{"id":60078,"date":"2023-04-06T08:29:43","date_gmt":"2023-04-06T11:29:43","guid":{"rendered":"https:\/\/abes.org.br\/?p=60078"},"modified":"2023-03-29T20:39:14","modified_gmt":"2023-03-29T23:39:14","slug":"pesquisa-do-gartner-indica-que-72-dos-lideres-mundiais-de-alta-tecnologia-esperam-aumentar-a-receita-em-2023","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/pesquisa-do-gartner-indica-que-72-dos-lideres-mundiais-de-alta-tecnologia-esperam-aumentar-a-receita-em-2023\/","title":{"rendered":"Gartner Research Indicates 72% of the World&#039;s High-Tech Leaders Expect to Increase Revenue in 2023"},"content":{"rendered":"<p style=\"text-align: center\"><i>Executives will need confidence in their ability to execute to respond to market changes in search of growth.<\/i><\/p>\n<div>\n<p class=\"m_7992547935743164473paragraph\"><span class=\"m_7992547935743164473normaltextrun\">Despite the current\u00a0<\/span><a href=\"https:\/\/www.gartner.com\/en\/doc\/787324-leading-now-when-uncertainty-upsets-business-as-usual?utm_source=press-release&amp;utm_medium=promotion&amp;utm_campaign=RM_GB_2023_HT_NPP_PR1_LEADINGNOW&amp;utm_term=gi\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bra01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fwww.gartner.com%252Fen%252Fdoc%252F787324-leading-now-when-uncertainty-upsets-business-as-usual%253Futm_source%253Dpress-release%2526utm_medium%253Dpromotion%2526utm_campaign%253DRM_GB_2023_HT_NPP_PR1_LEADINGNOW%2526utm_term%253Dgi%26data%3D05%257C01%257C%257C79460747ddb7406f3a1108db2ba451f9%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C638151756991091971%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3DLAsFOs2qoBXoz65g9OJ2ow1F7%252FII2usL%252Bt9el%252FP%252BRY8%253D%26reserved%3D0&amp;source=gmail&amp;ust=1680218389082000&amp;usg=AOvVaw1YEHLUDydMb4VN-OTxUQY-\"><span class=\"m_7992547935743164473normaltextrun\">economic uncertainties<\/span><\/a><a href=\"https:\/\/www.gartner.com\/en\/doc\/787324-leading-now-when-uncertainty-upsets-business-as-usual?utm_source=press-release&amp;utm_medium=promotion&amp;utm_campaign=RM_GB_2023_HT_NPP_PR1_LEADINGNOW&amp;utm_term=gi\"><span class=\"m_7992547935743164473normaltextrun\"><u>s<\/u><\/span><\/a><span class=\"m_7992547935743164473normaltextrun\">, 72% of high-tech leaders in the US, Canada and Western Europe plan to grow their companies&#039; revenue in 2023, according to the latest research from the\u00a0<\/span><span class=\"m_7992547935743164473normaltextrun\"><b>Gartner<\/b><\/span><span class=\"m_7992547935743164473normaltextrun\">, a world leader in business research and advice. Furthermore, nearly half of these leaders believe they can outperform this year&#039;s competition. Gartner research was conducted in the second half of 2022, with 195 respondents from the United States, Canada, United Kingdom, France and Germany to understand how economic turmoil poses challenges for the world&#039;s key markets and to measure confidence in the ability to implement plans and measures to deal with uncertainties.<\/span><span class=\"m_7992547935743164473eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<\/div>\n<div>\n<p class=\"m_7992547935743164473paragraph\"><span class=\"m_7992547935743164473normaltextrun\">&quot;Overcoming the market through times of instability requires an above-average ability to address growth challenges,&quot; said Mark McDonald, vice president of Gartner. \u201cThe survey results indicate that nearly half of companies (46%) do not have sufficient execution capacity to reliably achieve their goals.\u201d<\/span><span class=\"m_7992547935743164473eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<\/div>\n<div>\n<p class=\"m_7992547935743164473paragraph\"><span class=\"m_7992547935743164473normaltextrun\">The survey found that many tech leaders started 2023 prepared for a possible recession. Paradoxically, many of the actions taken were focused on reducing costs, instead of focusing on increasing revenue and market relevance.