{"id":52605,"date":"2022-11-02T13:20:21","date_gmt":"2022-11-02T16:20:21","guid":{"rendered":"https:\/\/abes.org.br\/?p=52605"},"modified":"2022-10-13T23:24:59","modified_gmt":"2022-10-14T02:24:59","slug":"inflacao-e-incerteza-de-mercado-sao-hoje-os-maiores-empecilhos-para-inovacao-nas-empresas","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/inflacao-e-incerteza-de-mercado-sao-hoje-os-maiores-empecilhos-para-inovacao-nas-empresas\/","title":{"rendered":"Inflation and market uncertainty are today the biggest obstacles to innovation in companies"},"content":{"rendered":"

According to a Citrix survey, information security is one of the main investments for IT innovation, but it may also be the most affected due to inflation<\/em><\/p>\n

\"\"<\/p>\n

To measure investments in innovation as well as the impact of inflation on the planning of Brazilian companies, Citrix, a software company whose core business is to make it possible to work from anywhere, commissioned the survey \u201cInnovation Study<\/em>\u201d, conducted by One Poll of 250 IT leaders during the month of August. The study showed that Inflation (56%) and market uncertainty (50%) are the biggest difficulties that companies face to enable technology projects.<\/u><\/u><\/u>\u00a0<\/u><\/p>\n

Companies have faced problems with data leakage and cyber attacks by maintaining vulnerable networks, unprotected devices and weak passwords. A corporate culture involving information security as part of the business \u2013 and not just as a support or expense \u2013 is something that has been maturing in Brazil. The survey reinforces that organizations are investing more and are striving to include safety as a priority in innovation investments.<\/u><\/u><\/u>\u00a0<\/u><\/p>\n

According to the survey, for 34% of those interviewed, hardware security and IT operations will receive more budget now that inflation is rising (change of priority). In the case of cybersecurity (software), 26% of IT leaders believe that the sector will gain more priority as inflation advances.<\/u><\/u><\/u>\u00a0<\/u><\/p>\n

On the other hand, rising inflation can also be the main driver of budget cuts. Hardware security tops list of most impacted sectors for 28% from leaders heard; cyber security will be cut by inflation for 16% of survey respondents.<\/u><\/u><\/u>\u00a0<\/u><\/p>\n

Innovation and employee experience<\/strong><\/u><\/u><\/p>\n

As a result of world inflation, 43% of respondents in Brazil have between 30% and 50% of their IT budget earmarked for investments in innovation. In this sense, technology is a great ally to increase the company-employee bond through greater collaboration, performance, security and agility. IT areas have been betting on desktop-as-a-service (DaaS) solutions, as they allow the rapid deployment of computers in the cloud to deliver applications to any device or location. So employees can work from anywhere while accessing data securely and as easily as in the office environment.<\/u><\/u><\/u>\u00a0<\/u><\/p>\n

According to the survey, cost-effective solutions occupy 59% of spending on new technology investments. Digital workplace tools, which enhance the employee experience and help with talent retention, occupy 47% of investments due to worldwide inflation and its impact on IT spending.<\/u><\/u><\/u>\u00a0<\/u><\/p>\n

\u201cThe maturity of IT, including investments in innovation and technology, becomes an enabler for the evolution of the business, especially in a scenario impacted by inflation. Demands such as flexibility of the workforce, data security, maintenance of productivity and quality of life, are achieved by adopting a safe and agile workspace, allowing professionals to perform their activities with high performance from anywhere,\u201d he explains. Luciana Pinheiro, president of Citrix Brazil.<\/p>","protected":false},"excerpt":{"rendered":"

Segundo levantamento da Citrix, a seguran\u00e7a da informa\u00e7\u00e3o \u00e9 um dos principais investimentos para inova\u00e7\u00e3o em TI, mas pode ser tamb\u00e9m a mais afetada devido \u00e0 infla\u00e7\u00e3o Para mensurar investimentos em inova\u00e7\u00e3o bem como o impacto da infla\u00e7\u00e3o no planejamento das empresas brasileiras, a Citrix, empresa de software que tem como core business viabilizar o […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[3415,270,145],"class_list":["post-52605","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias","tag-inovacao-em-ti","tag-seguranca-cibernetica","tag-seguranca-da-informacao"],"acf":[],"yoast_head":"\nInfla\u00e7\u00e3o e incerteza de mercado s\u00e3o hoje os maiores empecilhos para inova\u00e7\u00e3o nas empresas - ABES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abes.org.br\/en\/inflacao-e-incerteza-de-mercado-sao-hoje-os-maiores-empecilhos-para-inovacao-nas-empresas\/\" \/>\n<meta property=\"og:locale\" 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