomunicacao-blue-optic-fiber-with-ethernet-cables-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/abes.org.br\/kpmg-aponta-4-estrategias-prioritarias-para-o-sucesso-das-empresas-de-telecomunicacoes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/abes.org.br\/"},{"@type":"ListItem","position":2,"name":"KPMG aponta 4 estrat\u00e9gias priorit\u00e1rias para o sucesso das empresas de telecomunica\u00e7\u00f5es"}]},{"@type":"WebSite","@id":"https:\/\/abes.org.br\/#website","url":"https:\/\/abes.org.br\/","name":"ABES","description":"Brazilian Association of Software Companies","publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abes.org.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abes.org.br\/#organization","name":"Brazilian Association of Software Companies","url":"https:\/\/abes.org.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","width":324,"height":70,"caption":"Associa\u00e7\u00e3o Brasileira das Empresas de Software"},"image":{"@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ABES.software","https:\/\/x.com\/ABES_SOFTWARE","https:\/\/www.linkedin.com\/company\/abes-software\/","https:\/\/www.instagram.com\/abes_software\/"]},{"@type":"Person","@id":"https:\/\/abes.org.br\/#\/schema\/person\/d65ed84c8883a123fe668129fd6a7ed3","name":"ABES Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","caption":"Editor ABES"},"url":"https:\/\/abes.org.br\/en\/author\/editor-abes\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-13 23:10:48","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/61906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/comments?post=61906"}],"version-history":[{"count":1,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/61906\/revisions"}],"predecessor-version":[{"id":61908,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/61906\/revisions\/61908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/media\/61907"}],"wp:attachment":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/media?parent=61906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/categories?post=61906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/tags?post=61906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}