{"id":55385,"date":"2023-01-09T13:50:02","date_gmt":"2023-01-09T16:50:02","guid":{"rendered":"https:\/\/abes.org.br\/?p=55385"},"modified":"2022-12-20T19:35:33","modified_gmt":"2022-12-20T22:35:33","slug":"pesquisa-80-dos-executivos-bancarios-da-america-latina-dizem-ter-a-obrigacao-de-buscar-o-bem-social","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/pesquisa-80-dos-executivos-bancarios-da-america-latina-dizem-ter-a-obrigacao-de-buscar-o-bem-social\/","title":{"rendered":"Survey: 80% of Latin American banking executives say they have an \u201cobligation\u201d to pursue social good"},"content":{"rendered":"<p style=\"text-align: center\"><i>Study \u201cBanks in 2035\u201d, sponsored by SAS, also shows that 86% of respondents believe that the industry should \u201cengage more\u201d<\/i><\/p>\n<p style=\"font-weight: 400\">Between dynamic market shifts, rising geopolitical tensions, cyber threats and a worsening climate crisis, the world faces risk and uncertainty on many fronts. How are these and other prevailing trends reshaping financial services? A global study on the future of banking, carried out by Economist Impact \u2013 and sponsored by analytics leader SAS \u2013 portrays a sector in transition, contemplating a more conscious and determined trajectory.<\/p>\n<p style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-55386 alignleft\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/12\/estudo.jpg\" alt=\"\" width=\"245\" height=\"321\" srcset=\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/12\/estudo.jpg 245w, https:\/\/abes.org.br\/wp-content\/uploads\/2022\/12\/estudo-229x300.jpg 229w, https:\/\/abes.org.br\/wp-content\/uploads\/2022\/12\/estudo-9x12.jpg 9w\" sizes=\"(max-width: 245px) 100vw, 245px\" \/>The report highlights impressive support for more socially responsible business practices. When asked about the role of the financial services industry in promoting the social good, the survey reveals that:<\/p>\n<ul style=\"font-weight: 400\">\n<li>Three-quarters (76%) of executives believe that industry \u201chas a strong obligation\u201d to address social needs and issues. In Latin America (AL), the percentage is even higher: 80%. And a third (32%) say industry should play &quot;a central role&quot;.<\/li>\n<li>Approximately four in five (79%) believe that the industry should be \u201cmore engaged\u201d in addressing social issues. In AL, once again, the percentage is higher: 86%.<\/li>\n<li>The vast majority (82%) believe that financial services organizations could improve society while pursuing profit. Again, in AL the percentage is higher (84%).<\/li>\n<\/ul>\n<p style=\"font-weight: 400\"><strong>The risks are many \u2013 but so are the opportunities<\/strong><\/p>\n<p style=\"font-weight: 400\">The study found cautious optimism among executives at banking institutions, even in the face of disruptive trends, internal and external barriers, and growing social and environmental issues, including:<\/p>\n<ul style=\"font-weight: 400\">\n<li><strong>A digital revolution on the rise:<\/strong>\u00a0the \u201cdigitization of financial services and the adoption of emerging technologies\u201d led the industry&#039;s most influential trends, cited by 55% of respondents worldwide. The emergence of digital currencies was close behind, cited by 49% of executives. These trends also topped the industry&#039;s biggest opportunities, each cited by 54% of respondents. In LA, however, the order of the most influential trends is reversed: the emergence of digital currencies appears first (58%), followed by the digitalization of financial services (54%).<\/li>\n<li><strong>Increased cyber risks<\/strong>: The growing threat of cyber-attacks was the most cited risk among trends, recognized by 53% of respondents. In AL, the percentage rises to 56%. How have banks reacted? Nearly half (49%) of executives specified investing in security and data protection as a key strategy for staying ahead of trends; 44% also pointed to better data sharing between their fraud detection systems, digital payments and anti-money laundering activities.