{"id":56165,"date":"2023-01-31T08:53:46","date_gmt":"2023-01-31T11:53:46","guid":{"rendered":"https:\/\/abes.org.br\/?p=56165"},"modified":"2023-01-16T16:36:09","modified_gmt":"2023-01-16T19:36:09","slug":"gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/","title":{"rendered":"Gartner predicts that data and analytics will be top priorities for achieving customer service and support goals in 2023"},"content":{"rendered":"

New Gartner Research<\/i><\/span>\u00a0<\/i><\/span>points out that leaders in the areas of support and customer service should seek resources<\/i><\/span>\u00a0<\/i><\/span>fingerprints<\/i><\/span>\u00a0<\/i><\/span>to automate or eliminate inefficient processes\u00a0<\/i><\/span>\u00a0<\/span><\/p>\n

O\u00a0<\/span>Gartner<\/b><\/span>, a world leader in research and advice for businesses, announces a new survey of 283 customer service and support leaders that predicts that<\/span>\u00a0<\/span>data and<\/span>\u00a0<\/span>Analytics<\/i><\/span>\u00a0will be<\/span>\u00a0<\/span>priorities in 2023, being considered<\/span>\u00a0<\/span>\u201cvery or extremely important\u201d for 84% of respondents in their work for<\/span>\u00a0<\/span>achieve organizational goals<\/span>\u00a0<\/span>this year.<\/span>\u00a0<\/span>The Gartner<\/span>\u00a0<\/span>also reveals that<\/span>\u00a0<\/span>the effectiveness of the digital channel<\/span>\u00a0<\/span>is \u201cvery or extremely important\u201d for 80% of respondents, along with<\/span>\u00a0<\/span>performance and employee development for quality assurance.<\/span>\u00a0<\/span><\/u><\/u><\/p>\n

\"\"

Jonathan Schmidt, Senior Director and Gartner Consultant<\/p><\/div>\n

Gartner's research<\/span>\u00a0<\/span>further indicates that improving operations and expanding the business are the two most important business goals for<\/span>\u00a0<\/span>this year. \u201cUnderstanding the needs and expectations of<\/span>\u00a0<\/span>consumers, evaluating their service experiences, will be essential to improve loyalty and create value, especially when organizations face economic headwinds\u201d,<\/span>\u00a0<\/span>affirms\u00a0<\/span>Jonathan Schmidt<\/span>,<\/span>\u00a0<\/span>Director<\/span>\u00a0<\/span>Senior and Consultant<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>gartner for\u00a0<\/span>Customer Service and Support Practice<\/span><\/a>.<\/span>\u00a0<\/span>According to him,<\/span>\u00a0<\/span>"run<\/span>\u00a0<\/span>this vision requires investment in data<\/span>\u00a0<\/span>and<\/span>\u00a0<\/span>Analytics<\/i><\/span>, knowledge management and a lasting partnership with the<\/span>\u00a0<\/span>YOU."<\/span>\u00a0<\/span><\/u><\/u><\/p>\n

Against<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>recent<\/span>\u00a0<\/span>economic fluctuations<\/span><\/a>, the leaders<\/span>\u00a0<\/span>of the service and support areas plan<\/span>\u00a0<\/span>dedicate more resources to improving, automating, or eliminating inefficient processes<\/span>\u00a0<\/span>(59% of respondents), migrate<\/span>\u00a0<\/span>most of the service volume<\/span>\u00a0<\/span>digital and self-service channels (51%) and contribute<\/span>\u00a0<\/span>for<\/span>\u00a0<\/span>create value for customers (46%) in the near future.<\/span>\u00a0<\/span><\/u><\/u><\/p>\n

\u201cIn tough economic times, customer service and support leaders are often encouraged by their<\/span>\u00a0<\/span>directors<\/span><\/a>\u00a0financial<\/u><\/span>\u00a0to be content with what they have.\u201d<\/span>\u00a0<\/span>says Schmidt. \u201cGiven the difficulty of hiring and retaining talent, however, it makes sense that they are addressing inefficiencies and prioritizing digital channels as a strategy to reduce costs without<\/span>\u00a0<\/span>decrease the number of<\/span>\u00a0<\/span>employees or sacrificing the customer experience.\u201d<\/span>\u00a0<\/span><\/u><\/u><\/p>\n

With these research findings, Gartner analyst<\/span>\u00a0<\/span>does<\/span>\u00a0<\/span>three important<\/span>\u00a0<\/span>recommendations for customer service and support leaders:<\/span>\u00a0<\/span><\/u><\/u>\u00a0<\/span><\/u><\/u><\/p>\n

