{"id":56082,"date":"2023-01-20T09:21:01","date_gmt":"2023-01-20T12:21:01","guid":{"rendered":"https:\/\/abes.org.br\/?p=56082"},"modified":"2023-01-14T19:24:31","modified_gmt":"2023-01-14T22:24:31","slug":"salesforce-e-qualcomm-ajudarao-montadoras-a-criar-experiencias-conectadas-e-orientadas-por-dados-para-os-clientes","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/salesforce-e-qualcomm-ajudarao-montadoras-a-criar-experiencias-conectadas-e-orientadas-por-dados-para-os-clientes\/","title":{"rendered":"Salesforce and Qualcomm to Help Automakers Create Connected, Data-Driven Customer Experiences"},"content":{"rendered":"<p class=\"m_2961653049217107030Default\">\u00a0Qualcomm Technologies, Inc., the world leader in connected processing for the intelligent edge, and Salesforce, the global leader in Customer Relationship Management (CRM), today announced that the companies intend to collaborate to develop a new intelligent connected vehicle platform for the industry. automotive. Built on Snapdragon Digital Chassis and Salesforce\u00a0<a href=\"https:\/\/www.salesforce.com\/products\/automotive-cloud\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fwww.salesforce.com%252Fproducts%252Fautomotive-cloud%252Foverview%252F%26data%3D05%257C01%257C%257C8cb2d5a543ef450ae04208daef50bec6%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C638085427342463430%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3DS8NBzUyUAZwpqZ4Dmq2wD6dL7F74Wjixq3gdJD1JNFc%253D%26reserved%3D0&amp;source=gmail&amp;ust=1673820371844000&amp;usg=AOvVaw2_0XwbAtRVeNlnDPWSjvN4\">Automotive Cloud,<\/a>\u00a0This new platform is intended to give automakers, fleet providers, automotive finance groups and other vendors the technology to design and deliver personalized, next-generation customer experiences that can be updated throughout a vehicle&#039;s lifecycle.<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<div id=\"attachment_56083\" style=\"width: 485px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-56083\" class=\"wp-image-56083\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2023\/01\/Salesforce-site.jpg\" alt=\"\" width=\"475\" height=\"272\" \/><p id=\"caption-attachment-56083\" class=\"wp-caption-text\">Credit: Salesforce website<\/p><\/div>\n<p class=\"m_2961653049217107030Default\">The automotive industry is in the midst of a massive transformation, with automakers looking to leverage new digital tools to create new revenue streams and improve the customer experience.\u00a0<a href=\"https:\/\/www.salesforce.com\/products\/automotive-cloud\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fwww.salesforce.com%252Fnews%252Fstories%252Fsalesforce-automotive-research-ev-future%252F%26data%3D05%257C01%257C%257C8cb2d5a543ef450ae04208daef50bec6%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C638085427342463430%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3DO9CHPOEKcR%252BKxXLnw5juiDGNCrFTc%252FpU%252Fs432CU9Y28%253D%26reserved%3D0&amp;source=gmail&amp;ust=1673820371844000&amp;usg=AOvVaw1vPUkWV1roAeps6eQp4i6G\">According to a report by Salesforce<\/a>, 93% of all auto companies agree that first-party data such as website interaction, in-app usage and purchase\/service history will help them substantially improve their customer experience.<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<p class=\"m_2961653049217107030Default\">Through this working relationship, Qualcomm Technologies and Salesforce aim to help automakers deliver immersive, personalized experiences that use comprehensive vehicle and driver data, including real-time and quick alerts, targeted offers and predictive services such as preventive maintenance and on-demand feature updates. This new platform will also aim to give automakers the tools to customize service offerings for each user and then deploy those offerings across all vehicles to build a fleet of dynamically configurable software defined vehicles (SDVs).<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<p class=\"m_2961653049217107030Default\">\u201cWe look forward to extending our growing relationship with Salesforce to help guide automakers through a time of exceptional innovation,\u201d said Nakul Duggal senior vice president and GM, automotive, Qualcomm Technologies, Inc. \u201cThrough the combination of Salesforce solutions and our Snapdragon Digital Chassis Platform, we look forward to providing automakers with the tools to deliver unparalleled personalized experiences, strengthening relationships with the next generation of automotive customers.\u201d<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<p class=\"m_2961653049217107030Default\">\u201cThe next revolution for the automotive industry is the rise of software-defined vehicles, and Snapdragon Digital Chassis serves as a solid foundation for them,\u201d said Alex Dayon, President and Chairman of the Salesforce Advisory Board. &quot;We are excited to be working with Qualcomm Technologies to help automakers deliver this next generation of connected car experiences that will fundamentally redefine how we interact with our cars.&quot;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0A Qualcomm Technologies, Inc., l\u00edder mundial em processamento conectado para a borda inteligente, e a Salesforce, l\u00edder global em Customer Relationship Management (CRM), anunciaram hoje que as empresas pretendem colaborar para desenvolver uma nova plataforma de ve\u00edculos conectados inteligentes para a ind\u00fastria automotiva. Constru\u00edda com o Snapdragon Digital Chassis e o\u00a0Salesforce\u00a0Automotive Cloud,\u00a0esta nova plataforma pretende [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[],"class_list":["post-56082","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce e Qualcomm ajudar\u00e3o montadoras a criar experi\u00eancias conectadas e orientadas por dados para os clientes - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/salesforce-e-qualcomm-ajudarao-montadoras-a-criar-experiencias-conectadas-e-orientadas-por-dados-para-os-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce e Qualcomm ajudar\u00e3o montadoras a criar experi\u00eancias conectadas e orientadas por dados para os clientes - ABES\" \/>\n<meta property=\"og:description\" content=\"\u00a0A Qualcomm Technologies, Inc., l\u00edder mundial em processamento conectado para a borda inteligente, e a Salesforce, l\u00edder global em Customer Relationship Management (CRM), anunciaram hoje que as empresas pretendem colaborar para desenvolver uma nova plataforma de ve\u00edculos conectados inteligentes para a ind\u00fastria automotiva. 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