{"id":49863,"date":"2022-09-20T09:22:54","date_gmt":"2022-09-20T12:22:54","guid":{"rendered":"https:\/\/abes.org.br\/?p=49863"},"modified":"2022-08-29T21:39:51","modified_gmt":"2022-08-30T00:39:51","slug":"progress-define-estrategias-na-criacao-de-software-que-colocam-a-pessoa-no-centro-da-experiencia","status":"publish","type":"post","link":"https:\/\/abes.org.br\/en\/progress-define-estrategias-na-criacao-de-software-que-colocam-a-pessoa-no-centro-da-experiencia\/","title":{"rendered":"Progress defines strategies in creating software that put the person at the center of the experience"},"content":{"rendered":"<p style=\"text-align: center\"><i>Users expect applications to adapt to their personal preferences and lifestyle<\/i><\/p>\n<p>Progress, an infrastructure software provider, indicates three key factors in creating applications that place the person at the center of the experience, with the aim of promoting closer and more personal interaction: working together with different teams; regularly engage individuals with different skills; and monitor the process behind automated solutions.<u><\/u><u><\/u><\/p>\n<p>\u201cOver the past two and a half years, there have been a series of transformations in our way of life and the role technology plays in it,\u201d said Svetlin Nikolaev, director of innovation and consumer experience at Progress. \u201cThe need for more connectivity has given rise to diverse collaborative tools, new digital channels and a strong sense of community and empathy. People expect the software products they use to not only help them get work done faster and easier, but also in a more personal way, catering to their preferences, differences, and even emotions.\u201d<u><\/u><u><\/u><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49864 alignright\" src=\"https:\/\/abes.org.br\/wp-content\/uploads\/2022\/08\/progress.jpg\" alt=\"\" width=\"324\" height=\"210\" \/>Although the terms \u201chuman-centered software\u201d and \u201cuser experience\u201d are often used interchangeably, they are different. Building person-focused software considers the habits and behavior patterns of those who will end up using the product. This includes a detailed examination of its characteristics: creating user experience is the practical application of the results of these studies in the final software product,\u201d explained Nikolaev.<u><\/u><u><\/u><\/p>\n<p><strong>The responsibility lies with the entire team<\/strong><u><\/u><u><\/u><\/p>\n<p>From design to development, testing and maintenance, everyone involved in the application creation process is responsible for improving the quality of the experience and value for the user. Everyone needs to delve into people&#039;s lifestyles and thinking and understand their needs, motivations and challenges they face. To ensure every nuance is accurately captured, developers must constantly seek feedback and improvements. The goal is to create a product that is not only high-tech, but also easy to accept and use.<u><\/u><u><\/u><\/p>\n<p><strong>Adapting products for people with different abilities brings unexpected benefits<\/strong><u><\/u><u><\/u><\/p>\n<p>Adapting products to people with different abilities can benefit all consumers. Imagine a parent who can only work with one hand because they have their child in the other, or a bartender who is in a noisy environment and can&#039;t hear their customers. Software solutions that include features that address these limitations help not just those who need them, but everyone to be more productive. More and more companies will realize that they can attract new customers and even enter new markets.<u><\/u><u><\/u><\/p>\n<p><strong>Processes for automated solutions should be frequently checked for objectivity<\/strong><u><\/u><u><\/u><\/p>\n<p>We live in an era of automation and predictive algorithms. The functionalities of automated products are reduced to machine learning and artificial intelligence. Although they may seem objective, they can include biases, often hidden. A few years ago, it became known that Amazon&#039;s internal system for automated evaluation of candidate CVs showed a preference for men: as the majority were men, the system concluded that these candidates were preferred. Cases like these are becoming more common, requiring more rigorous validation and verification of automated decision-making processes.<u><\/u><u><\/u><\/p>\n<p>People&#039;s habits and expectations when interacting with software solutions change. Only those who capture and address new attitudes and desires from an early age will be able to increase their competitiveness and innovate.<\/p>","protected":false},"excerpt":{"rendered":"<p>Usu\u00e1rios esperam que aplica\u00e7\u00f5es se adaptem \u00e0s suas prefer\u00eancias pessoais e estilo de vida A\u00a0Progress, fornecedora de software de infraestrutura, indica tr\u00eas fatores-chave na cria\u00e7\u00e3o de aplica\u00e7\u00f5es que colocam a pessoa no centro da experi\u00eancia, com o objetivo de promover uma intera\u00e7\u00e3o mais pr\u00f3xima e pessoal: trabalhar em conjunto com diferentes equipes; envolver regularmente indiv\u00edduos [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,19],"tags":[3261,2152,146],"class_list":["post-49863","post","type-post","status-publish","format-standard","hentry","category-coluna-4","category-ultimas-noticias","tag-criacao-de-software","tag-experiencia-do-usuario","tag-solucoes-digitais"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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