1-<\/span>\u00a0<\/span>Collect actionable customer data across all channels<\/b><\/span>\u00a0through a program<\/span>\u00a0<\/span>Voice of Customers (VoC) analysis<\/span>\u00a0<\/span>Voice<\/i><\/span>\u00a0<\/i><\/span>of<\/i><\/span>\u00a0Clients<\/i><\/span>, in English) robust, that goes beyond research and incorporates more advanced methods on analysis of speech, text and digital experience of<\/span>\u00a0<\/span>Analytics<\/span>.<\/span>\u00a0<\/span>Take advantage of these methods for decisions about<\/span>\u00a0<\/span>hiring and training<\/span>\u00a0<\/span>people, processes and technologies. This is the key to a successful customer service function.<\/span>\u00a0<\/span>consumers;<\/span>\u00a0<\/span><\/u><\/u>\u00a0<\/span><\/u><\/u><\/p>\n

2-<\/span>\u00a0<\/span>Build digital self-service teams<\/b><\/span>\u00a0to oversee digital fulfillment capabilities strategy, manage channels as products, and work closely with data analysts to develop and measure success metrics;<\/span>\u00a0<\/span><\/u><\/u>\u00a0<\/span><\/u><\/u><\/p>\n

3-<\/span>\u00a0<\/span>Empower service agents<\/b><\/span>\u00a0<\/b><\/span>to the<\/b><\/span>\u00a0<\/b><\/span>customers<\/b><\/span>\u00a0with technology, including connected desktops, to help them better guide customers through the resolution of any demands.<\/span>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Nova pesquisa do Gartner\u00a0destaca que l\u00edderes das \u00e1reas de\u00a0suporte e atendimento aos\u00a0clientes devem\u00a0buscar\u00a0recursos\u00a0digitais\u00a0para automatizar ou eliminar processos ineficientes\u00a0\u00a0 O\u00a0Gartner, l\u00edder mundial em pesquisa e aconselhamento para empresas,\u00a0anuncia nova pesquisa com 283 l\u00edderes de atendimento e suporte a clientes que prev\u00ea que\u00a0dados\u00a0e\u00a0Analytics\u00a0ser\u00e3o\u00a0prioridades\u00a0em 2023, sendo\u00a0considerados\u00a0\u201cmuito ou extremamente importantes\u201d para\u00a084% dos entrevistados em seus trabalhos para\u00a0atingir metas organizacionais\u00a0este […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[],"class_list":["post-56165","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias"],"acf":[],"yoast_head":"\nGartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023 - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023 - ABES\" \/>\n<meta property=\"og:description\" content=\"Nova pesquisa do Gartner\u00a0destaca que l\u00edderes das \u00e1reas de\u00a0suporte e atendimento aos\u00a0clientes devem\u00a0buscar\u00a0recursos\u00a0digitais\u00a0para automatizar ou eliminar processos ineficientes\u00a0\u00a0 O\u00a0Gartner, l\u00edder mundial em pesquisa e aconselhamento para empresas,\u00a0anuncia nova pesquisa com 283 l\u00edderes de atendimento e suporte a clientes que prev\u00ea que\u00a0dados\u00a0e\u00a0Analytics\u00a0ser\u00e3o\u00a0prioridades\u00a0em 2023, sendo\u00a0considerados\u00a0\u201cmuito ou extremamente importantes\u201d para\u00a084% dos entrevistados em seus trabalhos para\u00a0atingir metas organizacionais\u00a0este […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abes.org.br\/en\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"ABES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ABES.software\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T11:53:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/01\/jonathan-schmidt.jpg\" \/>\n<meta name=\"author\" content=\"Editor ABES\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:site\" content=\"@ABES_SOFTWARE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor ABES\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/\"},\"author\":{\"name\":\"Editor ABES\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/d65ed84c8883a123fe668129fd6a7ed3\"},\"headline\":\"Gartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023\",\"datePublished\":\"2023-01-31T11:53:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/\"},\"wordCount\":564,\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/jonathan-schmidt.jpg\",\"articleSection\":[\"-Coluna 4\",\"\u00daltimas not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/\",\"name\":\"Gartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023 - ABES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/jonathan-schmidt.jpg\",\"datePublished\":\"2023-01-31T11:53:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/jonathan-schmidt.jpg\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/jonathan-schmidt.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/abes.org.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#website\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"name\":\"ABES\",\"description\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abes.org.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#organization\",\"name\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\",\"url\":\"https:\\\/\\\/abes.org.