<\/li>\n<li><strong>Environmental, social and governance (ESG) issues<\/strong>. A majority (64%) of executives believe that banks follow the lead of other industries in advancing ESG goals \u2013 but it is clear that banks&#039; agenda is gaining more focus. In AL, the number is lower (58%). Two out of five (41%) executives cited ESG as a top opportunity for the organization, while in LA the percentage stands at 36%. About half (52%) named environmental sustainability and climate change as key strategic points of engagement to address social needs.<\/li>\n<\/ul>\n<p style=\"font-weight: 400\">\u201cWhat resonates in the financial services industry is: banks are the future,\u201d says Theo Lau, renowned industry commentator, author and founder of Unconventional Ventures. \u201cInvesting in social and environmental good, promoting transparency of innovative thinking beyond compliance, and making banking fully digital and more accessible to populations with little or no access to banking \u2013 these are not superfluous concepts. They are essential to help banking institutions develop missions and business models that offer new value to stakeholders and promote a better future for people and the planet\u201d.<\/p>\n<p style=\"font-weight: 400\"><strong>Analytics is a fundamental part of the path<\/strong><\/p>\n<p style=\"font-weight: 400\">Whatever happens, executives recognize the importance of technology in building resilience and establishing a better future \u2013 both for organizations themselves and for the industry as a whole. Nearly half (48%) named advanced analytics as the most important technology needed to keep their organizations competitive as long-term trends redefine banking. The percentage is almost the same as seen in AL: 47%.<\/p>\n<p style=\"font-weight: 400\">Just as more than three-quarters (77%) rated their organizations as No.\u00a0<em>right way<\/em>\u00a0(35%) or\u00a0<em>forward<\/em>\u00a0(42%) in meeting its digital transformation goals. In AL, the number is 74.2%.<\/p>\n<p style=\"font-weight: 400\">In fact, digital transformation tops the list of strategic priorities that executives will focus on over the next three to five years, mentioned by 57% and followed by security and data protection (55%). Customer experience and risk management were close behind, with 39% each.<\/p>\n<p style=\"font-weight: 400\">\u201cAll the potential we see for banking in 2035 will be powered by analytics and AI in the cloud,\u201d says Alex Kwiatkowski, director of global financial services at SAS. \u201cIndustry leaders understand that they cannot scale a change of this magnitude without bringing insights to the organization that are easy to share with stakeholders and the public. Achieving optimal performance is only possible by making the best data-driven decisions.\u201d<\/p>\n<p style=\"font-weight: 400\">The global study report\u00a0<em><strong>Banks in 2035\u00a0<\/strong><\/em>explores insights shared by nearly 500 decision makers, directors and executives from corporate, commercial, retail and digital banks around the world, with 129 respondents from Latin America. To complement the report, readers can explore the survey data in depth at\u00a0<a href=\"https:\/\/tbub.sas.com\/SASVisualAnalytics\/?reportUri=%2Freports%2Freports%2Fcd988d80-c9be-4710-a962-f0744da78204&amp;sectionIndex=0&amp;sso_guest=true&amp;printEnabled=false&amp;shareEnabled=false&amp;informationEnabled=false&amp;commentsEnabled=false&amp;alertsEnabled=false&amp;reportViewOnly=true&amp;reportContextBar=false\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Ftbub.sas.com%252FSASVisualAnalytics%252F%253FreportUri%253D%25252Freports%25252Freports%25252Fcd988d80-c9be-4710-a962-f0744da78204%2526sectionIndex%253D0%2526sso_guest%253Dtrue%2526printEnabled%253Dfalse%2526shareEnabled%253Dfalse%2526informationEnabled%253Dfalse%2526commentsEnabled%253Dfalse%2526alertsEnabled%253Dfalse%2526reportViewOnly%253Dtrue%2526reportContextBar%253Dfalse%26data%3D05%257C01%257C%257Cc67601fe7e2344d7172e08dae29e27d4%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C638071466159468860%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3Dfyh%252BfPkMIsRC1e%252BeOTOTFDizYuXgXE82Bkc3cC9ShEI%253D%26reserved%3D0&amp;source=gmail&amp;ust=1671640004110000&amp;usg=AOvVaw2Cjnkwl-8raEplZzBlceFq\">online dashboard<\/a>\u00a0of SAS, which makes it possible to use regional filters and more.