<\/span><span class=\"m_7992547935743164473eop\">\u00a0<\/span><\/p>\n<p style=\"text-align: center\"><b>Reductions already scheduled by technology service providers<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-60079 aligncenter\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/03\/image-300x190.png\" alt=\"\" width=\"544\" height=\"344\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/03\/image-300x190.png 300w, https:\/\/abes.org.br\/wp-content\/uploads\/2023\/03\/image-18x12.png 18w, https:\/\/abes.org.br\/wp-content\/uploads\/2023\/03\/image.png 481w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/p>\n<p style=\"text-align: center\"><span class=\"m_7992547935743164473normaltextrun\"><i>Source: Gartner (March 2023)<\/i><\/span><span class=\"m_7992547935743164473eop\">\u00a0<\/span><\/p>\n<div>\n<p class=\"m_7992547935743164473paragraph\"><span class=\"m_7992547935743164473normaltextrun\"><b>Increasing the relevance of technology solutions is the key to growth \u2013\u00a0<\/b><\/span><span class=\"m_7992547935743164473normaltextrun\">Gartner predicts that\u00a0<\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-01-18-gartner-forecasts-worldwide-it-spending-to-grow-2-percent-in-2023\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bra01.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fwww.gartner.com%252Fen%252Fnewsroom%252Fpress-releases%252F2023-01-18-gartner-forecasts-worldwide-it-spending-to-grow-2-percent-in-2023%26data%3D05%257C01%257C%257C79460747ddb7406f3a1108db2ba451f9%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C638151756991091971%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3DSrQRdpJM8FWkPHiwamlcnHFkilgWNqMYJEsKkRtB434%253D%26reserved%3D0&amp;source=gmail&amp;ust=1680218389083000&amp;usg=AOvVaw2sj91axKu_jgiioYiVqKc9\"><span class=\"m_7992547935743164473normaltextrun\">general IT spending will grow by 2.4% in 2023<\/span><\/a><span class=\"m_7992547935743164473normaltextrun\">, with corporate investments in the sector projected to increase by 4.1%. The context of these contributions is changing as buyers increasingly value and invest in business outcomes rather than buying solutions.<\/span><span class=\"m_7992547935743164473eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<\/div>\n<div>\n<p class=\"m_7992547935743164473paragraph\"><span class=\"m_7992547935743164473normaltextrun\">\u201cChanging circumstances challenge the relevance of technology resources. Gartner views relevance as the connection between a vendor&#039;s solution and how applicable it is to current customer needs. This connection exists at all levels, from C-level (high-level executives) to developers. Without relevance, we see extended sales cycles and higher risk renewals,\u201d says McDonald.<\/span><span class=\"m_7992547935743164473eop\">\u00a0<\/span><u><\/u><u><\/u><\/p>\n<\/div>\n<div>\n<p class=\"m_7992547935743164473paragraph\"><span class=\"m_7992547935743164473normaltextrun\">The landscape is dynamic and requires leaders to increase their relevance now and whenever the context changes in the near term, with the aim of positioning solutions for future growth when economic conditions become favorable in the next economy. \u201cIt&#039;s up to suppliers to identify when the context changes to rebuild messaging and repositioning to meet customers where they are,\u201d says McDonald.<\/span><span class=\"m_7992547935743164473eop\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Os executivos precisar\u00e3o confiar em sua capacidade de execu\u00e7\u00e3o\u00a0para responder \u00e0s mudan\u00e7as do mercado em busca de\u00a0crescimento Apesar das atuais\u00a0incertezas\u00a0econ\u00f4micas, 72% dos l\u00edderes de alta tecnologia nos Estados Unidos, Canad\u00e1 e Europa Ocidental planejam\u00a0aumentar a receita de suas empresas em 2023, de acordo com a mais nova pesquisa do\u00a0Gartner, l\u00edder mundial em pesquisa e aconselhamento [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":60079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[1114,3646,693,2157],"class_list":["post-60078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-4","category-ultimas-noticias","tag-gartner","tag-gastos-com-ti","tag-recursos-tecnologicos","tag-servicos-de-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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