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with the purpose of\u00a0To engage the final consumer, the action consisted of recording audio of up to 15 seconds and making the waves produced by the users' voices reproduce the shape of the classic Coca-Cola bottle.\u00a0<\/strong>With this, the user with a high score by the AI received guidance on how to redeem their Christmas gifts: iFood gift cards worth R$ 40, in addition to competing for R$10,000.00 to use in Magalu's e-commerce.\u00a0<\/u><\/u><\/p>\n The initiative generated an engagement of\u00a094 thousand unique users<\/strong>, of which around 900 were awarded. There were even those who sent more than 3,800 attempts to get it.\u00a0<\/u><\/u><\/p>\n \u201cIt took two months of intense training for our team so that the virtual assistant was able to recognize the silhouette of the bottle from the infinite possibilities of audio that could be produced in 15 seconds. In addition, KORA learned to judge the contents received and to classify the winning users\u201d, comments\u00a0Juliano Braz, VP of Sales Take Blip<\/strong>.\u00a0<\/u><\/u><\/p>\n Asynchronous and digital communication is one of the big trends nowadays. People no longer want to communicate like they used to. The more users of a brand interact with it, the more information will be obtained and with that it is possible to evolve the delivered product.\u00a0<\/u><\/u><\/p>\n \u201cCoca-Cola's Christmas campaign celebrated the power and magic of this time of year celebration to overcome obstacles and bring people together. Among the 94 thousand unique users who sent audios to our relationship channel, we are sure that many had moments of connection with friends and family in the challenge of drawing the silhouette of our iconic bottle with the audios while having fun, and that is what we want , make the moments of connection between people magical and unique!\u201d,\u00a0highlights Ted Ketterer, Marketing Director of Coca-Cola Brazil.<\/strong><\/p>","protected":false},"excerpt":{"rendered":" A a\u00e7\u00e3o, que premiou 900 pessoas, permitiu que as ondas de voz dos usu\u00e1rios reproduzissem o formato da cl\u00e1ssica garrafa de Coca-Cola Nos \u00faltimos anos, a\u00a0Coca-Cola Brasil\u00a0se uniu \u00e0\u00a0Take Blip, plataforma l\u00edder em intera\u00e7\u00f5es inteligentes entre marcas e consumidores nos principais aplicativos de mensagem,\u00a0para desenvolver dois contatos inteligentes voltados aos clientes finais da marca e […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-57435","post","type-post","status-publish","format-standard","hentry","category-ultimas-noticias"],"acf":[],"yoast_head":"\n