<\/p>\n<p style=\"font-weight: 400\">To learn more about how better insights drive better banking,\u00a0<a href=\"https:\/\/www.sas.com\/pt_br\/offers\/2022\/banking-in-2035-three-possible-futures-113138.html\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fwww.sas.com%252Fpt_br%252Foffers%252F2022%252Fbanking-in-2035-three-possible-futures-113138.html%26data%3D05%257C01%257C%257Cc67601fe7e2344d7172e08dae29e27d4%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C638071466159468860%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3D7E05whyvThZyQJ3VpBul6qZegOvCzRR8I4f1DcrqN9o%253D%26reserved%3D0&amp;source=gmail&amp;ust=1671640004110000&amp;usg=AOvVaw3qJCErkduM9Wd3YPNdeX9c\">download the report\u00a0<em>Banks in 2035<\/em>\u00a0or dive into the corresponding materials here.\u00a0\u00a0<\/a><\/p>\n<p style=\"font-weight: 400\"><strong>About Economist Impact |\u00a0<\/strong>Economist Impact brings together the rigor of a think-tank with the creativity of a media brand to engage an influential global audience. We believe that evidence-based insights can spark debate, broaden perspectives and spur progress. To learn more, visit\u00a0<a href=\"https:\/\/impact.economist.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttps%253A%252F%252Fimpact.economist.com%252F%26data%3D05%257C01%257C%257Cc67601fe7e2344d7172e08dae29e27d4%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C638071466159468860%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3DN%252FcHA7dXsxrFymqGF9KaGHe5%252BEOP3I4RQKoAp7lj6xI%253D%26reserved%3D0&amp;source=gmail&amp;ust=1671640004110000&amp;usg=AOvVaw1CS_N-ozphyAjMg9GerYWi\">impact.economist.com<\/a>.<\/p>\n<p style=\"font-weight: 400\"><strong>About SAS |\u00a0<\/strong>SAS is a leader in\u00a0<em>analytics<\/em>. Through innovative software and services, SAS empowers and inspires customers around the world to turn data into intelligence. SAS gives you \u201cTHE POWER TO KNOW\u201d. Check the website:\u00a0<a href=\"https:\/\/www.sas.com\/pt_br\/home.html\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nam12.safelinks.protection.outlook.com\/?url%3Dhttp%253A%252F%252Fwww.sas.com%252Fbr%26data%3D05%257C01%257C%257Cc67601fe7e2344d7172e08dae29e27d4%257C84df9e7fe9f640afb435aaaaaaaaaaaa%257C1%257C0%257C638071466159624500%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3DtB4d4Tvb0bTAHeuPYfCuJLbh%252BNJW4tBY3qzfVnoLCjs%253D%26reserved%3D0&amp;source=gmail&amp;ust=1671640004110000&amp;usg=AOvVaw3CE74daTf2tU3HIcj8PErm\">www.sas.com\/br<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Estudo &#8220;Bancos em 2035&#8221;, patrocinado pelo SAS, tamb\u00e9m mostra que 86% dos entrevistados acreditam que ind\u00fastria deveria se &#8220;engajar mais&#8221; Entre mudan\u00e7as din\u00e2micas do mercado, tens\u00f5es geopol\u00edticas crescentes, amea\u00e7as cibern\u00e9ticas e um agravamento da crise clim\u00e1tica, o mundo enfrenta riscos e incertezas em muitas frentes. Como essas e outras tend\u00eancias predominantes remodelam os servi\u00e7os financeiros? [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[623,3566,3567,3565],"class_list":["post-55385","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias","tag-ameacas-ciberneticas","tag-forcas-disruptivas","tag-problemas-sociais","tag-tensoes-geopoliticas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pesquisa: 80% dos executivos banc\u00e1rios da Am\u00e9rica Latina dizem ter a &quot;obriga\u00e7\u00e3o&quot; de buscar o bem social - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/pesquisa-80-dos-executivos-bancarios-da-america-latina-dizem-ter-a-obrigacao-de-buscar-o-bem-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa: 80% dos executivos banc\u00e1rios da Am\u00e9rica Latina dizem ter a &quot;obriga\u00e7\u00e3o&quot; de buscar o bem social - ABES\" \/>\n<meta property=\"og:description\" content=\"Estudo &#8220;Bancos em 2035&#8221;, patrocinado pelo SAS, tamb\u00e9m mostra que 86% dos entrevistados acreditam que ind\u00fastria deveria se &#8220;engajar mais&#8221; Entre mudan\u00e7as din\u00e2micas do mercado, tens\u00f5es geopol\u00edticas crescentes, amea\u00e7as cibern\u00e9ticas e um agravamento da crise clim\u00e1tica, o mundo enfrenta riscos e incertezas em muitas frentes. Como essas e outras tend\u00eancias predominantes remodelam os servi\u00e7os financeiros? 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