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"contentUrl\":\"https:\\\/\\\/abes.org.br\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png\",\"width\":324,\"height\":70,\"caption\":\"Associa\u00e7\u00e3o Brasileira das Empresas de Software\"},\"image\":{\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ABES.software\",\"https:\\\/\\\/x.com\\\/ABES_SOFTWARE\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/abes-software\\\/\",\"https:\\\/\\\/www.instagram.com\\\/abes_software\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/abes.org.br\\\/#\\\/schema\\\/person\\\/d65ed84c8883a123fe668129fd6a7ed3\",\"name\":\"Editor ABES\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g\",\"caption\":\"Editor ABES\"},\"url\":\"https:\\\/\\\/abes.org.br\\\/en\\\/author\\\/editor-abes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023 - ABES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abes.org.br\/en\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/","og_locale":"en_US","og_type":"article","og_title":"Gartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023 - ABES","og_description":"Nova pesquisa do Gartner\u00a0destaca que l\u00edderes das \u00e1reas de\u00a0suporte e atendimento aos\u00a0clientes devem\u00a0buscar\u00a0recursos\u00a0digitais\u00a0para automatizar ou eliminar processos ineficientes\u00a0\u00a0 O\u00a0Gartner, l\u00edder mundial em pesquisa e aconselhamento para empresas,\u00a0anuncia nova pesquisa com 283 l\u00edderes de atendimento e suporte a clientes que prev\u00ea que\u00a0dados\u00a0e\u00a0Analytics\u00a0ser\u00e3o\u00a0prioridades\u00a0em 2023, sendo\u00a0considerados\u00a0\u201cmuito ou extremamente importantes\u201d para\u00a084% dos entrevistados em seus trabalhos para\u00a0atingir metas organizacionais\u00a0este […]","og_url":"https:\/\/abes.org.br\/en\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/","og_site_name":"ABES","article_publisher":"https:\/\/www.facebook.com\/ABES.software","article_published_time":"2023-01-31T11:53:46+00:00","og_image":[{"url":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/01\/jonathan-schmidt.jpg","type":"","width":"","height":""}],"author":"Editor ABES","twitter_card":"summary_large_image","twitter_creator":"@ABES_SOFTWARE","twitter_site":"@ABES_SOFTWARE","twitter_misc":{"Written by":"Editor ABES","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/#article","isPartOf":{"@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/"},"author":{"name":"Editor ABES","@id":"https:\/\/abes.org.br\/#\/schema\/person\/d65ed84c8883a123fe668129fd6a7ed3"},"headline":"Gartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023","datePublished":"2023-01-31T11:53:46+00:00","mainEntityOfPage":{"@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/"},"wordCount":564,"publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"image":{"@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/01\/jonathan-schmidt.jpg","articleSection":["-Coluna 4","\u00daltimas not\u00edcias"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/","url":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/","name":"Gartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023 - ABES","isPartOf":{"@id":"https:\/\/abes.org.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/#primaryimage"},"image":{"@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/01\/jonathan-schmidt.jpg","datePublished":"2023-01-31T11:53:46+00:00","breadcrumb":{"@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/#primaryimage","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/01\/jonathan-schmidt.jpg","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/01\/jonathan-schmidt.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/abes.org.br\/gartner-preve-que-dados-e-analytics-serao-as-principais-prioridades-para-atingir-metas-de-atendimento-e-suporte-a-clientes-em-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/abes.org.br\/"},{"@type":"ListItem","position":2,"name":"Gartner prev\u00ea que dados e Analytics ser\u00e3o as principais prioridades para atingir metas de atendimento e suporte a clientes em 2023"}]},{"@type":"WebSite","@id":"https:\/\/abes.org.br\/#website","url":"https:\/\/abes.org.br\/","name":"ABES","description":"Brazilian Association of Software Companies","publisher":{"@id":"https:\/\/abes.org.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abes.org.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abes.org.br\/#organization","name":"Brazilian Association of Software Companies","url":"https:\/\/abes.org.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/","url":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","contentUrl":"https:\/\/abes.org.br\/wp-content\/uploads\/2020\/09\/logo_abes_marca_d_tagline_horizontal_verde-amarelo_cmyk.png","width":324,"height":70,"caption":"Associa\u00e7\u00e3o Brasileira das Empresas de Software"},"image":{"@id":"https:\/\/abes.org.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ABES.software","https:\/\/x.com\/ABES_SOFTWARE","https:\/\/www.linkedin.com\/company\/abes-software\/","https:\/\/www.instagram.com\/abes_software\/"]},{"@type":"Person","@id":"https:\/\/abes.org.br\/#\/schema\/person\/d65ed84c8883a123fe668129fd6a7ed3","name":"ABES Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b207abce016c5e2ad6bf38914af9ad16e277128bb9b06dabb05bc191f02d7fe?s=96&d=mm&r=g","caption":"Editor ABES"},"url":"https:\/\/abes.org.br\/en\/author\/editor-abes\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-19 09:22:48","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/56165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/comments?post=56165"}],"version-history":[{"count":1,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/56165\/revisions"}],"predecessor-version":[{"id":56172,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/posts\/56165\/revisions\/56172"}],"wp:attachment":[{"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/media?parent=56165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/categories?post=56165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abes.org.br\/en\/wp-json\/wp\/v2\/tags?post=56165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}